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In marketing, copy is any written content that informs, persuades, or entertains your audience. Most copy is the result of copywriting or content writing by a trained team of internal writers or freelancers.
Find out what you need to know about creating a pillar page vs landing page and how they work for your content marketing...Learn more
27 Apr 2022
27 Apr 2022
Find out what you need to know about creating a pillar page vs landing page and how they work for your content marketing strategy.
31 Jan 2023
Whether you’re trying to edit your own work or you’re looking to add to your content team, it’s helpful to understand what copyediting is and how it can benefit your marketing efforts. Copy editors can not only save your company time and resources, but they can also...
13 Jul 2022
Whether you’re just starting your content campaign or you’re looking to continue it, hiring a digital copywriter can make your life a lot easier. Copywriters have the skills and expertise to improve your marketing strategy and help you develop content at a much faster rate. The only...
27 Jun 2022
Do you know who writes your favorite content? You might think your favorite celebrity wrote a memoir, an athlete wrote that tweet, or a politician wrote a touching, actionable speech. But did they? Sure, some of our favorite authors and figures write their own works, but just...
22 Jun 2022