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You’ve probably heard all the buzz about infographics and how they can draw attention to your business and serve as invaluable, shareable content. The hype is true. Infographics are a visual, easy-to-digest representation of complex statistics and facts. They’re so effective because about half of the human brain plays a role in visual function, and 90 percent of the information that is transmitted to our brains is visual. So it’s not surprising that publishers who use infographics experience greater traffic growth than those who do not.
Honestly, what would you rather look at: a visually dynamic chart or a huge block of black and white text?
Another benefit of infographics is that they are reusable across a wide variety of media. You can use the data in an infographic as the launching point for blog posts or videos. You can also break the infographic into sections and share relevant parts with segmented sections of your audience.
Because infographics are so popular and impactful, we’ve written a whitepaper, “How to Create Amazing Infographics,” that outlines the keys to crafting memorable and effective infographics.
How Can You Get It?
It’s easy to obtain a copy of our latest whitepaper. It’s available for free download in our resource section, or you can simply follow the link here to get your copy, which will teach you How to Create Amazing Infographics.
Who Will Benefit?
Marketers, this whitepaper is for you. Whether you have been creating infographics for years or you’re just getting started, you can benefit from the information outlined in the paper.
You may find the whitepaper to be particularly interesting if you’ve been the victim of a cheap infographic. When you’re seeking to outsource infographic creation, you may come across deals that seem too good to be true, and they usually are. These so-called bargains may include poor visual graphics, charts and graphs that are ambiguous or difficult to understand, and color schemes that hurt the eyes. Worst of all, they might not reflect a true understanding of your target audience. Basically, these cheap infographics are nothing but a (sometimes) pretty picture.
Another group who will enjoy the whitepaper is anyone who has tried to create infographics on their own. There are some common infographic mistakes that could be costing you those precious shares and likes. The whitepaper could steer you around those mistakes and help you polish your techniques for creating awesome content.
In a nutshell, anyone who is interested in creating high-quality, shareable infographics will find something of value in the whitepaper.
What Is It About?
The whitepaper outlines CopyPress’s smart approach to infographic creation. The process starts with a detailed series of questions that include the following:
- Who is the target audience?
- What emotions should the infographic convey?
- How does the data relate to your business?
- What tone and voice will be consistent with your brand?
- How can the infographic tell a story that flows logically?
After we know the basics of what you want, we embark on a three-step process that results in an infographic that fits your needs and will promote your brand.
Step One: Ideation
A good infographic needs a focused idea. Our ideation team performs research on your industry and strives to find the most current statistics that could have a place in the infographic. The data provides the seed of an idea. Then, the ideators write a brief set of directions for the infographic writer.
Step Two: Writing
The point of infographics is that they are not heavy on text, but this fact alone makes it important that the text that is present is of the highest quality. The writer will perform additional research on the topic to find more valuable data and quotes. A big part of the writer’s job is to make sure that the data is current — preferably from the last year or so — reliable, and relevant. This may require the writer to look for the same data from different reputable sources and scrutinize the process that was used to collect that data.
Then, the writer jots down a few design ideas. Of course, the writer isn’t a graphic designer, but coming up with a few basics of how the design will work can give the actual designer a nice basis to work from.
Step Three: Design
The graphic designer uses the writer’s research to create a striking infographic that conveys data and facts in a powerful way. The designer may choose to use the writer’s design ideas. The finished product should fit our client’s needs and wants, whether the client wants a flashy, edgy infographic or one with a subtle and sophisticated look. Infographics should intelligently use color and images to emphasize information, not bury it.
Our whitepaper further delves into this three-step process and its manifold benefits. You’ll find that the process is focused on client needs and wants as well as on the client’s target demographic.
The whitepaper also includes some CopyPress Pro Tips that will enhance your own infographic creation skillset.
Stay in Touch
We warmly invite you to read our whitepaper on how to create amazing infographics. If you like what you read, share this resource with your fellow marketers and others. Don’t hesitate to tell us what you think! If you believe we missed an important point, or you want more clarification on something, get in touch with us through our social media channels or email.
Please keep coming back to our resource page so we can impart even more of our expertise to you. There, you’ll find such things as case studies, e-books, and more whitepapers that will make you an expert on content marketing.
Ready to reap the greatest possible benefits from infographics? Taking in knowledge about how to create them is the first step toward reaching that goal. Happy reading, and we look forward to hearing your feedback!
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