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Content Marketing: Definition and Types

Here’s something you probably already know: starting a business is easy but marketing one is hard. You believe in your brand and everything...

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Content Marketing FAQ: What Is Authority Content?

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Marketing Channels Bottom-Funnel Marketing: What It Is and How It Works

Marketing Channels 22 Types of Marketing Strategies for B2B Companies

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Content Marketing Value-Based Messaging: Attract Your Audience With Quality

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Marketing Channels What Is a Retargeted Marketing Strategy?

Measurement Website Analysis: What It Is and Why You Need It

Optimizing your website for easy browsing and searching not only helps bring users to your site, but it encourages them to come back....

Content Marketing What Is Digital Publishing?: Everything You Need To Know

Thanks to digital publishing, your target audience can access their favorite content—like magazines, newspapers, journals, and books—any time, anywhere in the world. But...

Content Marketing Digital Media: Definition and Examples

In our digital age, it’s important to know the best ways to reach your target audience and boost your marketing strategies. One way...

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Content Syndication 11 Ways To Create a Successful Content Syndication Strategy

Content syndication is a marketing process where you publish content on other websites and services to get more views and reach. The concept...

Measurement How To Calculate Return on Investment With Excel

Microsoft Excel makes it easy to record, track, and work with your business’s financial data, like the benefits from investments or assets. Plus,...

Infographics The Complete Infographics Guide

Infographics have become more popular as people gravitate toward online visual content. According to HubSpot, 49% of marketers rate visual marketing as “very important” to their marketing...

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Agency Solutions Subject Matter Experts: What Content Marketers Need To Know

Why should your audience trust your brand? It’s a valid question, especially in content marketing. But it’s an important one. Most leads and...

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Content Marketing Account-Based Marketing Examples To Shape Your B2B Campaigns

Account-based marketing (ABM) has benefits for both sales and marketing departments. By shortening the sales cycle, lowering costs, and making re-engagement more effective,...

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Measurement All You Need To Know About Domain Authority for SEO

Search engine optimization (SEO) is a numbers and metrics game where the rules and standards change frequently. For this reason, it makes sense...

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Measurement Audit a Topic Cluster Strategy With Content Analysis

While a large part of a content marketer’s job is to create interesting pieces that generate brand awareness and customer loyalty, that’s not...

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Tools 5 Copyright Image Checker Tools for Content Development

Just because an image is available to view, copy, or save on the internet doesn’t mean it’s free or even legal to use...