How Skyscanner Reduced Its Bounce Rate and Boosted Conversions With CopyPress

Skyscanner is a leading global travel search site. It prides itself on inspiring people to plan and book directly from millions of travel options at the best prices. The company’s proprietary technology connects travelers to everything the industry has to offer, like the ability to search for over 1,200 partners through the Skyscanner for Business products.

The problem: Skyscanner needed to decrease bounce rates for specific content on its website. By increasing visitors’ time on its site, Skyscanner hoped to increase search engine positioning and conversions on specific pages.

The solution: Skyscanner partnered with CopyPress to create interactive content for its pages to hold the audience’s interest. The interactive baggage guide informed customers about baggage sizes for travel and the fees associated with them for both domestic and international flights.