Copy

In marketing, copy is any written content that informs, persuades, or entertains your audience. Most copy is the result of copywriting or content writing by a trained team of internal writers or freelancers.

Overhead view of young UX designer planning out the structure of a website. Wireframing stage of a web design project; concept for designing a pillar page vs landing page for content marketing.
Copy

Pillar Page vs Landing Page: What You Need To Know

Find out what you need to know about creating a pillar page vs landing page and how they work for your content marketing...

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Overhead view of young UX designer planning out the structure of a website. Wireframing stage of a web design project; concept for designing a pillar page vs landing page for content marketing.
Copy Pillar Page vs Landing Page: What You Need To Know

Find out what you need to know about creating a pillar page vs landing page and how they work for your content marketing strategy.

31 Jan 2023

woman sitting on a couch, writing on a piece of paper
Copy Copyediting: How To Include It in Your Content Marketing

Whether you’re trying to edit your own work or you’re looking to add to your content team, it’s helpful to understand what copyediting is and how it can benefit your marketing efforts. Copy editors can not only save your company time and resources, but they can also...

13 Jul 2022

laptop sitting on a table
Copy Digital Copywriters: What They Do and How To Find Them

Whether you’re just starting your content campaign or you’re looking to continue it, hiring a digital copywriter can make your life a lot easier. Copywriters have the skills and expertise to improve your marketing strategy and help you develop content at a much faster rate. The only...

27 Jun 2022

person in ghost costume standing in middle of a yellowed field with the ocean in the background to represent how common is ghostwriting
Copy FAQ: How Common Is Ghostwriting?

Do you know who writes your favorite content? You might think your favorite celebrity wrote a memoir, an athlete wrote that tweet, or a politician wrote a touching, actionable speech. But did they? Sure, some of our favorite authors and figures write their own works, but just...

22 Jun 2022

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