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Content creation is a key aspect of any marketing strategy. Any marketing team needs to employ content creators to formally execute tactics to reach their digital media goals. Goals can be geared towards interest attracted to content on your company’s website, which can give it more exposure. In this article, we will review what a content creator is, the different types of content creators and how you can become a successful content creator.
Related: How to Make Content Interactive
A content creator is someone who contributes information to a media platform. Today, many pieces of content are created and published on a website, blog, or a separate digital medium. Content produced by a content creator focuses on engaging with a specific target audience and is usually assigned by the company or individual that the content creator works for. Some examples of content creators include local and national media outlets, colleges and universities; companies; usually in the advertising and marketing industry, government; and users.
Let’s take a took at the different types of content creators.
Social media content creators solely create content to be posted on social media channels. There are multiple facets to consider when creating content for a social media campaign such as text, design and the posting of content. This is why social media content companies use micro-content to help delegate tasks based on which social media channel they’re posting on. Also, different target audiences often use different social media channels, so you can be mindful when choosing to create content for a specific platform.
The different types of content that social media content curators produce include:
Web content creators engage in different types of content marketing that can later get repurposed onto their website. Your company can generate more leads and boost the probability of signing clients with influential content that links with their business goals.
Let’s dive into a few elements that a web content creator works on a day-to-day basis:
Your success as a content creator depends on the goals set out by your client. It’s key for you to generate thoughtful ideas for content that will inspire your audience to interact with the business. Follow these tips to assist you in producing new content ideas:
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Here are steps that you can take daily to nurture your growth as a content creator:
You can discover new ideas based on news and trends in your clients’ industry. This requires intensive research on marketing news about brands, potential wins, and controversy that a company encountered from a recent marketing campaign they launched. By understanding news, you can associate your content with events that impacted your clients’ industry.
A cool trick to help stay up-to-date with current news is to use Google Alerts or Feedly to organize all alerts in one place. This saves you time on research, and you can sort it based on the feedback you get from others on the ideal places to search marketing news.
One of the only ways you can improve your content creation skills is by repetition. Daily writing is key for your development in telling high-quality stories, and it serves as a benefit to your clients’ audience. When you do this, do not focus on word count, but hone in on getting down thoughts in your head onto paper to streamline your creative process.
After, look back and see if anything meaningful was noteworthy from what you wrote. If so, then you can formulate your thoughts as to how you can upgrade your storytelling ability.
It is important to understand your target audience. The more information the company provides, the easier it is for you to focus on content that drives sales to their business. A SWOT analysis is a valuable tool for companies to identify their strengths, weaknesses, opportunities, and threats; and it provides a guideline for you to work from.
During your research of the company and its reach on social media, you can begin to determine who uses their product and identify problems they can solve. Audiences that you can write for may vary based on their age, location, and the salary they earn at their current job.
Each brand has its way of interacting with their audience. For example, the age of your clients’ target audience can determine what type of content you’re writing, and for which channel. However, you still need to be thoughtful about the platform you’re writing on. It takes time to create an authentic relationship with your audience. Therefore, producing a specific style for the channels your audience utilizes can build a bridge between the content guidelines of your client and how you tell a story about the expansion of a brand.
Social media is a great place to find content to repurpose, but it’s most valuable to your target audience if you’re speaking about the news that your client is an expert in. For example, breaking news can be a great opportunity for your client to give a thoughtful opinion for your audiences to latch onto. It’s also practical to comment on influencers’ posts to get an industry conversation going.
Lead generation is a large challenge for all marketers, but your content’s success is dependent on how you optimize it. Therefore, make sure to understand which metrics you want to measure and find out what expectations your client has. You’ll have a better chance of magnifying your campaign if you tailor strategies to reach these metrics.
Some important KPIs you can use to calculate marketing success include:
Listen to other content creators and see how they gained their skills and optimized their content. They may be working with a client in a different industry or striving to only generate organic traffic. Regardless, you can start researching influential content creators and discover some tricks that you can learn and apply. An informational interview can help you discover how they started and the common challenges they face.
Demonstrate the importance of the content you’re creating and why it’s valuable information for your audience to possess. Each piece of content should address a need in the market that hasn’t been addressed yet. Observations from your client must leave a lesson for your clients’ audience and potentially lead to them purchasing their product.
Content creators are never satisfied with the status quo. Their internal curiosity about the world leads them to question current content circulated on different channels and motivates them to produce new solutions. Thinking about alternative viewpoints on industry topics shows what reactions the public may have, and how you can tailor content to your client’s advantage. Implementing healthy habits for content ideation has unlimited potential for success.
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