Content Marketing

Personal Blog for Companies: What Is It and What Are Its Benefits?

CopyPress

Published: March 12, 2022

Whether you’re currently performing content marketing strategies or you’re looking to get started, it’s important to consider the different ways you can attract an audience to your business and brand. One great way to do that is by creating a personal blog. Personal blogs can offer a company many benefits, but do you know the best way to start one? Or even how they differ from a company blog? In this article, we discuss:

 

What Is a Personal Blog?

Image via Pexels by Ivan Samkov

Personal blogs are written online posts that follow a blogger’s life. Bloggers share different types of information on a personal blog, including the things they’re passionate about as well as their skills and experiences. Personal blogs generally don’t have a set of rules that the blogger has to follow.

Personal blogs can also help already established companies generate more followers and brand loyalty. That’s especially true when the owner or chief executive officer (CEO) of the company writes the blog and shares their personal history, company values, and expertise in the industry.

Difference Between a Personal Blog and a Lifestyle Blog

Personal blogs and lifestyle blogs are fairly similar, but the major difference between them is that lifestyle blogs follow someone’s way of living or their current lifestyle. It’s in the name. For instance, let’s say someone who makes a living as a freelance graphic designer started a lifestyle blog. Their blog would probably include steps, tips, and tricks for other people to become freelance graphic designers. But if they made a personal blog, it could be about anything, not just their career.

Difference Between a Personal Blog and a Company Blog

There are a couple of major differences between personal blogs and company blogs, including:

Type of Content

Company blogs generally create more useful and informative content for their readers compared to personal blogs. That’s because personal blogs don’t always have a reason for their writing. Sometimes the blogger might use it to talk about their experience in a specific industry or field, while other times it can just be an update on their life. If you develop a company blog, however, you can focus your content on delivering information about your industry while generating interest in your business. That might make your company’s content a little more restrictive, but it also helps the blog become more effective in its marketing intent.

Target Audience

Most often, companies focus their blogs on people who are most likely to purchase their products and services. That’s why company blogs generally create content that fits into their industry or field. For example, let’s say one of your clients is a company that sells garden tools and supplies and they want to create a blog. You may create content for that business that focuses on tips, tutorials, and other information regarding gardens and garden upkeep. That can allow the company to provide helpful information to its target audience while selling its products.

Personal blogs, on the other hand, often have a much broader target audience. Because the focus of the personal blog’s content is more general and open, it’s meant to invite really anyone who’s interested in reading it. Though there’s probably still a target audience that the blogger could identify, it’s not always as important compared to company blogs that rely on their audience to generate more sales and revenue.

Read more: How To Find a Build a Relationship With Your Target Audience

Reason for Creation

Most companies create a blog to help them with their content marketing. These blogs help generate more brand awareness and attract more people to their business and brand.

Some businesses might have a company blog and a personal blog, and use both to create more effective content marketing strategies. Businesses that use this strategy often use the company blog to talk about their industry and have the company owner or CEO talk about their life in the personal blog. Running both blogs on your website can create a lot of additional benefits you might not be able to find when using just one or the other.

Benefits of a Personal Blog for Businesses

Here are some of the main benefits you can receive by using a personal blog with your business:

Drive Traffic to Your Business

Creating a personal blog can send more people to your business’s website for two reasons:

  • Backlinking: If you create a personal blog on a different website or hosting service, you can link to your business and generate traffic from multiple areas of the web. If you decide to create a blog on the same website as your business, your blog articles can still attract people to your site through organic traffic.
  • Audience generation: Your personal blog can help you generate a larger audience who knows about your life, and along with that, your business. This can encourage them to seek out your business and understand more about you as a person.

 

Humanizing Your Brand

Developing a personal blog can help you show customers that your brand has a human face behind it. It provides you with a place to show your audience you’re more than just your business. This helps to build more meaningful connections with your audience, while still promoting your products and services. Albeit, more passively. But you can use a personal blog to talk about how you started your company, developed your values, and determined the ways you included those values in your company’s day-to-day practice. This can help you humanize your brand while encouraging people to learn more about it.

A personal blog can also include posts written by other company leaders, like the general manager, director of strategy, c-suite executives, and managers and leads throughout the organization.

Read more: How To Humanize Your Content

Practice Effective Communication

Blogs, in general, are a great way to practice your communication and marketing techniques. That’s because they allow you to tell stories that engage with audiences and attract them to your business. As you create a personal blog, you can develop key communication skills that can help you in other areas of your business. That includes your other content marketing campaigns, as well as simply talking with clients and customers. You can gain experience in marketing yourself and your brand by sharing succinct and enticing information about your life.

How Personal Blogs Provide Effective Content Marketing

Personal blogs allow businesses to build trust with their readers and develop a loyal audience following. Company blogs can do the same thing, but it’s easier to generate a stronger, loyal audience when you share more personal information with them. That’s why it’s so important for a company’s owner, CEO, or other members of leadership to have a stronger online presence. Whether that includes a social media account or a personal blog. In fact, a HubSpot article mentions that 49% of a company’s reputation stems from how people view its CEO or owner.

When you develop a personal blog that highlights your business and you as the owner, you can create a better reputation for yourself and your company. But that doesn’t mean you should only write a personal blog. Pairing a personal blog with a company one can help you generate even more traffic for your business while humanizing your brand’s image. But trust us, we understand how much work that can take.

Partnering with a content marketing company, like CopyPress, can help you minimize the amount of work you need to perform on your own marketing campaigns. Let us take over the company blog, so you can focus on the personal one. Our team of writing, editing, and quality assurance experts create content that fits within our clients’ brand and engages with their target audience. We’re even able to strategize a content plan for your personal blog too. Schedule a free call with us today to learn our steps to boost your content marketing strategies.

How Do I Create a Personal Blog?

Here are some steps to help you create a personal blog to better promote your business:

Choose the Right CMS

CMS stands for “content management system” and it’s a tool that you use to organize and publish your blog’s content. If you already have a website where you’re hoping to host your blog, it might have a built-in CMS for you to use. However, there are other options you can choose from to create and manage your content. For instance, you have the option of creating a website from scratch and using a third-party CMS system, like the one HubSpot offers.

You can also develop a simple website with a hosting service that’s tailored to blog creation. Those services, like WixWordPress, and Squarespace, allow people to develop their own website and make it as fancy or as minimal as they need. You can then use their CMS to develop, schedule, and publish your blog’s content. Before starting your blog, consider researching different content management systems you can use and which one might best fit your personal blog goals.

Find Your Audience

Though the target audience for a personal blog isn’t as strict as a business blog, it’s still important to understand for who you’re writing your content. Finding your target audience allows you to connect with them more easily and develop written blogs and information you know they’ll enjoy. This can also help you generate a larger following and increase your blog’s awareness.

To start finding your target audience, take a look at your target clients. This is especially helpful if you already have a company blog. Create some content you know your current audience wants to see and invite them to read it. It’s also helpful to look at who your target clients follow on social media. Do a lot of them like an industry expert? What does that expert share about their life? Use these questions as a jumping-off point for your own content and create blogs you know your audience will want to read.

Looking to learn even more about your current company blog and its target audience? CopyPress has a content marketing analysis tool that compares your website’s content with its top three competitors. Request your content analysis today!

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Plan Your Content

Once you know who you’re creating your content for, it’s helpful to plan out exactly what your blog will publish. Planning your content is important because it helps you publish on a consistent basis and shows your audience that you’re active in their community. If you always post at the same time, it can also help you develop a loyal audience following because they know when to check your blog for new information or posts. Some blog hosting websites even allow you to pin different posts to the top of your webpage.

This means you can plan, publish, and pin important pieces of content that you want your audience to read. That might include a post about what your audience can expect to find from your blog or maybe a short history of your experiences and how you built your company. Once you know what you want to create, it’s helpful to develop a schedule. A great way to do that is by using a spreadsheet to determine when you want to post and what the content will be about.

Promote Your Blog

It’s important to promote your blog so you can improve your blog outreach and generate a larger audience. As mentioned in the previous section, if you already have a company blog, you can use it to promote your personal blog and benefit from the audience you’ve already generated. To do this, you can create a post announcing your personal blog’s release or include the information in your company newsletter. You can also add hyperlinks to some of your company blog’s articles to let your audience find them more organically.

You can also promote your blog in other ways, like through search engine optimization (SEO) or social media. SEO is the act of enhancing your content to make it easier to find on search engines. This includes improving the content’s readability, adding metadata to your posts, and generating backlinks for your webpages. Using social media to promote your blog is as easy as posting about it. Tell your social media followers when you have a new blog post and invite them to read it. You may find the most success with LinkedIn, where the majority of business owners, members of leadership, and other executives interact.

Whether you’re hoping to humanize your brand or simply tell your life story, personal blogs are a great way to add to your content marketing campaign. Using this guide, you can better understand the benefits of personal blogging for your business and how you can get started. Looking for more ways you can use written content to attract your target audience? Schedule a free call with CopyPress today to learn how we’re able to help.

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