Authority Building: Demystifying Authorship and Authority.
Content Marketing Authority Building: Demystifying Authorship and Authority

This week, I wanted to explore how Google looks at authorship and authority to demystify some of the nuances behind these essential components to building your brand and site as an authority in your niche. This week’s newsletter is a background on the foundation of Google’s interest...

22 Aug 2023

tablet with hand pinching a picture to enlarge with the words disruptive marketing what is it on top
Content Marketing Everything You Need To Know About Disruptive Marketing

When you hear the word “disruptive,” what’s the first thing that comes to mind? Maybe you think of words like “startling” or “intrusive.” Maybe you think of someone cutting you off midsentence in the middle of a conversation. Disruptions may not sound like good things, but in...

5 Jun 2023

Overhead view of city traffic with holographic location icons hovering over; concept for navigational search intent.
Content Marketing Importance of Navigational Search Intent for Content Creation

Search intent is the reason someone looks for information online. There are several types of search intent to target with your content marketing: informational, transactional, navigational, and commercial intent. And all search intents factor into the business plan of acquiring leads and converting them to customers. However,...

2 Jun 2023

Image of magnifying glass over the word "metadata", concept for what is metadata in SEO.
Content Marketing What Is Metadata and How Does It Help With SEO?

You might have heard the definition for metadata is “data about data,” or something similar. But this is a confusing definition that doesn’t help anyone understand how critical metadata is for your business’s SEO strategies. Fortunately, this guide clarifies what metadata is and how it helps your...

30 May 2023

person holding glasses above a sheet of paper with a sales funnel graphic on it. concept for lead generation and search intent in marketing funnel.
Content Marketing How To Target Search Intent in the Marketing Funnel

Search intent is the reason someone conducts a search online. Some reasons for searches are pretty straightforward, like trying to find a specific website or link, or contact information for a business. But what about when the intent isn’t this straightforward? How are you supposed to determine...

26 May 2023

Stock image of person holding a tablet device with the Google home search page opened on-screen. Concept for position zero in featured snippets.
Content Marketing Position Zero: A Look at Featured Snippets

Anybody familiar with auto racing knows that drivers compete for the pole position—spot number one—when qualifying for a race. This position secures their credibility as the best driver for the event. In content marketing, many brands work to get their content into a similar “pole position” in...

25 May 2023

chain links to represent internal links
Content Marketing Everything You Need To Know About Internal Links

If you want your audience to go from one page to another on your website, how do you expect them to get there? The logical answer is usually “through the navigation” or “by a click.” But those two options only work if you have a logical internal...

2 May 2023

compass on a grey background to represent navigational keywords
Content Marketing Navigational Keywords: Finding the Right Location in Search

How do you think your audience finds your content online? For many brands, organic search and social mentions and shares are one of the most popular ways to bring audience members to your site. But those methods are most common with new visitors. What about people who...

28 Apr 2023

pink over-ear headphones with a cort on a vertical split pink and blue background to represent commercial keywords
Content Marketing Commercial Keywords: The Comparisons of Search Intent

What are the chances that a website visitor converts to a paying customer or client? This isn’t a one-size-fits-all answer because many factors affect how your specific website and content appeal to visitors. No matter your brand circumstances, there is a way you can work to increase...

27 Apr 2023

white arrow on teal brick background to represent inbound links
Content Marketing What Are Inbound Links and Should Your Site Have Them?

Search engine optimization (SEO) has many parts that work together to help your site get noticed online. One of the most important, and most confusing, SEO aspects is linking. Google and other search engines don’t release step-by-step guides telling you how to link to get maximum results...

26 Apr 2023

woman with bullhorn speaking at a protest to show voice
Content Marketing What Is Brand Voice? (With Real Brand Examples)

When most people hear the term “branding,” they automatically think of company colors and logos. But branding goes beyond just what you see. It also focuses on what your audience hears or reads in every company communication. Today, we’re looking at what brand voice is and how...

19 Apr 2023

man's hand holding a white carton that says "boxed water is better" to represent how to brand content
Content Marketing How To Brand Content for Your Company in 13 Steps

How often does your brand tell stories? If you use content marketing to attract and engage your audience, you probably use them all the time. An interesting headline may be enough to get your audience to click on a piece of content. And a good story might...

18 Apr 2023

2 of 15

Categories Within Knowledge Base

Recent Articles