Each Friday we send out a weekly newsletter that features an exclusive article that can’t be found on the blog. Here’s the article that was featured two weeks ago:

6 Ways to Analyze Your Audience’s Needs

Many content marketers tout the importance of studying the feedback and behavior of a target audience. Gathering those insights, however, is easier said than done. Try these six ways to paint a better picture of what your audience wants and – more importantly – what your audience needs.

Did you miss anything on the blog last week? We also recap the best-of CopyPressed from the week before:

Five Lessons for Female Marketers

After reading PR Daily’s now infamous “12 Things PR Women Can’t Live Without” article I started thinking about what it takes as a woman in the PR/Marketing industry and what I’ve learned throughout my career. […]

Surviving Underground in a Social Media Marketing Landscape

In the “real” world you think of yourself as confident and charismatic, ready to brand your new idea and share it with millions of people who are going to kneel down before you and call you a genius. That’s what you’re secretly thinking, anyways.[…]

We wrap up the newsletter with the most recent Fresh Pressed which has a round-up of what’s interesting and relevant to content marketing on the web.

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