Content Marketing

30 Types of Social Media Content You Can Use for Marketing


Published: September 10, 2021

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Many companies and organizations post on social media at least once per day. This keeps their name, brand, and content circulating in front of followers. However, sticking to the same type of content for each post may lead to less frequent engagement from your audience. Finding fresh ideas for content can help attract viewers’ attention and get them excited to see what you’ll post next.

What Is Social Media Content?

Social media content is any written, visual, interactive, or animated item that you share on a social feed or platform. They’re the pieces of information people view or read while scrolling online. Most businesses and organizations use social media content for marketing and advertising. It’s also helpful for sharing new products and services, spreading information about the company, and building a brand image.

Where Can You Share Social Media Content?

You can share social media content on any networking platform. Choosing the right website or app to host your accounts and business pages may depend on your target audience, type of business, and products and services for sale. Some social media sites you can join include:


Facebook was one of the first traditional social networking sites, and it’s still widely used today. Companies can create business pages to share information about their building locations, hours of operation, and other relevant information. Businesses may use Facebook pages for advertising, promoting content, and engaging with an audience. You can access Facebook both through a web browser and a mobile app.


Twitter relies heavily on words, videos, and links to connect its users. The thread-like structure of its posts encourages comments and communication. Twitter may be more popular with types of community users rather than age groups. For example, those who follow technology, sports, or political news may spend more time on Twitter than on other social sites. Like Facebook, Twitter has online and in-app access.


Instagram is an image-focused social platform that is perfect for those who prefer visual creativity. Since its creation, Instagram has developed into an influencer- and ad-driven platform with a lot of paid promotions. People of all ages use the site, but it’s popular with older teens and young adults. Originally an app-only platform, you can now access Instagram online with limited features. For example, you can browse, like, and comment on posts online, but you can only post content from the app.


YouTube is a video-focused social platform that hosts both short and long videos. People can watch anything from tutorials, city walkthroughs, animal zoo cams, and music videos on the platform. Some additional features include paid content partnerships where you can rent and watch movies and television shows through the site or app for a fee. YouTube is popular with all ages because of its variety of content.


Snapchat started as a personal photo messaging app. Users could share a photo that was only viewable for up to 10 seconds with select friends. While those original features still exist, the company has added more, including chat, stories, and maps. It’s also popular for its geotagging features that include location-based filters and recommendations for restaurants, stores, and local events. This app-only platform is popular with teens and young adults.


TikTok is a video-based platform known for its short clips. Common TikTok content includes dance and lip-sync videos and comedy skits. Some also use the platform to host brief and engaging educational content. This app and internet-accessible site is popular with teenagers and young adults but has users of all ages.


Pinterest is a visual and link-based platform that allows you to save, share, and organize content from around the internet. Users create Pins, which are images that link back to other sources, like blogs, e-commerce stores, or videos. Similar to Twitter, Pinterest users may group themselves by category rather than age. Teachers, parents, creatives, and people getting married may be some of the platform’s most popular users. Pinterest has both online and in-app capabilities.


Most people consider LinkedIn a professional social networking site. It emphasizes business dealings, industry news, and networking. Individual users create profiles to share their resumes and career accomplishments. Business profiles benefit from sharing article content and job listings. LinkedIn may be a popular niche community for anyone looking for career opportunities or advice. You can use LinkedIn online and through an app.


You may not consider Reddit a traditional social media site, but its emphasis on communities makes it a popular place for people to visit. It’s also a common place for businesses to advertise. Users turn to Reddit to ask questions, learn about breaking news, and connect with people who share their interests. You can use Reddit through the app or on its website.


Tumblr is billed as a microblogging website, but it’s more of a cross between Reddit and Pinterest with a little bit of Instagram and TikTok thrown in. Users share links, quotes, GIFs, screenshots, and their original thoughts and creations on Tumblr. Some also use the site as a web hosting platform. You may target niche communities here, such as artists, writers, or pop culture fans. Tumblr runs online and through an app.


You may not think of Medium as a social media site at all, but many professionals and writers use the platform to re-share their written content. This helps pieces get better exposure and gain readership. Unlike other social sites, users can read full articles right on Medium or have the option to link back to the source. If you work in written or long-form content, you may benefit from using the site for syndication.

30 Types of Social Media Content

Here are 30 different types of social media content you can use to help plan your post strategies and calendars:

1. Animations

Animations combine some of the best features of GIFs and videos. They’re short like GIFs, lasting only a few seconds, with small motion clips and moveable text. Like videos, they generally share images of actual people or custom illustrations rather than the pop culture references that are common with GIFs. Adding animations to your feed can be more dynamic than regular images, and they may take less time to film, edit, and upload than a full video. They may also be an easy way to re-purpose longer text-based content into shorter, easier-to-view pieces.

2. Articles

Posting a link to an article is a great option for social media content. If you have a knowledge base or another type of publication, share links to your work so people can find it. If the local newspaper, a magazine, or a journal does a write-up about your company, you can share that too.

Article promotion may be most popular on sites like Facebook, Twitter, and LinkedIn, where you can copy and paste the link and then share additional information about the article in a post. However, platforms with stories, like Instagram, may also have options to let people “swipe up” to view article content if your account has over 10,000 followers. Check out how Teen Vogue shared an old article from their magazine for a #ThrowbackThursday post:

3. Behind-the-Scenes Content

Did you ever watch the TV show called “Unwrapped” where people who work in candy factories showed you how they made your favorite treats? Or maybe you’ve seen the “Mister Rogers’ Neighborhood” episode where we learn how Crayola makes crayons. The building and creation process is interesting, and you can use that to your advantage on social media. You can share behind-the-scenes content in images, infographics, and videos. Show your team getting ready for events, or create a mini-documentary on how you make your products. This kind of content can be popular on short-form platforms like TikTok, YouTube, and Instagram or Snapchat stories.

4. Blog Posts

Blog posts tend to be shorter, more relaxed, and more timely than other articles on the internet. If your company has a blog, you can share that content on social media soon after it’s written. This can help gain engagement and readership. Sharing blog posts may be especially helpful for interacting with trending topics online and encouraging your internet community to share their thoughts and opinions in the comments.

5. Client Feedback

When your followers, customers, and clients have something nice to say about your business, you can let the rest of your community know about it. Like testimonials on a portfolio or resume, promoting the good feedback you receive encourages others to use your services. You can use quotes, screenshots, or even videos of the customer to do this. Sharing feedback may help your clients feel recognized by the business and may encourage others to leave positive feedback if they’d like to be featured too.

6. Company News

When something good, fun, or exciting happens at your company, your audience may want to hear about it on social media. Company news can include anything from the first day of work for a new team member to securing a partnership with a new client. It can also include policy change announcements, press releases, job listings, new product releases, and construction activity in your stores or facilities.

Twitter is a popular platform for communicating exciting news. An American Press Institute survey showed that 40% of people polled use Twitter to learn about breaking news, and 39% said they use it to read general news.

7. Contests

Contests are incentive programs that reward followers for being a part of your online community. They can also help attract new followers. There are multiple ways to run an online contest, like asking followers to complete a simple challenge they can share on their own social media pages. You may also try word games or guessing games. Rewards for contests may include a prize pack or a product discount. Before you start an online contest, check your platform’s legal requirements to make sure you’re following user guidelines.

8. Employees

The people who work with you are another wonderful source of social media content. Showing your audience the people who work on your team can help them see your brand as more personable. They can put faces and names to the people who make your goods and services a reality.

You can feature your staff on social media in a variety of ways, including:

  • Curated staff content, like playlists
  • Employee social media takeovers
  • Employee spotlights
  • Photos of team members at work
  • Quotes about their jobs or the company
  • Videos of team members at work

9. Events

You may already advertise for your in-person events on social media. But did you know you can also use these platforms to promote online events too? Use can use social media to attract guests to webinars, product launches, author talks, and town hall sessions. Facebook makes sharing events easy with its built-in features to allow people to mark their interests and attendance. On other platforms, you may make simple images and videos with the date, time, and details to share with followers.


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10. Evergreen Content

Evergreen content is information that stays relevant for a long time because it’s written on a topic that’s well-established and doesn’t include timely references. Because evergreen content doesn’t change much, you can share it at any time and still provide value. You’ll often use evergreen content for informative articles and web page content. Consider linking to that information on social media if you need a quick and easy post.

11. Frequently Asked Questions (FAQs)

Are there certain questions that you get from customers all the time in comments, chats, and phone calls? Use them as social content! Doing this can help you in two ways:

  1. You have easy-to-access-and-answer topics for social media
  2. You can provide a service and answer the questions so no one has to ask them again

You can use many methods to share your responses, including images, videos, and written content. You may also choose to use a feature like Instagram stories to solicit questions, then include your responses in a story thread.

12. GIFs

You use GIFs when you text and respond to online comments, so why not use them in your social media posts? GIFs are quick clips of moving images we use to communicate with each other. Many are funny and reference pop culture items like song lyrics, movie quotes, and TV shows. Facebook and Twitter have integrated GIF keyboards that allow you to search for these images based on your desired keywords. Some sites let you create your own GIFs from images and video, like Giphy and imgflip.

13. Giveaways

Giveaways work like contests, except people may get more than bragging rights if they win. They’re usually easy to enter, different from spending hours on the phone trying to win concert tickets on the radio. You may ask people to finish a quote, tag a friend, or respond to a question.

You can also choose how you’ll pick a winner, such as the first right answer, the 200th responder, or a random drawing of all entrants. What you give away is also up to you. Consider event tickets, free merchandise, or a pass for free services. As you do with contests, check your social platform’s terms of service before running a giveaway.

14. Guest Takeovers

A social media takeover is a promotion where a person who’s not on your regular media team creates, curates, and makes content for your page. The promotion runs for a certain period, such as a few hours or an entire week. You may use team members, influencers, or celebrities as your takeover subjects. To maximize the benefits of your takeover, you might tie it to an event, like a product launch. You may also use takeovers after a new hire in your company as a “meet-the-team” initiative.

When conducting a takeover, prepare your guests before they get access to your accounts. Give them tips on how to stay on brand and follow your guidelines and any legal requirements. You can also let most guests have some creative freedom to make the takeovers more interesting for your audience.

15. Industry News

If something is happening in your industry but not necessarily with your company, you can still share that information with your followers. This means you don’t have to make it, but you can still use it in your strategy. These types of shares are popular on post-based platforms like Facebook, Twitter, and LinkedIn. They’re also a good way to encourage community discussion.

16. Influencer Content

Influencer content is popular on social media. It’s so popular that over 17% of companies spend more than half of their marketing budgets on influencers. To utilize this mode of marketing, find an influencer who fits with your brand and have them create collaborative content to share on your channels and their own. This can help you reach a wider audience, get help with content creation, and create new partnerships.

17. Infographics

Infographics are fun, visually interesting ways to share a lot of information at one time. They’re often popular for content that includes statistics or information you can break into chunks. Infographics are usually vertical, which makes them good for Instagram or Snapchat stories, Pinterest, and post-based sites like Facebook, Twitter, and LinkedIn. Do you want to use infographics in your social media strategy? Contact CopyPress today to talk about how we can make both static and interactive infographics for your company.

18. Live Videos

Live video is a real-time option for engaging with your audience. Most platforms offer the choice to “go live” with your videos, including Facebook, YouTube, and Instagram. According to a Vimeo and New York Magazine survey, 80% of respondents said they’d prefer to watch a live video from a brand rather than read a blog post. Maybe it’s because, with live video, viewers can react to the content as it happens. Live videos may be popular for press conferences, product launches, event previews, or live demonstrations.


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19. Market Data

If your company collects data, conducts surveys, or works with statistics, you can turn this information into social media content. You can share links to the studies themselves if your company publishes them online. Other options for sharing market data include making infographics, videos, articles, and blog posts.

20. Memes

Both text- and visual-based memes are popular content options for brands. Depending on the format and content, they may offer some pop culture references or social commentary. Most memes appeal to an audience’s sense of humor, and using them may help your brand seem relaxed on social media. Additionally, people like to share memes, which can generate engagement for your pages.

You can use memes that already exist or modify existing memes to suit your brand. However, it’s important to understand the history and context of a meme before you use it, since some have double meanings that could come across as rude or offensive when used in marketing.

21. Polls and Surveys

Story features, especially Instagram stories, make sharing polls and surveys online very easy. Instagram’s program uses question, poll, and reaction stickers to get people to vote or respond to your content. Ideas for polls and surveys may include asking viewers “What color should we use for our next product?” or “Which service should we discount for a flash sale?” You can also link to polls and surveys that you’ve created in form software, like Google Forms, which you then host on your website.

22. Press Mentions

If your company has made the news, share the articles with your customers. If you’ve received positive coverage from a newspaper, publication, TV, or radio station, link back to the story and thank them for the coverage. This is good advertising for both organizations and can create favorable public relations for your organization. This may improve or help establish your brand image.

23. Previews or Teasers

Who doesn’t love a sneak peek at something new or exclusive? Give previews of upcoming news or product launches to let people know something big is coming before it happens. Make sure you have company permission to share any previously unreleased material to protect yourself and the organization from potential legal action. You can share previews on any platform and in any medium. Depending on the type of announcement you make, you might use photos, videos, or a “stories” feature.


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24. Product Photos

If you’re trying to get people to buy your products, show them what it is that you offer. Sharing product photos on social media differs from using the plain, basic photos you would for a product listing in your e-commerce store. Make them fun: take your products outside or set up a cool background. This method may be popular for image-based sites like Instagram. You can curate your photos to fit a page aesthetic that viewers may recognize as they scroll their feed.


Quotes can be easy-to-create filler content when you’re devoting time to bigger social media projects. You can use quotes from your articles, words of wisdom from your senior staff members, or inspirational quotes from literature or celebrities. Quotes may also be a fun way to share tips and advice in your niche. Pinterest is a great place to share quotes, especially if you create custom image designs for them. You may also share text-only quotes on sites like Facebook, Twitter, or LinkedIn.

26. Stories

What started with Snapchat and spread to Instagram is now available on most social media sites: stories. You can use stories to share just about anything, like feed posts, quizzes, or thread stories. Almost anything you put on your social feed is something you could also incorporate into a story. These features are unique because the content stays live for a maximum of 24 hours on most platforms, making them seem exclusive.

Image via Instagram by @mallatrobinson

27. Tips and Tricks

The popularity of TikTok has reminded most social media users of how much they love tips, tricks, and hacks. Other apps like Snapchat and the story features for most apps are fun places to share short “hack” videos. You might show people new ways to use your product or how your services can help them in certain situations. Longer tutorial videos on YouTube or an image series on Instagram are also good options for tips and tricks.


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28. Twitter Conversations

Try running an interactive Twitter chat for your followers. Brands, sports teams, and other business account admins often create hashtags for this type of event in order to attract participants. Next, they encourage followers to send questions using that hashtag and compile them for interviews or to make other social content. You may also run a Twitter conversation more like a hosted live event where people can talk about your topic in real time. When hosting a Twitter chat, be sure to monitor the hashtag content to remove spam or potentially offensive content.

29. User-Generated Content

Getting other people to do your work for you is one perk of social media marketing. If you have fans and followers that use your products, share reviews, or post photos and then tag your account, you can take advantage of that. Contact the original poster and ask permission to use their content on your own feed.

If they consent, give proper credit when you share the information, like tagging the original account and mentioning the contributor by name. You can do this by using the available “share” features native to apps like Facebook or use third-party reposting software for apps like Instagram. In most cases, the original post has to be public for you to share it to your own account.

30. Videos

Did you know that social media users watch an average of 16 hours of video online per week? Video content is popular on almost every social media platform, but especially on sites and for features like:

  • IGTV for Instagram
  • Social feeds
  • Social stories
  • Snapchat
  • TikTok
  • YouTube

Most platforms allow you to share video content through links. Some, like Snapchat, TikTok, and Instagram, allow you to take video right through the apps themselves. Facebook and YouTube, among others, allow for video uploads to their sites. You can share information like advertisements, product demonstrations, interviews, and event recaps through video.

How To Create an Effective Social Media Content Strategy

Use these steps to learn how to create an effective social media content strategy:

1. Research and Set Goals

Think about the purpose of using social media for your business. What content do you want to share? What impact do you want it to have on your audience? These questions may help you discover and choose your goals. Some common ones might include generating leads or sales, increasing awareness about your brand, growing your audience, or increasing engagement.

2. Plan Your Content

Once you’ve set your goals, then you can plan content around them. Review the types of content and think about which ones lend themselves best to reaching your milestones. Then, start creating the images, videos, and posts necessary to make it happen. This step may take the longest. You might schedule events, set up interviews, and hire freelancers to get the content designed and ready for publication.

One way to streamline the process may be to use resources that you already have. For example, you can curate content from other sources or re-purpose your old articles and materials. Look at data from your past campaigns to see what kind of content is popular with your audience, as this information can help you create effective items.

3. Build a Content Calendar

Creating a content calendar can help you make a social media marketing strategy that’s effective and easy to sustain. It allows you to see when and where you’ll post your content. There are studies from companies like SproutSocial that show the proven best times to post on each app. Using a content calendar can help you utilize these types of tips in your marketing plan.

Most social calendar programs also have a scheduling feature. This means that not only can you decide when you want to post content, but you can prepare it in advance to post automatically. This can save you time each day and lets you post content without needing constant access to apps and the internet.

4. Promote Your Content

Just posting your content online isn’t the same as content promotion. Social media is a big part of your online presence, but an effective strategy also involves getting those posts out to the largest audience. You can do that by implementing strategies like content syndication, pay-per-click advertising, public relations efforts, and influencer marketing.

5. Track Progress

After you’ve made a post, monitor how well it does on each platform. Certain metrics lend themselves better to some goals than others. For example, if your goal is brand awareness, you may look more closely at impressions or reach rather than engagement. Some common social media statistics you may track include:

  • Reach: This metric is the number of unique users who had your content appear in their feeds.
  • Impressions: This metric is the number of times any users, unique or not, encountered your post.
  • Engagement: This metric tells how many times users interacted with your post.
  • Comments: This metric tells how many people have commented on your post.
  • Post follows: This metric tells you how many people followed your account after seeing a post.
  • Post unfollows: This metric tells you how many people unfollowed your account after seeing a post.
  • Views: This metric tells how many people have watched your videos.
  • Hides or reports: This metric tells how many people hid your posts or reported them to the site.

Your social media content, and the strategy you use to share it, can bring many benefits. These may include more followers, a favorable brand image, and even increased company popularity. There isn’t one type of strategy that works for everyone. Because social media invites creativity, you can use these platforms to take chances and try new methods to find out which one works best for you.


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