A Guide to Content Syndication [Infographic]

Jill Conway


September 24, 2020 (Updated: May 4, 2023)

What is Content Syndication?

Content syndication is the process of having your published content shared and republished on other websites and publishing platforms. Creating a targeted content syndication campaign can help your site gain traction, gain backlinks over multiple channels, and gain trustworthiness in the eyes of search engines. 

This infographic can help you understand the process of content syndication through link building and walk you through the process of deciding what content URLs you should share with which publisher sites. You’ll learn the process of how to find new publisher websites for syndication as well as tips to create successful link building campaigns. 

Free vs. Paid Syndication Sites

You can republish your content on a variety of different websites. You can choose a free site or opt for a site that charges a fee. Both options have their pros and cons. Choose a publisher with quality site metrics that fits with your strategy and make sure they follow SEO best practices for content syndication.

Content Syndication Benefits

The overall goal of shared content on multiple platforms is that you may reach a new audience that may not have gone to your website otherwise. Thoughtful content syndication can have your content working overtime across multiple sites so it’s important to explore syndication and expand the reach of your pieces. Content syndication is also beneficial to your website’s overall backlink portfolio. 

Not sure what content to share and where you want to share it? Should your campaign strategy be sharing the content on a bigger website, on a similar website to yours, or as a guest post?  Our infographic below will help guide you in setting up your content syndication campaign.

Author Image - Jill Conway
Jill Conway

CopyPress writer

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