Learn how to create a newsletter that stands out from the competition. With these expert tips, your email will pop out of your subscriber’s inbox. Get top industry advice on today’s most influential online trends and best practices that you can put to work today. Use this guide to maximize your publication’s results and boost your bottom line.
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A newsletter is an electronic, or more rarely a printed, journal that features news about your business. This type of campaign could be one of your company’s most valuable and sustainable marketing tools when properly executed. It’s the ideal opportunity to:
It may include one or more topics of interest to its recipients, with subsections such as:
An organization’s marketing team uses a newsletter to share relevant and valuable information with their network. Plan to send your publication to all or a combination of recipients, such as:
If your business doesn’t periodically drop a newsletter, start doing so right away. A whopping 81% of B2B marketers say email newsletters are the type of content marketing they turn to most. When backed by proven strategies, email marketing campaigns:
Another benefit of these publications is that they are easy to measure. You can track each edition’s performance and use those metrics to make meaningful adjustments to achieve more benchmarks.
If your company is looking for a cost-effective way to generate consistent revenue, create a newsletter. Successful campaigns can generate as much as $38 for every $1 spent. Do the math. That’s an astounding 3800% ROI, making it one of the most effective tools in your marketing arsenal.
Newsletters build awareness and maintain relationships through regular—weekly, monthly, or quarterly—contact, without having to make sales calls. According to Twilio, around 83% of people worldwide prefer email over other forms of business communication, and a measly 12% of consumers want to hear from businesses via text. Which means, newsletters are the ideal medium to remind your customers about conferences where your company is making a presentation or other exciting events where you can connect in person.
A well-designed newsletter is a terrific place to showcase your team’s skills and accomplishments. Sharing heartwarming stories around the proverbial “water cooler” helps build confidence in your company and a sense of familiarity. In your newsletter, provide your customers with information on recent industry research or other hot topics of interest.
An important issue in every business’s publication is valuable content. Use articles that cover the latest topics in your marketplace to engage customers and prospects. Once you’ve captured their attention, you can:
Every new subscriber that signs up to receive your newsletter has the potential to become a lifelong customer, and publishing a bulletin can help you grow your target audience. Use your website to obtain the contact details of new visitors by asking them to subscribe. The following methods will help you capture more email addresses:
With the help of today’s technology and the multitude of available templates to kick start your campaign, it’s easier than ever before to create an unforgettable email bulletin. Consider following these six steps when creating your own email newsletter:
The first step in the process is to pick your publication’s look and feel. Without a thoughtful design strategy, it won’t matter how compelling your organization’s content is. Choose or design an e-newsletter template that’s:
Key elements of an eye-catching bulletin include:
Personalize your organization’s content as much as possible. Use your customer relationship management team to help facilitate this step and incorporate these gems:
From MailChimp to Constant Contact, your marketing department can use a variety of apps to learn how to send an e-newsletter for your company. Some of them are free if you want to stick your toes in the water first before investing in a more costly option. According to Zapier, in addition to the two already mentioned, the best email newsletter apps for your business in 2020 include:
When shopping around for an app to create a newsletter for your firm, consider the following:
Timing is everything when it comes to newsletters, and to master the art of content marketing, you need a strategic drop schedule. When you release your publication is directly related to its open and click-through rate. Tons of factors are at play when choosing to send out a newsletter, such as whether your content is going to a personal or professional email address.
Email-first individuals are often more task-oriented and respond well to early morning mails. They approach online interactions with specific goals in mind, like finding deals or researching new product information. On the other hand, the end of the workday or during their commute is when many people look through their emails.
Numerous studies point to Tuesday and Thursday as the best days of the week to schedule your emails. You can also send them on Wednesday for less competition. Stick to a consistent schedule once you determine what works best for your firm, and choose a target time range from this list:
When figuring out how to make a good email newsletter, don’t overlook the importance of your landing page. You want people to arrive on your website ready to dive into your firm’s sales funnel. By implementing a few pro tips, you can create a marketing campaign that does a terrific job of guiding visitors along a set path, so your company can obtain the most benefits from your marketing efforts. Use these ideas to create effective landing pages:
The mission of every e-newsletter is to capture your visitor’s interest so you can convert them into paying customers. This strategy falls apart if your email doesn’t work as planned. The best trick to creating email campaigns that work is to test them over and over again.
Even one change, such as a different headline, can dramatically affect the performance of your periodical. Putting all of your content, from the email to your landing pages, through the wringer ensures that what you put out there works as hard as you do. So refine and polish until you’ve got solid proof that it works as you intended. Take advantage of the following tests so you can see how well one strategy performs over another:
You might wonder if email newsletters are still relevant now that this technology lurks in the shadow of social media. If you’ve ever tried to maintain zero emails in your inbox, you know that it’s a challenging endeavor. Yes, it’s clear that newsletters are still relevant.
Your firm’s more contemporary communication methods, like social media, shouldn’t distract you from taking advantage of one of the most reliably effective marketing channels, sending an email. While social media visitors have grown to reach 3.4 billion people over the past decade, email marketing continues to outperform alternative strategies. Take a look at a few statistics that demonstrate just how powerful creating a newsletter can be:
If you’re wondering, “How do I make an email newsletter?” start with these resources. These pro tips are helpful for anyone who wants to learn how to take their marketing campaign to the next level.
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