Content Create and Authority Builder for White Papers

“It’s infinitely cheaper and easier for me to use CopyPress rather than in-house, they handle it all for me. It’s easy for us to scale up quickly, because they’ve got a stable of writers that know exactly how to write exactly what we’re looking for.”

Greg Gifford

Greg Gifford

VP of Search at SearchLab

Content Create and Authority Builder for White Papers

CopyPress offers trusted solutions through our Content Create and Authority Builder solutions, including expert-level white papers. With Authority Builder, we help position your brand as a thought leader in the industry. The results? Generating more leads and establishing brand authority.

Save Time and Resources With CopyPress

Your time is valuable. When running a business, there are only so many things you can do in one day. But with the combination of Content Create and Authority Builder, you partner with a fractional content marketing team that acts as an extension of your business. Through content analysis, planning, and style guide ideation, our team doesn’t just deliver the content. We help you position it to build authority and increase trust in your brand.

We start by learning about your business, customers, content goals, and objectives. Then we create a style guide that aligns with your brand’s voice. Using our network, we choose creators who are experienced and knowledgeable about your industry.

You can access your white paper in our content management system at each stage of the content creation process. This allows you to see the progress and leave feedback for writers, editors, and your project manager. You also give your final approval in the system before publication. Then, easily publish the completed white paper in a variety of formats. Our team of content experts does all the work, saving you time and resources. Let us focus on the writing so you can focus on your business.

Ready to get started? Dive into a content marketing analysis to see your best opportunities. Then, get in touch with the team for expert insights into planning your strategy.

Expert Strategy Planning

We understand how important it is to find a content marketing solution you can trust. With our Content Create and Authority Builder programs, we plan out every detail of your white paper. The planning stages include interviewing your team members to get insights about the content you need to create.

During this time, we focus on producing quality data and conducting extensive research on the subject. We match your brand voice and tone with excellent design. With our skills and expertise, your brand’s white papers will capture readers’ attention and establish credibility in your industry.

Add White Papers to Your Content Strategy

When you work with CopyPress for your white papers, expect a seamless workflow tailored to your needs and industry.

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Individualized Communication

All CopyPress clients start off their campaigns with a dedicated client success manager (CSM). This person is your contact point for all your campaign questions or ideas. You can also adjust your Content Create or Authority Builder order with your CSM. Anything you need, let them know.

three sheets of white paper and a laptop on a wooden table

Client-Specific Style Guides

We start off each content campaign by working with you to create a style guide. This guide serves as the basis our team of creatives will use to complete your content. Adjust your style guide at any stage of the campaign as you see fit to make sure your project is meeting your expectations.

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Market-Focused Content

With a fractional content marketing team on your side, you get high-quality content focused on your target markets, no matter the niche. When we have a draft of your white paper, your client access allows you to review content and leave feedback for writers and editors.

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Wireframing

For white papers, the design elements are just as important as the copy because they help engage your readers and reiterate your message. Let us know what you think of the design elements so we can create optimal places for them within your white paper.

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White Paper Final Drafts

For content like a white paper, it’s important to see how the copy and design work together to create a cohesive asset that will engage your audience. During this time, you can review the full draft, leave additional feedback, and approve the design.

Final Approval and Publishing

Once you give final approval, we’ll be able to assist with publishing. For design-heavy pieces, expect a PDF with the raw files to place the document where you’d like. For more text-heavy white papers, publish directly through our content management system.