The Knowledge Base

The CopyPress Knowledge Base is your source for the resources and tools you need to develop your content strategy. Get in touch with the team to learn more about our content marketing services.

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Tools

10 Useful Marketing Tools for Website Success

Using marketing tools for your website, products, or services is how you tell your potential visitors and customers about what you have to...

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Content Marketing Do Predictive Marketing and Market Research Work Together?

Predictive marketing is a type of marketing strategy you can use to forecast your upcoming campaign success. It uses a variety of company and external data to help you make the most accurate predictions possible. But can market research be part of that data? Today, we’re looking...

3 Mar 2023

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Marketing Channels Is Paid Traffic Worth the Money?

Paid traffic is any web visit you get from audience members clicking on a paid media link that leads to your site. This traffic can come from search engines, social media, guest posts, and other sources. But why would you spend money on clicks you could get...

2 Mar 2023

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Measurement Organic Traffic vs Direct Traffic: What You Need To Know

Did you know studies from Search Engine Land and Groupon, though almost 10 years old now, show that some traffic your analytics programs record as direct traffic is actually organic traffic? What’s the difference between them and why does it matter? Today, we’re looking at organic traffic vs direct traffic and reviewing...

1 Mar 2023

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Marketing Channels How To Use Social Media To Drive Web Traffic

Whether you love or hate social media, it’s an important marketing tool for reaching your audience where they spend time. But even with shopping options and other engagement features, social media isn’t where you do most of your online business. That happens on your website or through...

28 Feb 2023

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