LovePop

How LovePop Scaled Content and Increased Product Visibility with CopyPress

LovePop is a greeting card company providing whimsical, laser-cut pop-up cards. Since its founding in 2014, LovePop has grown to a team of over 500 employees. With thousands of retail locations selling its products and 13 owned locations to stock, LovePop needed to rapidly scale content for its greeting cards.

The problem: LovePop’s increasing number of product launches meant the team needed unique descriptions for each of these new cards—fast. But with a small team, LovePop was lacking the capacity to keep up with this content demand. Not only that but devoting more and more time to in-house content creation meant cutting back on other projects—something that LovePop just couldn’t afford to do.

The solution: LovePop partnered with CopyPress and immediately saw results. With a large pool of creatives to work with and a client success team guiding the way, the brand outsourced the content creation process without sacrificing its distinct image and content quality.

Today, LovePop and CopyPress’s partnership has led to:

  • Five times the content output, on time, every time
  • Improvements to SEO performance and product visibility
  • More time to devote to high-priority projects

Get the full story and discover how LovePop scaled up its greeting card content to boost SEO performance, increase product visibility, and produce five times the content for its greeting cards.

“It’s been an incredibly positive investment on our end working with CopyPress. They save us time and money and enable us to have a complete website where every product has a description. That’s great in terms of future SEO benefits and ensures our brand stays visible and gives us a better chance of attracting more customers.”

Hannah Davies, Creative Content Associate, LovePop

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