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When you look at someone’s resume and it says they’re proficient in Microsoft Word, does it mean they know how to open a Word Doc and adjust the font? Or can they actually write an article or create something.
The same question can be asked of social media. Just because someone understands how to post on Facebook or include hashtags doesn’t mean they can post good content or is someone you want running all of your accounts.
Social media has become so ubiquitous that it’s hard to find full-time jobs where social knowledge is the only skill required. Writing ability, people skills, and the basics of analytics are usually also needed. Like Word Docs, social media is a tool to further your marketing strategy, not a tactic in and of itself.
However, supply and demand has created one new job that is perfect for social media junkies – particularly single girls who have multiple wedding boards on Pinterest. It’s called the Social Media Wedding Concierge.
Julianne Pepitone just reported on Today that the going rate for a social media wedding concierge STARTS at $3,000. Your concierge spends the night creating content by posting to Twitter, Facebook, and Instagram, and then curates the content by your guests. He or she will make sure everyone is using the correct hashtag and encourage people to take pictures and post comments online.
Don’t worry, you’re not just hiring someone for a four-hour gig, they continue to work after the wedding. They create and deliver a Shutterfly book to the happy couple with the top posts, including tweets and photos.
This is great! Now instead of yelling at the teenager in the corner for pouting during the whole event and playing on their phone, you can encourage her to follow her social media passion and start working weddings.
Of course, the social media concierge job is really just a stepping stone until they reach Jedi or ninja status. Frankly, I’d say most of us are already there.
If you count my internships, where I had to approve all social media posts before posting them, I have roughly three years of social media marketing expertise. However, I technically joined Facebook in 2007, which means I have almost seven years of social experience. Don’t all line up at once to seek out my advice.
Hopefully, as the social media world evolves, we can stop using these monikers to describe industry experts. In fact, the truly highbrow experts usually have something like “I like kittens, oh look something shiny,” in their Twitter bios instead of “Social media guru of 10 years and business consultant for 30 years. Let me help you, today. Buy my book now!”
Fortunately, Marc Ensign broke down all of the qualifications to be a guru, ninja, jedi, and rock star. He jokingly set the bar at needing 1,000 Twitter followers and having made at least $100 through the Internet throughout its history in order to adopt one of these titles. $100 isn’t the $3,000 payout that a social media concierge will bring in, but no one wants to be the concierge, everyone wants to be the rock star!
In a world where anyone can dub him or herself social media royalty just because they posted on a company page once, it’s hard to find quality people to manage social media. Our best advice is to avoid focusing on social media skills and see what else the candidates bring to the table. Can they write? Have they managed other projects before? Are they accountable and good under pressure? There may be jobs out there where people can just tweet, but for the most of us social media is a tool just like Microsoft Word.