Content Marketing
Content marketing is a subsegment of marketing that involves sharing written, visual, and audio pieces with a target audience. It doesn’t explicitly promote your brand. Instead, content marketing provides value to your audience and sparks interest in your company’s products and services.
Content Marketing: Definition and Types
Here’s something you probably already know: starting a business is easy but marketing one is hard. You believe in your brand and everything...
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In the previous guide, we discussed how to create authority from expertise, where I broke down: This week, we’re covering the use of websites beyond your own to increase your authority. You can use these concepts for a number of marketing channels and PR, reputation management, link...
12 Sep 2023
Last week, we took a look at the basis for authorship and authority. We delved deep into the foundation of Google’s interest in authority, tracing its evolution from the original PageRank concept to today. We discussed how Google began recognizing authors as “entities” and the testing of the rel=”author”...
29 Aug 2023
This week, I wanted to explore how Google looks at authorship and authority to demystify some of the nuances behind these essential components to building your brand and site as an authority in your niche. This week’s newsletter is a background on the foundation of Google’s interest...
22 Aug 2023
When you hear the word “disruptive,” what’s the first thing that comes to mind? Maybe you think of words like “startling” or “intrusive.” Maybe you think of someone cutting you off midsentence in the middle of a conversation. Disruptions may not sound like good things, but in...
5 Jun 2023