In today’s diverse digital world, it’s important to identify the best marketing strategies for your business. Reviewing several examples of marketing strategies that have worked for other companies can give you the inspiration you need to move forward successfully. We’ve rounded up some of the best marketing strategies examples so you can evaluate your options and create a well-rounded approach to connecting with your audience and promoting your business.
How Can Marketing Strategy Examples Help?
Marketing strategy examples can provide you with a valuable framework for assembling your own successful marketing strategies. You know it’s important to have a plan of action, but you may not know where to start the design process. Reviewing a marketing strategy example or two can give you the jump start you need to develop a comprehensive and successful program for promoting your business.
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Marketing Strategy Examples
You can approach marketing in many ways, with no one-size-fits-all option that will suit everyone. Each marketing strategy example below has its own distinct strengths. You might select one or two strategies to start with, or you may grab several selections from this buffet of promotional strategy examples. Consider your company’s most pressing needs and choose those approaches that will help you shore up weak points and make contact in innovative new ways.
Building a Content-Rich Website
Every business should have a website to establish credibility, showcase its brand, share information, and generate leads. Many customers will go directly to your web page to shop for your products and services, so it’s important to meet them there with a welcoming layout and content that will fulfill all their needs.
A content-rich website will improve your SEO, establish thought leadership, and answer customers’ questions. Providing the right information online can ease the strain on your customer service team by helping shoppers find the right information independently. This strategy involves:
- Creating detailed descriptions of products and services.
- Developing a blog with consistent updates.
- Providing key information on your value proposition.
- Offering clear calls to action for various pain points.
Leveraging User-Generated Content
User-generated content comes from your consumers rather than your brand. This lends a distinct sense of authenticity to your offerings. It’s easier to trust another consumer’s opinion than it is to trust the manufacturer, who obviously has a bias. You can solicit content from users by:
- Providing samples to influencers.
- Requesting unboxing videos.
- Hosting contests in which customers demonstrate how they use your products.
Optimizing Your Google Business Profile
The Google My Business feature is an important tool for businesses that have physical locations. If you maintain any kind of brick-and-mortar facility, you should add this marketing strategy to your lineup. Using your Google My Business account, you can make sure your location is accurately presented in Google Maps, with full details in the Knowledge Panel. There, you can include your contact information, website, a description of products and services, photos, and more.
You’ll also get insights into the actions your customers take after they find your profile, which will help inform your future marketing strategies. Customers can request directions, place phone calls, follow you, book appointments, and go to your website right from your Google Business Profile, and Google will provide you with details and statistics on all these actions.
Retargeting is the process of tracking your website visitors with cookies and providing them with tailored advertising experiences. You can send a promotional code to customers who abandoned their shopping carts, or you can reach out with more detailed information about a product after noting that a shopper lingered on that page.
Many brands are investing in retargeting, which means you may get left behind if you skip this strategy. Data from your retargeting research is invaluable when it comes to developing new content and connecting with customers. You can tailor your pieces to the perceived pain points that may have caused shoppers to abandon their journeys, which will help you develop a stronger and more effective sales funnel.
Telling Your Brand Story
Your brand story is one of the most distinguishing features of your company. How did you get started? Where did your founders first gather? What distinct need led you to start this company? Sharing your story can make it easier for your customers to connect with your mission.
Inspire shoppers to become a part of the story by creating a compelling tale that leaves room at the end for new players to jump on board. Well-designed content can breathe new life into your brand and strengthen its personality with an engaging tale of origin.
Building Your Loyalty Program
Creating a loyalty program is a powerful marketing strategy because it enables you to offer direct benefits to the people who frequent your store the most. Loyalty programs must offer valuable benefits to shoppers to drive engagement. One of the first steps in developing or relaunching your loyalty program is content creation. You need to let your customers know how the program works and what they can expect. Make sure you have a few rewards that are easily generated with the first few purchases so there’s an immediate perk for signing up.
On the back end, your loyalty program serves as an immensely useful way to collect information about your customers and their shopping experiences. Loyalty account data will help you identify shopping patterns, pinpoint the most popular rewards, and better predict consumer behavior.
Aligning With a Cause
Aligning your brand with a charitable cause is a great way to boost engagement and create a positive brand image. Consider your charity carefully, and select a cause that makes sense with your products and services. For example, pet owners will appreciate a dog food brand that gives back to animal shelters. Consumers of a sustainable clothing brand will value the work of organizations that help protect the environment.
By aligning with a cause, you can help shoppers feel good about their purchases. Not only are they getting a product or service they love, but they’re also contributing to something greater. That sense of satisfaction can help hesitant shoppers make that final step toward completing a purchase.
Becoming an Educator in Your Industry
Understanding your industry is critical to the success of any marketing strategy. Make full use of the information you’re gathering by distributing it to your customers rather than keeping it all in-house. If you create cleaning products, you’re already doing lots of work assessing different messes and finding the best ways to combat them. Make sure you’re providing those details to your shoppers, too.
Developing a blog is one of the best ways to distribute your information. Consider creating a blog series that gradually dives deeper into a particular topic. Readers can get overwhelmed if a single post is too long, but a series of posts will give you the opportunity to fully explore the topic while significantly filling out your website and boosting your SEO. You can also distribute this information via social media and e-mail marketing campaigns.
Conducting Original Research
Many shoppers are seeking data-driven solutions for their problems. They want more than a flat promise of success. They’re interested in learning exactly how successful your products are. Conducting independent research makes you a key source of industry information. A well-written study will not only draw the attention of consumers but also catch the eye of others in your industry. This can generate links to your page as others cite your worthy work.
Organizing Guest Blogging Campaigns
Inviting guest bloggers to contribute to your website is a good way to build relationships and encourage reciprocal linking. This relationship can also work the other way. You might also contribute content to prominent websites and blogs that cater to your audience. This will help you reach into new potential customer pools and make connections there.
Utilizing Video Content
Video content is rapidly gaining popularity. Many consumers find it easier to watch a video than read an article. While there’s still a place for written content, including some videos in your marketing strategy may offer the diversification you’re looking for. You can create many different types of videos to help market your brand, such as:
- Product demonstrations.
- Employee portrait videos.
- Behind-the-scenes tours.
- Explainer videos.
- Humorous advertising spots.
- Storytelling video series.
- Customer testimonial videos.
Quality and organization are paramount when you’re creating video content. Today’s consumers have a wealth of options when they’re watching videos. Every minute, 300 hours of video is uploaded to YouTube, and almost 5 billion videos are watched every day. Ample time, planning, and effort are necessary to create competitive content in this arena.
Involving Consumers in Decision-Making
Reach out to your customers and let them assist in your decision-making so you can increase engagement and learn more about your target audience. A prime example of this marketing strategy is the Lay’s “Do Us a Flavor” campaign, in which the company asked customers to suggest new flavors and vote on their favorites. In the first year in 2012, this campaign increased chip sales 8% over three months with the Cheesy Garlic Bread flavor. In 2014, the campaign drew 14.4 million flavor submissions.
If you’re looking for some new ideas to help chart your path forward, this type of interactive marketing strategy could yield fresh ideas while simultaneously strengthening customer relationships.
Engaging Individuals on Social Media
Social media platforms are a powerful resource for connecting with your customers, but you have to stay vigilant to make this marketing strategy successful. Develop a clear, targeted marketing campaign to boost your social media engagement and keep your brand interesting and relevant on these busy platforms.
Request something specific from your followers to encourage them to interact with your brand. Dove did this by asking that fans tag their friends and explain what makes them beautiful. The “Man of Steel” Facebook contest asked followers to send in photos to show off their Superman fandom for the chance to be named Fan of the Week. Offering prizes in relation to these campaigns will drive engagement further.
Developing Infographics and Interactives
Infographics and interactive content help you take your content marketing a step further. An infographic easily condenses a wealth of data and information into an eye-catching design that will connect with viewers who would rather skim content than dive into reading an article.
Adding an interactive angle to your content enables you to offer fun quizzes with personalized results that are designed to form a stronger connection with each viewer. Diversify your content with these types of features.
Creating Automated Email Marketing Campaigns
Automated email marketing helps you stay connected with customers with minimal time and effort on your part. You can set up your campaign once and stay in regular contact with subscribers through automatically generated emails that are triggered by key events. Some key examples of automated emails that you should use include:
- Welcome emails for new subscribers.
- Abandoned cart emails to remind shoppers of the items they selected.
- Repeat customer emails that provide promotions for frequent shoppers.
- Re-engagement emails to check in with customers who have gone dormant.
- Follow-up emails after a purchase that offer tips or other information about the item.
Selecting the right marketing strategies for your business will help you develop a well-rounded campaign that connects effectively with your targeted consumers. Whether you’re interested in developing eye-catching data-driven infographics or increasing the quality of the content on your website, our marketing professionals at CopyPress can help. Contact us today for assistance in developing a powerful marketing campaign that utilizes the best strategies for your niche.