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Content Marketing What Are Outbound Links and How Can You Use Them?

How often do you link to web pages outside of your domain in your content? If you’re not a frequent outbound link user, you’re missing out on opportunities to provide value to your audience. You’re also missing the chance to increase your domain authority with Google and...

14 Apr 2023

square blue block with a lowercase I inside on top of a sign to represent informational keywords
Content Marketing Informational Keywords: What They Are and Why They Matter

What is the purpose of content marketing? Many business owners may tell you it’s to attract new leads or entice people to purchase from your brand. Both of those things can be true, but they’re not the only reasons to engage in content marketing. Building brand awareness...

13 Apr 2023

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Content Marketing Transactional Keywords: The Conversion Side of Search Intent

When looking at your organic and search traffic analytics for your website and content, do you know which searchers are most likely to convert? If you don’t know what keywords to look for, you may be missing out on creating and optimizing content specifically for the audience...

12 Apr 2023

wooden letter C on a white backdrop to represent the 5 C's of marketing.
Content Marketing What Are the 5 C’s of Marketing? (With Analysis Template)

If someone handed you a crystal ball to predict the future of your company, would you look into it? What do you think you’d see? Truthfully, every market and business owner would love to know what the future holds for their brand so that they could better...

11 Apr 2023

Stock image showing a chalkboard background with "Branding" written in the center with arrows pointing to the word. Concept for what is branding in marketing?
Content Marketing What Is Branding in Marketing (And Why Should You Care)?

Discover what branding in marketing is and find out what you need to consider when developing your own branding and identity for your company.

10 Apr 2023

Image of person's hand holding a funnel labeled as a sales funnel with "prospects, leads, sales"; concept for middle of the funnel marketing.
Content Marketing Middle of the Funnel Marketing: Why Your Brand Needs It

Discover what middle of the funnel marketing is and how to use it to reach clients and customers at this stage of the buyer journey.

3 Apr 2023

group of men of different races cheering at an event to represent crowdsource marketing
Content Marketing What Is Crowdsource Marketing (And Should You Use It)?

The more you know about your audience, the better you can communicate with them through your marketing campaigns. When you uncover and understand what your audience really thinks about your products or services, it’s easier to understand how to promote and sell them to the right segments. Crowdsource marketing...

31 Mar 2023

green, white, red, and orange geometric shapes on a wall with a white neon sign that says "this must be the place" to represent brand authority
Content Marketing FAQ: What Is Brand Authority and Why Do You Need It?

All companies want to be seen as experts in their fields. They want to achieve a standard of quality and build trust with their audiences so they can stay in business for years to come. But wanting these characteristics and earning them are two very different things....

28 Mar 2023

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Content Marketing Do Predictive Marketing and Market Research Work Together?

Predictive marketing is a type of marketing strategy you can use to forecast your upcoming campaign success. It uses a variety of company and external data to help you make the most accurate predictions possible. But can market research be part of that data? Today, we’re looking...

3 Mar 2023

wooden coin with an eye and the word yes inside in a white person's palm to represent predictive marketing strategies
Content Marketing Predictive Marketing Strategies To Add to Your Plan

Predictive marketing is a process companies use to make educated guesses about upcoming sales and brand performance. Your marketing team can use many methods and strategies to draw these conclusions. They depend on what data you have and what predictions you want to make. Today, we’re looking...

28 Feb 2023

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Content Marketing Paid vs Organic Traffic: Which Is Your Best Investment?

When you’re starting a new marketing campaign, where should you begin? Should your focus be on paying for quick traffic or should you focus on an organic strategy that pulls in people over time? Today, we’re looking at paid vs organic traffic and discussing the benefits of...

24 Feb 2023

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Content Marketing What Is Paid Traffic and How Can You Attract It?

Wouldn’t launching a marketing campaign and seeing a customer response almost immediately be amazing? You wouldn’t have to wait six months just to find out that your optimizations didn’t work. The company revenue would go up and your brand awareness would increase. These are, after all, the primary...

23 Feb 2023

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