LovePop is a greeting card company providing whimsical, laser-cut pop-up cards. Since its founding in 2014, LovePop has grown to a team of over 500 employees. With thousands of retail locations selling its products and 13 owned locations to stock, LovePop needed to rapidly scale content for its greeting cards.
The problem: LovePop’s increasing number of product launches meant the team needed unique descriptions for each of these new cards fast. But with a small team, LovePop was lacking the capacity to keep up with this content demand. Not only that but devoting more and more time to in-house content creation meant cutting back on other projects — something that LovePop just couldn’t afford to do.
The solution: LovePop partnered with CopyPress and immediately saw results. With a large pool of creatives to work with and a client success team guiding the way, the brand outsourced the content creation process without sacrificing its distinct image and content quality.
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