Content Marketing

Content marketing is a subsegment of marketing that involves sharing written, visual, and audio pieces with a target audience. It doesn’t explicitly promote your brand. Instead, content marketing provides value to your audience and sparks interest in your company’s products and services.

Content Marketing Graphic with a coffee cup, a planner, eyeglasses and a pen
Marketing Channels

Content Marketing: Definition and Types

Here’s something you probably already know: starting a business is easy but marketing one is hard. You believe in your brand and everything...

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Anybody familiar with auto racing knows that drivers compete for the pole position—spot number one—when qualifying for a race. This position secures their credibility as the best driver for the event. In content marketing, many brands work to get their content into a similar “pole position” in...

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If you want your audience to go from one page to another on your website, how do you expect them to get there? The logical answer is usually “through the navigation” or “by a click.” But those two options only work if you have a logical internal...

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