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July 29, 2013 (Updated: January 27, 2023)
With the rise of social media, there are more sites than ever to start discussions. Even if you or your company isn’t on a social platform, there’s a good chance you’re still getting talked about. Your online reputation can affect the chances of landing a job or potential leads. Fortunately, there are steps you can take to protect your name, address current issues, and prevent crises.
Even Google suggests you Google yourself. Conduct searches on yourself at least once a month, preferable more often. Check out Bing, Yahoo, and other search engines that will bring up different results. Google caters its results to show what it thinks you want to see, so clear your cookies or have a third party do research to make sure the results aren’t biased.
Google Alerts will notify you by email as it finds news articles and blog posts about your chosen query. Just set up alerts for your business, your name, or other desirable keywords and you will be alerted when any related material is uploaded to the web. You can control the frequency of these alerts as well.
There are a few alternatives to Google Alerts, including Meltwater News, Vocus, and Cision. The last two can track a specific campaign or general mentions and then give the advertising value of each story.
Enter your company or brand name into SocialMention and it will pull results from across the web, including blogs, bookmarks, Twitter, comments, events, images, news, video, etc., and it breaks them down by various analysis points.
This is also a good tool if you’re looking to engage with people who are already talking about you. If they mention your brand without tagging you, you can still respond.
Social media is a powerful reputation tool if used correctly and creating public profiles can help bolster your personal and brand image. Be sure to be as active as your resources allow, sharing content you produce, find, or generally enjoy. If you don’t claim your name on various social media profiles, you run the risk of someone claiming it before you. They can either abuse your brand, or build their own name on top of yours.
Monitoring your online reputation is not an easy feat, but with the right tools you can build an accurate picture of what people are saying about you. Then you can start forming a strategy to combat negative press or building on the good vibes.
What you put on the Internet stays on the internet, so you think twice before post something. Having a good or bad online reputation could be the difference between your company and career crumbling or succeeding, so spend a little extra time monitoring your online footprint.
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