Content Marketing
Search intent is the reason someone looks for information online. There are several types of search intent to target with your content marketing: informational, transactional, navigational, and commercial intent. And all search intents factor into the business plan of acquiring leads and converting them to customers. However,...
2 Jun 2023
You might have heard the definition for metadata is “data about data,” or something similar. But this is a confusing definition that doesn’t help anyone understand how critical metadata is for your business’s SEO strategies. Fortunately, this guide clarifies what metadata is and how it helps your...
30 May 2023
Search intent is the reason someone conducts a search online. Some reasons for searches are pretty straightforward, like trying to find a specific website or link, or contact information for a business. But what about when the intent isn’t this straightforward? How are you supposed to determine...
26 May 2023
Anybody familiar with auto racing knows that drivers compete for the pole position—spot number one—when qualifying for a race. This position secures their credibility as the best driver for the event. In content marketing, many brands work to get their content into a similar “pole position” in...
25 May 2023
If you want your audience to go from one page to another on your website, how do you expect them to get there? The logical answer is usually “through the navigation” or “by a click.” But those two options only work if you have a logical internal...
2 May 2023
How do you think your audience finds your content online? For many brands, organic search and social mentions and shares are one of the most popular ways to bring audience members to your site. But those methods are most common with new visitors. What about people who...
28 Apr 2023
What are the chances that a website visitor converts to a paying customer or client? This isn’t a one-size-fits-all answer because many factors affect how your specific website and content appeal to visitors. No matter your brand circumstances, there is a way you can work to increase...
27 Apr 2023
Search engine optimization (SEO) has many parts that work together to help your site get noticed online. One of the most important, and most confusing, SEO aspects is linking. Google and other search engines don’t release step-by-step guides telling you how to link to get maximum results...
26 Apr 2023
When most people hear the term “branding,” they automatically think of company colors and logos. But branding goes beyond just what you see. It also focuses on what your audience hears or reads in every company communication. Today, we’re looking at what brand voice is and how...
19 Apr 2023
How often does your brand tell stories? If you use content marketing to attract and engage your audience, you probably use them all the time. An interesting headline may be enough to get your audience to click on a piece of content. And a good story might...
18 Apr 2023
How often do you link to web pages outside of your domain in your content? If you’re not a frequent outbound link user, you’re missing out on opportunities to provide value to your audience. You’re also missing the chance to increase your domain authority with Google and...
14 Apr 2023
What is the purpose of content marketing? Many business owners may tell you it’s to attract new leads or entice people to purchase from your brand. Both of those things can be true, but they’re not the only reasons to engage in content marketing. Building brand awareness...
13 Apr 2023
