This year has been a crazy one. I think that is a statement we can all agree with, no matter what you’ve been through this year. The expansion and improvement of telecommunications have been vast due to the inability to meet in-person since the spread of COVID-19 in March. Over time, the internet has become a cost-effective marketing tool for companies all over the world. Businesses, globally, are spending considerable amounts on their digital marketing strategies as they upload eye-catching imagery and text to grab the attention of their audience. Some companies and brands have begun using only online marketing through social media, search engines, emails, websites, and mobile apps because of their recent success.
Just uploading content on your website is not enough anymore. Online marketing now consists of more knowledge than ever before such as knowing what to upload, in what form, and when. You must also keep up with the recent trends in online marketing, and those can change overnight.
The web content management report that was recently published on ReportLinker discussed the increased spending on digital marketing strategies and efforts all around. The web content management (WCM) market generated $5,894.8 million in 2019 and will grow to $36,422.8 million by 2030 at a robust 18.4% annual growth rate between 2020 and 2030. Web content management tools allow everyone, with or without previous knowledge of marketing, to create content on their websites. An example of this could be WordPress or Tumblr.
As stated by this report, businesses across the world will spend $517.1 billion by 2023 on digital advertising alone. Advertising budgets and marketing budgets are two totally separate things, but without one another, they do not succeed. One thing that is important to consider is the effect these budget increases will have on other departments where companies may choose to limit spending and staffing. The increase in budget is due to the increase in demand for multi-channel customer experience tools, which bring all of the channels of marketing onto the same platform. This could be content like emails, social media, websites, and app or game ads all visible on one platform.
There is a vast variety of web content management tools and solutions available today including web experience management, digital marketing content management, digital asset management, mobile and social media content management, web creation and editing, and content analytics. With an investment in these platforms, businesses can truly enhance their marketing and advertising strategies to improve their brand awareness.
Though these solutions can get expensive, with an increase in the value of online visibility comes an increase in budgets for advertising and marketing in the upcoming years. Check out the marketing report below for a full view of where web content marketing is headed.
Read the full report: https://www.reportlinker.com/p05982482/?utm_source=GNW
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