Social Media

Twitter Announces New Feature That Allows Influencers to Charge for Content


Published: March 5, 2021

Up until this point, content on social media platforms has been visible free of charge. For years, Facebook had the slogan “free & always will be” on its homepage, before you log in to your personal account. However, I noticed, that the message about no-cost content was no longer on their homepage. 

In previous years, social media was more about connecting individuals rather than connecting individuals with brands, or business opportunities. With a growing number of business deals happening on social media apps, there is an increased importance of money-making opportunities on social media platforms.

Twitter announced this week that they will allow for a new feature that allows influencers with large followings, dubbed “super follows,” to charge their followers to see their “extra content.” This could include bonus tweets, access to a community group, subscription to a newsletter, or a badge indicating your support.

Twitter shared a mock-up of their design for this new feature, and it showed the example of a creator, or influencer, charging a monthly fee of $4.99 USD to each of their followers that seeks that extra content. Twitter sees this as a way to allow creators and publishers to get paid directly from their fans.

It will be interesting to hear what users that don’t have large followings think of this new update. If you’re a huge fan of a celebrity or influencer, this may be something that you are interested in trying when it becomes live on Twitter.  

This is Twitter’s way of moving towards creating groups of people who like similar things, or similar people, called Communities. Here, people will be able to create and join groups of specific interests like pets or plants, allowing them to cater their feeds to the things that most interest them. 

There is no specific timeline announced for these updates, according to The Verge, but Twitter has listed them under “what’s next” for their short-form content platform. 


Read More About Social Media

Customer persona profile building concept with marketing team collect clients info and user behavior data
Social Media Hyper-Personalization Marketing: Cute or Creepy?

Recently, Scott Clark of CMS Wire wrote an article discussing how personalized content online can become uncomfortable for the user. You might wonder...

Vector illustration in flat simple style with characters - influencer marketing concept
Social Media Mobile Marketing Software Report

Covid-19 has undoubtedly had an effect on the global marketing stratosphere. The impact of Covid-19 on the Mobile Marketing software industry has been...

Tiny social media users with gadgets and huge hashtag. Group of people using laptops and smartphone.
Social Media Facebook Becomes Meta: What We Know So Far

Learn about Facebook's rebranding to Meta and how it may affect business and marketing interactions within the company's family of apps.