Copy
In marketing, copy is any written content that informs, persuades, or entertains your audience. Most copy is the result of copywriting or content writing by a trained team of internal writers or freelancers.
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Find out what you need to know about creating a pillar page vs landing page and how they work for your content marketing strategy.
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Effective marketing requires a lot of different pieces. Whether you’re trying to find the best advertising space or you’re attempting to perfect your email marketing campaign, there’s a lot that goes into telling people about the products and services you sell. But at the heart of every...
8 Nov 2022
Whether you’re trying to edit your own work or you’re looking to add to your content team, it’s helpful to understand what copyediting is and how it can benefit your marketing efforts. Copy editors can not only save your company time and resources, but they can also...
13 Jul 2022
Whether you’re just starting your content campaign or you’re looking to continue it, hiring a digital copywriter can make your life a lot easier. Copywriters have the skills and expertise to improve your marketing strategy and help you develop content at a much faster rate. The only...
27 Jun 2022