1 (888) 505-5689
LinkedIn is the most influential social networking site when it comes to growing your business. If you’re looking for a network that allows you to connect with professionals, generate leads, and attract attention then LinkedIn is for you.
There are many social networks out there that can be used professionally, but LinkedIn is the best for marketing your business. Here are four tips on how to use LinkedIn effectively for your company and brand.
Show off what your company does best by creating a LinkedIn company page. On LinkedIn, you can link to all of your products and services including recent projects like case studies, e-books, videos, etc.
Here are the main features to include on your company page:
Company pages on LinkedIn are very SEO-friendly. Make sure your company description is keyword-rich. Users are able to do searches for companies so including terms that describe your business, experience, and purpose will boost your search results.
Once you’ve completed all of the above start to ask your customers to recommend your product offerings.
There are so many powerful impacts that creating a Linkedin group can do you for your business. Many companies have been able to really build their business and market their offerings just by creating a group. Take Lewis Howes for example—Lewis went from crashing on his sister’s couch to running a seven figure business and it all began when he started hosting LinkedIn meet-ups across the country.
Here are some of the main benefits for LinkedIn groups:
LinkedIn lets businesses to host events which allow them to target specific professionals for free.
When users begin to RSVP to your event, it shows up on the recent updates of the home page. This allows everyone who is connected to your attendee to see the event which essentially promotes your event without even trying.
Creating LinkedIn events is easy. You just have to answer some questions and then you can immediately start promoting your event. Send invites to the people that are local, or that you know are intrigued by the events niche like your LinkedIn group members.
After you’ve developed a solid network and gathered some potential leads it’s time to send some personalized messages. It’s important to connect with leads on a personal level. Check out their profile to get a sense of their history – positions they have held, companies they have worked for, schools they went to, groups, etc. Once you have a good idea of their interests and background, send them a direct message like this:
I noticed that you played soccer at USF. I’m a fellow soccer player myself. What position did you play?
I’m really interested in learning more about ____ company. I think that there are some really cool ways we could connect and work together. Are you free this week to meet up for coffee?
Hope to talk to you soon.
Personal messages like the one above can really drive home the connection and will spark the person’s interest in what you have to offer which will lead to a stronger chance of networking professionally.
Get your business on LinkedIn today and start growing your company in the right direction. Make sure to keep your profile updated with the latest information, news and products.
Already using LinkedIn for your business? What do you like about it? What successes have you seen by using it?