The Knowledge Base
The CopyPress Knowledge Base is your source for the resources and tools you need to develop your content strategy. Get in touch with the team to learn more about our content marketing services.
Entity SEO for Branded Search and Improving E-E-A-T
Most folks who have been around SEO in the last few years have likely heard the terms “knowledge graph” and “entity SEO” batted...
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Most folks who have been around SEO in the last few years have likely heard the terms “knowledge graph” and “entity SEO” batted around a fair bit. But what are entities? What is the knowledge graph? And most importantly – what ways can you leverage them to...
31 Oct 2023
In the previous guide, we discussed how to create authority from expertise, where I broke down: This week, we’re covering the use of websites beyond your own to increase your authority. You can use these concepts for a number of marketing channels and PR, reputation management, link...
12 Sep 2023
This week, I wanted to explore how Google looks at authorship and authority to demystify some of the nuances behind these essential components to building your brand and site as an authority in your niche. This week’s newsletter is a background on the foundation of Google’s interest...
22 Aug 2023
Most marketers and SEO professionals know that if you want to win over Google (and its searchers) you need a strong, high-quality backlink profile for your website. It’s creating that all-important profile that’s the tricky part. Marketers can get so caught up in wanting to hit the top spot...
5 Apr 2023
