Each Friday, we send out a weekly recap newsletter that showcases some of the most popular blog articles for the previous week, a recent edition of Fresh Pressed, and also features an exclusive article to share with just our newsletter subscribers. 

Here’s part of the article that was featured two weeks ago in our newsletter.

9 New Tools for Digging Deeper into Analytics

Launching a marketing campaign means nothing if you don’t use analytics or ROI measurements to determine your successes and failures. Sure you have the content you created, but how do you know if it made any impact? More importantly, how are you going to justify spending that time and money to clients? Try using these nine tools the next time you look to evaluate your campaign.

1. Mobile App Analytics

This is great for marketers who desperately need to convince clients about the value and importance of mobile marketing. Google has taken the successful aspects of its analytics and applied it to mobile. Users can quickly find if users find the site helpful and accomplish their goals.

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