Types of Authoritative Backlinks

Ed Pronley


March 17, 2022 (Updated: January 24, 2024)

Woman standing next to phones and computer screens, all linked to each other

backlink is an external link that someone adds to their website, which leads to your own. These are a great way to boost your website’s search engine optimization (SEO). That’s because Google, and other search engines, see backlinks as other domains giving your site their stamp of approval. But generating backlinks from any and every website on the internet doesn’t always give you the best results. Instead, it’s important to grab backlinks from authoritative sources. There are several places where you can find or create authoritative backlinks for your website. Let’s look at some of them.

6 Types of Authoritative Backlinks

hands coming out of two different computers. Each one holding the other half of a link

Image via iStockPhoto by TarikVision

Here are the top types of authoritative backlinks to generate for your content marketing:

1. Guest Blogger Backlinks

Guest blogging is the act of writing a blog post on someone else’s website. Most often, the writer provides their knowledge or advice on a relevant industry topic. For example, the owner of a landscaping service might become a guest writer for a blog about weed-killing spray. The weed-killing business is more of an industry partner than a direct competitor, so the relationship can benefit both parties.

Writing a guest blog on someone else’s website can help you generate backlinks to your own site or domain. That’s because most guest blogging opportunities give you the chance to add a link back to your website and brand. This allows you to create a larger audience outreach by targeting another business’s readership. It also allows you to show your expertise in the industry, which can attract more people to your brand. To start guest blogging, contact other businesses in your field and try to build a relationship with them, and find guest blogging opportunities.

2. Editorial Backlinks

Editorial backlinks come from other websites that refer people to your domain through links in their own content. Essentially, this is when a business likes your content and references it on its own. The other business might list your website as a source, refer to it for additional information, or cite you as the creator of an important piece of content, like an infographic or blog. These are the most common and organic forms of backlinks because the only control you have over generating them is by creating high-quality, informative content.

It’s also important that the website which references you is of high quality as well. The higher the quality of the website that references you, the more authority the backlink has. Looking to develop high-quality content that attracts high-quality websites? CopyPress has a team of expert writers, editors, and quality assurance specialists who know how to generate blogs, articles, and other written content for your marketing campaigns. Schedule a call with us today to see how we are able to syndicate your growing database of content.

3. Webinar Backlinks

Creating a successful and informative webinar can encourage people to link to it. The more popular your webinar is, the more backlinks it can produce. The more backlinks it produces, the better your website ranks on search engines. As you create your webinar, try to focus on relevant industry topics that your target audience enjoys. This can help you show your industry expertise and generate a more loyal audience following. Once you have a great webinar, you can promote it using effective content marketing, such as blogs, research articles, and other easily shareable content.

4. Comment Backlinks

Some websites give you the ability to add comments to their blogs and content. It’s possible that you can add a link to your website or other content in these comments to generate more backlinks for your site. This can help you drive traffic to your site and increase your brand’s visibility.

However, it’s important to only do this when it’s organic and helpful, not forced. If you constantly post your website in different comment sections, it can appear spammy and turn some of your audience away. Instead, focus on adding comments to high-quality content or forums: places where professionals hold industry discussions and where you can naturally contribute to the conversation and direct people to your site.

5. Free Tool Backlinks

Offering your audience something of value for free can help you attract more people to your website. It can also encourage other websites to share the link for the free tool if their target audience might find it useful. This is a great way to generate more authoritative backlinks for your site, and convert more of your audience into customers. That’s because you can add calls-to-action to your free tools to entice people to interact with your company further.

For example, CopyPress currently offers a free content marketing analysis tool you can use to compare your website’s content with your top three competitors. Request your content analysis today to find gaps in your marketing strategy and boost your organic traffic.

“CopyPress gives us the ability to work with more dealership groups. We are able to provide unique and fresh content for an ever growing customer base. We know that when we need an influx of content to keep our clients ahead of the game in the automotive landscape, CopyPress can handle these requests with ease.”

Kevin Doory

Director of SEO at Auto Revo

6. Acknowledgment Backlinks

Acknowledgment backlinks occur when other websites have some sort of relationship or partnership with your brand. Essentially, other businesses might mention your brand or business for something you did or something you’re going to do in relation to their own company. This can include if your business makes a donation to a charity or if someone from your company is going to speak at an important event hosted by the other business.

A great way to generate more acknowledgment backlinks is to develop stronger relationships with other businesses and find new opportunities to promote your brand. For example, if you’re planning on speaking at an industry-relevant conference, the conference host might mention that on their website and include a backlink to your own domain.

Author Image - Ed Pronley
Ed Pronley

CopyPress writer

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