Creation responsive internet website for multiple platforms. Building mobile interface on screen of laptop, tablet, smartphone. Layout content on display devices. Conceptual banner of web technology. concept for tech content marketing.

Tech Content Marketing Guide: Tips and Strategies

One of the most crucial aspects of overall strategy and client acquisition for tech brands is content marketing. In fact, many IT buyers...

CopyPress

Popular

two women sitting at a table doing an interview showing how to use subject matter experts

Content Marketing How To Use Subject Matter Experts To Create Quality Content

Woman holds pen and writing to send electronic document or take note and another hand using laptop. A Business and Content Marketing distribution strategy and concept.

Content Marketing How to Plan a Content Marketing Distribution Strategy

yellow ribbon made of of paper on light blue background to represent value-based messaging

Content Marketing Value-Based Messaging: Attract Your Audience With Quality

Search key on the keyboard, 3d rendering, conceptual image. Concept for SEO content strategies inspired by Google search algorithms.

Content Marketing How Early Google Updates Influenced SEO Content Strategies

Image of chalkboard with drawn illustrations of a question mark, gears, light bulb, target, and rocket. Concept for using the strategic marketing process.

Content Marketing What Is the Strategic Marketing Process?

Image of computer key that says "content creation", content creation in marketing and digital media promotions concept.

Content Marketing Content Creation in Marketing: What It Is and Getting Started

Creating content for your marketing campaign supports your business in numerous ways. Not only does it allow you to increase your brand awareness,...

Hand sketching sales or revenue funnel marketing concept with white marker on transparent wipe board. Examples of leads concept.

Content Marketing Examples of Leads to Boost Your Marketing Tactics

If you’re hoping to increase your business’s sales and revenue, you need to understand the best way to generate leads. Leads are the...

man sitting at a chess board as a metaphor for how to develop a web content strategy

Content Marketing How To Develop a Web Content Strategy

If you’re planning a content marketing campaign for your brand or business, it’s important to start with a web content strategy. Web content...

stacks of newspapers on a stoop to represent content distribution strategy

Content Marketing How Does a Content Distribution Strategy Work for Marketing?

Content distribution is the process of sharing and promoting your content on a variety of channels. It’s a way to make sure your...

Create Content strategy Concept. Content wording on wooden cubes with speech bubbles to show types of content for content marketing in tech.

Content Marketing Types of Content for Content Marketing in Tech

Content for content marketing in tech goes beyond just creating a few blog posts per week. And with the tech industry moving at...

Different content types for content marketing, image of hands on laptop with social content icons.

Content Marketing 12 Types of Marketing Content for Your Business

The types of marketing content that suit your business will entirely depend on your goals, industry, and how exactly you want to connect...

planning document with sticky notes on table to compare content planning vs content strategy

Content Marketing Content Planning vs Content Strategy: Are They Different?

In most situations, if you’re talking about a plan and a strategy, they’re usually the same thing. But not in content marketing. Instead,...

Image of iPad and keyboard showing Google to depict marketing performance measurement after a penalty.

Content Marketing Marketing Performance Measurement After a Google Penalty

What’s the first thing you do if your website gets a penalty from Google? If you’re thinking, “take action ASAP,” you’d be correct....

man sitting at laptop with phone in hand planning seo strategy for helpful content

Content Marketing How To Create an SEO Strategy for Helpful Content

An SEO strategy is the planning and implementation process you use to optimize your content to rank better for search engines. You may...

person at white round table with black hands typing on blue keyboard to show how to humanize SEO

Content Marketing How To Humanize SEO for Your Brand

Google’s Helpful Content update directly responds to how people search online. They want actual helpful content that answers their questions and provides actionable...

Image with SEO and technical emblems over hands typing on a laptop improving SERP rankings.

Content Marketing How To Improve SERP Rankings

Ranking high on Search Engine Results Pages (SERPs) is a make-or-break deal for businesses and agencies. Organic traffic can account for the majority...