Lands' End

How Lands’ End Boosted Search Rankings and Increased ROI

Lands’ End is a multi-channel retailer of casual clothing, accessories and footwear, and home products. It operates through both direct and retail segments. The direct segment sells products through the company’s e-commerce and international websites, and direct mail catalogs. The retail segment sells products from brick-and-mortar storefront locations across the United States.

The problem: Lands’ End needed to scale quality, SEO-driven product descriptions to increase traffic to its e-commerce pages. Scaling content was a challenge because of the difficulty of creating a large volume of product descriptions and maintaining quality and brand consistency. Added to that, Lands’ End had other campaigns to prioritize beyond its e-commerce pages.

The solution: Lands’ End solved its problem by partnering with CopyPress. Together, the organizations created a style guide to ensure quality expectations; the brand received interesting, SEO-driven content with every order. As Lands’ End increased production during holiday seasons, CopyPress further organized its content development process through one-on-one partnerships with a team of content marketing experts.

Since working with CopyPress, Lands’ End has seen results like:

  • Creation of thousands of captivating product descriptions 
  • Development of high-quality content to meet SEO goals
  • Scaled content that led to higher rankings in SERPs

Read more about how Lands’ End partnered with CopyPress to achieve higher search rankings, meet SEO-focused goals, and increased ROI.

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