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Get startedContent marketing is a subsegment of marketing that involves sharing written, visual, and audio pieces with a target audience. It doesn’t explicitly promote your brand. Instead, content marketing provides value to your audience and sparks interest in your company’s products and services.
Here’s something you probably already know: starting a business is easy but marketing one is hard. You believe in your brand and everything...
Learn moreMost folks who have been around SEO in the last few years have likely heard the terms “knowledge graph” and “entity SEO” batted around a fair bit. But what are entities? What is the knowledge graph? And most importantly – what ways can you leverage them to...
31 Oct 2023
In the previous guide, we discussed how to create authority from expertise, where I broke down: This week, we’re covering the use of websites beyond your own to increase your authority. You can use these concepts for a number of marketing channels and PR, reputation management, link...
12 Sep 2023
This week, I wanted to explore how Google looks at authorship and authority to demystify some of the nuances behind these essential components to building your brand and site as an authority in your niche. This week’s newsletter is a background on the foundation of Google’s interest...
22 Aug 2023
Over the past few weeks, we’ve embarked on a comprehensive journey, unraveling the intricacies of establishing and amplifying authority through content. In the first post of this series, we delved deep into the foundation of Google’s interest in authorship, understanding its current stance and the undeniable value...
17 Oct 2023