The Knowledge Base

The CopyPress Knowledge Base is your source for the resources and tools you need to develop your content strategy. Get in touch with the team to learn more about our content marketing services.

Image of mobile phone showing app menu, concept for marketing tools for website.

10 Useful Marketing Tools for Website Success

Using marketing tools for your website, products, or services is how you tell your potential visitors and customers about what you have to...

Learn more


Image of illustration showing "brand" and a "loading" icon, people writing and taking notes; concept for what is a brand strategy.
Agency Solutions What Is a Brand Strategy and How Do You Create One?

Building a brand strategy is crucial for audience engagement, lead generation, and customer retention. Find out more in this guide.

17 Mar 2023

two people looking at company data to represent predictive marketing and market research
Content Marketing Do Predictive Marketing and Market Research Work Together?

Predictive marketing is a type of marketing strategy you can use to forecast your upcoming campaign success. It uses a variety of company and external data to help you make the most accurate predictions possible. But can market research be part of that data? Today, we’re looking...

3 Mar 2023

paper money from a variety of countries to represent is paid traffic worth the money
Marketing Channels Is Paid Traffic Worth the Money?

Paid traffic is any web visit you get from audience members clicking on a paid media link that leads to your site. This traffic can come from search engines, social media, guest posts, and other sources. But why would you spend money on clicks you could get...

2 Mar 2023

white woman in white shirt sitting a silver laptop with a mouse in her right hand to represent organic vs direct traffic
Measurement Organic Traffic vs Direct Traffic: What You Need To Know

Did you know studies from Search Engine Land and Groupon, though almost 10 years old now, show that some traffic your analytics programs record as direct traffic is actually organic traffic? What’s the difference between them and why does it matter? Today, we’re looking at organic traffic vs direct traffic and reviewing...

1 Mar 2023

Categories Within Knowledge Base

Recent Articles