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So you have to write about “something” for your company blog, but you don’t know what to write and your mind is blank. Sometimes writers are blank when it comes to writing about their industry because they have written so much already and they can’t think of anything else to say.
We have all been there and it isn’t a good feeling. Here are some ideas that you can use when you have “nothing.”
Every industry has news that can be useful to consumers and/or others in the same industry. Some examples of news include:
Changes in laws or new laws is news everyone needs to know and your opinion on the laws should always be thrown into an article. Get a discussion going.
Is something new coming or has it arrived? What are its benefits and drawbacks? Who needs it? Who should avoid it? What qualifications must people in your industry have to use/install it? You can have a series of articles on new products.
If there are apps out there related to what you do, or if new ones are coming out, you should write about it. How can they be helpful or useful? Any specs or features you can break down? #educate
If there are new tools or software available discuss what they do and who they can help. Again, break down features and specs.
Humor can be a delicate thing; what you find funny others may not, so always think about who could be offended before you share anything humorous on social or in your content.
Humor breaks up a long work day and if you are on social networks you know that funny things are shared all the time. If you find something funny and enjoyable think about sharing it on your blog. Let people see that you have some personality. Always be thinking about your audience’s characteristics and what will appeal to them. Because humor often results in social shares you could have an opportunity to reach people that wouldn’t ordinarily see your website.
With humor you want to offer something on a blog at most once a week.
Sometimes writing about personal experiences that others can relate to and/or learn from is a great way to become more real to your audience. It is also much easier to write about personal experiences than educational pieces, IMO.
Recently I wrote about “burn out” and I was a little worried about publishing it, but I was shocked at the positive response I received in both social shares and comments. I was even more shocked at how many people reached out privately to say that reading the article meant something to them.
Anyone can relate to burn out and many people have been there, so the article was good for people in my industry and even people that were not. If you have a personal experience (which isn’t too personal) that you think people can learn from you should consider sharing it.
Recaps, when done right, can really be helpful to people. Recaps should be focused on specific aspects or subjects and the links that you provide should be helpful and educational to your readers. You want the reader to be grateful for the amazing information you have provided, so choose outstanding articles for recaps.
I have always liked recaps, but it wasn’t until recently that I spoke with some highly-respected people in my industry about them. They told me that recaps saved them time and helped them gather a lot of information on a specific topic quickly; they told me they loved them. #goodtoknow
Note: Recaps are not easy and they are very time consuming, but they don’t require “writing” beyond an intro paragraph. So while they will require time and effort, it can sometimes be easier than cranking out valuable and good content.
Your perspective on things related to your industry, like videos, classes, conferences, other articles, white papers etc., is important. What you agree with, disagree with and/or what you think is valuable is important information for your audience.
You can help your audience avoid wasting time on things that won’t help them and help them choose things that will provide some kind of value. Your thoughts and perspectives can be valuable to your audience so don’t be afraid to share them.
HOWEVER – Negative perspectives can do more damage to you than you may like, so be careful with negativity. You don’t want to attack anyone and you want to make sure your points are valid. Perspectives on a blog should be helpful to someone else in some way. Stay focused on that. How you phrase things can make you look very smart or like a real jerk. Word carefully.
…to write when there is nothing else to write about. I hope they can help you when you are stuck. Experiment and try different things. You may be surprised at which types of article appeal to your audience. Good luck!