Over the last few years, content marketing has grown tremendously. Now over 88 percent of business use content marketing for their business, and 90 percent of consumers like content curated just for them. The connection a person feels to a company makes a huge difference.
But, while curating content for certain groups of people is great, companies forget how easy it is to streamline their marketing strategy. This is where the cloud comes in. The cloud has various uses besides storing important files. It makes the company run smoother, and it makes your life easier. Take a look at these ways to use the cloud in your content marketing strategy and make it better.
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There is less need for IT workers located on the premises.
Before, companies had to set aside money for hiring workers to set up infrastructure. Companies now have the cloud to work remotely on any issues they have. The cloud service provides 24-hour assistance for any issues that may arise, another way to lessen the cost of a business. Those resources to allocate money to IT now goes to other parts of your content marketing. There is no need to worry about infrastructure fees to build offices for technicians. What can you do with that savings? Create consumer surveys, add to social media budget or anything else to market.
The cloud helps you backup your work.
No one wants to lose their hard work due to a computer crash or power outage. The cloud backs up documents, pictures, and any other piece of vital information for your company. Also, another benefit of having items in the cloud is employees have access to work files when they are working remotely. This is helpful especially when inclement weather occurs and employees are unable to come into work. Uploading content to the cloud ensures it will be available. Be sure to save your work frequently, because it has the most recently updated file.
It speeds up the process of getting work done.
Usually, a marketing idea goes through different departments before it is approved because it goes from email to fax to document, and so forth. When using the cloud, it is easier to delegate tasks to the content marketing team. They see it in real time any suggestions or comments, and they implement them just as quickly. Reducing response times get projects completed.
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The cloud helps the department communicate and collaborate better.
Say someone sends an email about a strategy, but you can’t open the attachment. Then, you go to the person’s desk to talk about it, which stops you from working on your part. Or there are a lot of responses to an idea, then someone accidentally sends a virus, wiping out everyone’s hard drive. All the time spent is gone. The cloud backs everything up. As stated above, everyone on the team sees any changes as they happen, eliminating any confusion and prevents lost data.
Using the cloud improves analytics.
Businesses use the cloud to track customers and leads, watch real-time data, and see what content is working and what needs to improve. There is no need to wait for a daily email showing stats. The cloud also pulls data from every source and consolidate it, meaning there is no need to spend hours grabbing analytics manually.
The cloud makes it easier to connect with customers.
Since everything is backed up securely, and departments can see changes happen immediately, it’s easier to find more ways to create engagement with customers. Seeing stats show businesses what people are looking for, helping them create the right strategies for different groups of customers.
Now that there are many ways the cloud improves a business, the next question is how to use the cloud. There are lots of ways through applications. For example, using Dropbox or Google Docs, a content marketing department adds members of the team to work on projects. Slack is a chat program so everyone joins a meeting from all over the world. Program tools like Asana manage the progress of a project, and who’s working on it. The cloud is also used to track billing, using tools such as Quickbooks and Zapier. Employers track hours easier, while employees are paid in any currency they want.
Once a business has cloud-based services setup, how do they use it to reach people?
One of the most important actions for a business is to connect with consumers in a natural way. It’s easy to write content with a human touch, but what does a business do with data? Take a look deeper into the numbers. For example, if a business is using analytics, they are able to track all the different times a person has looked for something online, either with their phone, tablet, or computer. A business takes this information and creates a strategy for more ads on social media or a targeted newsletter. They know exactly what the person needs, and they deliver it to them. Not sure how to get started with a strategy? CopyPress has a staff dedicated to helping you bring it to life.
Using the cloud also helps reduce bounce rates on products. Say someone has a free trial of a product. Some just let the trial expire, and the relationship between the consumer and product stops there. Using the cloud enables a content marketing department to analyze when a person is close to clicking the full price or not, and create a plan to connect with them so they buy the product, increasing ROI for a business.
There are a lot of great reasons to use the cloud as a marketing tool. Not only a project is easier to manage, it frees up time to focus on the customer. There are many cloud-based programs to get you started. If you need help looking for a cloud-based service to use and create a strategy for your company, we are here to help.