Our copywriters create engaging product descriptions that can help increase your sales.
Well-written product descriptions highlight how special your products are. Quality descriptions deliver a better user experience. They also increase conversion rates, which means more income.
Copywriting for product pages requires knowledge of your specific industry and SEO. Our team understands the importance of both.
To get started, we outline your brand voice and specific requirements in a style guide. This helps our team guarantee consistency across every product. Then your content enters the alignment phase. Here, CopyPress develops test pieces for your review. You make changes and we understand exactly what you want before kicking off the campaign.
And it’s not just about the individual descriptions. Category-level content helps your customers better understand the grouping of your products. CopyPress has you covered. We write descriptions of products with many SKUs for every color, size, and variance.
You want your products and categories represented by high-quality descriptions. Why? To convince people that shopping or partnering with you is the right choice for them. CopyPress creates better product descriptions than other mass-produced services available online. We provide what you pay for: catalog-quality copy.
Our streamlined solutions for sales-oriented product descriptions benefit you and your audience. Dante, our proprietary content management software, helps us scale your campaigns with ease. We also provide a unified brand voice, regardless of the project size.
Schedule a call today to share more about your business and content goals.
“It's infinitely cheaper and easier for me to use CopyPress rather than in-house, they handle it all for me. It's easy for us to scale up quickly, because they've got a stable of writers that know exactly how to write exactly what we're looking for.”
~ Greg Gifford, VP of Search at SearchLab
When you work with CopyPress for your product descriptions, you can expect a seamless workflow tailored to each type of product.
Every CopyPress client starts off their campaign with a dedicated client success manager (CSM). This person is your contact point for all your campaign’s questions or ideas. You can also adjust your order with your CSM. Anything you need, let them know.
Client-Specific Style Guides
We start off each product description campaign by working with you to create a living style guide document. We then refine it during the alignment phase and throughout the project to make sure your vision and our creations are in sync.
Topic Research with Thematical
Our proprietary software, Thematical, helps find new keyword opportunities for your content strategy. It lets us analyze your domain and those of your top competitors to look for content gaps, or areas to target with valuable, engaging content.
Goal and Expectation Alignment
The alignment phase of the CopyPress process helps our clients get what they want, every time. Here, our team develops product description test pieces for your review and refines your style guide so we know exactly how to shape your content.
Creation and Delivery with Dante
Our proprietary CMS, Dante, is your one-stop shop for following, reviewing, and publishing your product descriptions. Your client access allows you to review in-line comments and global feedback, and add your thoughts for revisions.