The Knowledge Base

The CopyPress Knowledge Base is your source for the resources and tools you need to develop your content strategy. Get in touch with the team to learn more about our content marketing services.

Agency Solutions

Entity SEO for Branded Search and Improving E-E-A-T

Most folks who have been around SEO in the last few years have likely heard the terms “knowledge graph” and “entity SEO” batted...

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Agency Solutions Entity SEO for Branded Search and Improving E-E-A-T

Most folks who have been around SEO in the last few years have likely heard the terms “knowledge graph” and “entity SEO” batted around a fair bit.  But what are entities? What is the knowledge graph? And most importantly – what ways can you leverage them to...

31 Oct 2023

Yellow and white text on blue background, that reads "Authority Building: Expanding Past Your Website" by Dave Snyder at CopyPress.
Content Marketing Authority Building: Expanding Past Your Website

In the previous guide, we discussed how to create authority from expertise, where I broke down: This week, we’re covering the use of websites beyond your own to increase your authority. You can use these concepts for a number of marketing channels and PR, reputation management, link...

12 Sep 2023

Authority Building: Demystifying Authorship and Authority.
Content Marketing Authority Building: Demystifying Authorship and Authority

This week, I wanted to explore how Google looks at authorship and authority to demystify some of the nuances behind these essential components to building your brand and site as an authority in your niche. This week’s newsletter is a background on the foundation of Google’s interest...

22 Aug 2023

man in white tshirt and white baseball cap to represent white-hat link building
Content Syndication Everything You Need To Know About White-Hat Link Building

Most marketers and SEO professionals know that if you want to win over Google (and its searchers) you need a strong, high-quality backlink profile for your website. It’s creating that all-important profile that’s the tricky part. Marketers can get so caught up in wanting to hit the top spot...

5 Apr 2023

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