April 16, 2013 (Updated: August 16, 2023)
Blogs are a great way to boost your content marketing strategy and improve your brand awareness. Whether you’re trying to revitalize your old blogging content or you’re deciding if blogs are right for your brand, using statistics for bloggers can help you understand the benefits of engaging in this content strategy. In this guide, we discuss:
Here are 13 of the top statistics for bloggers and content creators:
That equates to just over five million blog posts every day. That means blogs are still an incredibly popular form of content on the internet. It also means that businesses and brands have a lot of competition. It’s important for your blog articles to stand out from others in your industry and field. 1
Since 2014, the number of bloggers on the internet has increased by 4.3 million. Today, there are 31.7 million bloggers writing content for websites and brands. That means there’s no shortage of exceptional bloggers to help you develop your content marketing strategy. 2
Of course, “drives results” is a subjective term. But an important takeaway is that all bloggers have varying goals, and more than half agree their blogs are helping to meet them. Whether they want to increase traffic or improve their sales numbers, 55% of people believe their blogs are creating some results and 22% believe their blogs are creating strong results. 3
Just like the number of bloggers, the length of the average blog post has steadily increased since 2014. In 2014, the average blog post was 808 words. In 2021, the average blog post is now 1416. Though shorter blogs used to be more popular, that trend has now reversed. Currently, 63% of blogs on the internet are between 500 and 1500 words, while only 6% are less than 500. 3
When Orbit Media surveyed bloggers about their marketing results compared to their blog length, 36% said that articles over 3,000 words gave them “strong results”. At the other end of the survey, only 18% said articles between 1,000 and 1,500 words produced the same.
Does this mean every blog you write should be over 3,000 words? Not necessarily. If you’re cramming unnecessary information into your blog article, it can lower its quality and ranking. It’s important to include only the most relevant information in your article, so it’s most helpful to readers. Likewise, if your blog is covering a large topic, it might need more words to talk about it fully. 3
Every month, 409 million people view over 20 billion pages on WordPress sites. One of the most popular features of WordPress is its content management system (CMS). Most often, people use that system to develop blogs and articles to attract visitors to their sites. That means a majority of the pages people view most likely belong to blogs. 4
Blogs are more than just useful tools for spreading information. They also help brands and businesses engage with their audiences. When brands add comment sections to their blogs and articles, people can leave messages that help businesses improve their audience’s satisfaction.
People can use the comments to praise the article or provide feedback on how they think the business could improve it. For opinion blogs, readers can also leave their own opinions to start a discussion that might attract even more readers to the content. 4
Blogs are currently the second most created form of media for content marketing. The first is videos. Because businesses and brands want to use blogs to boost their traffic and revenue, it’s safe to assume blogs are still creating impressive results. 5
SEMRush conducted a study that analyzed job postings in the content marketing industry. Out of those job postings, 17% mentioned blogging as a necessary skill for the role. If other content marketing teams are looking for bloggers, consider finding one for your own brand. Hiring writers is a great way to boost your blog marketing efforts while focusing your own time and energy on other areas of your business.
Looking for expert writers to help you develop high-quality content? Consider teaming up with a content marketing company, like CopyPress. We have a vetted team of writers, editors, and quality assurance specialists who can develop excellent blogs for your marketing campaign. Schedule a free call with us today. 6
Writing a consistent blog is a great way to talk about trending topics in your industry. When you write articles on popular topics, it can help get your content seen by more people. This can improve your brand awareness and set you up as an expert in the industry. 7
Organic content distribution channels help generate traffic without paying for advertisements. The Content Marketing Institute talked with brands to see which channels they’ve used in the past 12 months. Blogs were the second-highest on the list, just below social media. That means content marketing teams still see blogs as a great and inexpensive way to generate traffic to their site and build brand awareness. 7
Readability on your blogs is important. It helps make them more engaging, which can keep people on your web pages for longer and improve your bounce rate. This helps Google see that your content is high quality, which can convince the search engine to show your website to more people, increasing its traffic and rankings. A great way to increase readability is to add lists to your articles. Whether you make the lists using headings or bullet points, creating them breaks up large chunks of text, making the article more enjoyable to read. 8
Compared to other forms of articles, such as how-to and definitive types, list articles generate the most amount of traffic. That’s not surprising considering the last statistic which had articles generating more traffic by placing more lists throughout their text. Lists are a great way to organize information, while simultaneously attracting people to your content. That’s because they’re easy for your audience to read and absorb. You can also compete better with other companies by attempting to make your lists of content longer than theirs.
Blogs are a great way to improve your content marketing strategy and develop stronger brand awareness. If your brand is looking to see how blogs can affect your marketing campaign, use these statistics for bloggers and tips to help you make an informative decision and get the most out of your blogging efforts. 8
Even though other types of content, like video and podcasts, are becoming more popular, blogging is still relevant. Content marketers and creators have flooded the internet with blogs, which means there’s more competition for organic traffic. But blogs are still a cornerstone of a good content marketing strategy. Following tips and staying familiar with recent blogging statistics can help you use this marketing channel to your advantage. Creating evergreen content that provides value to your audience for years is also a great way to keep your blog relevant, even as more content hits the web.
Blog posts can help businesses improve their marketing efforts. Here are some of the benefits that a blog can have for your business:
Producing consistent blog articles can help you develop a library of content. If that content delivers engaging or entertaining information, it can help attract audiences to your articles and website. Besides this, you have a better opportunity to convert readers into customers using personalized content in your blog posts. As you build up your blog, monitor the SEO metrics that show you how audiences are engaging with your content. This information is critical for understanding how your blog wins organic search traffic.
Blogs are a great way to advertise your products and services. They allow you to highlight the major benefits your products can give to consumers. One way to do that is by telling a story. Using blogs, you can connect with your audience and show an understanding of their problems or challenges. In the blog posts, talk about those challenges and then showcase how your products or services can help.
It’s especially helpful to use blogs in your advertising if they already have an established audience. If many people already read the articles you post, it might help to slip in a few blogs on new product releases or promotions your company is currently offering. You know those ads can reach a wide audience and hopefully entice people to make a purchase.
Writing blogs about topics in your industry can help position your business as an expert in the field. For example, if you run a publishing company, you could write a blog on “Tips for Self Publishing” or “How To Write a Query Letter.” These blog topics cover material that applies to your industry for which writers, and other industry members, might search. If your brand is facing a lot of competition for keywords, like the ones in the above example, it’s helpful to include additional information or opinions in your blogs to stand out from your competitors.
To do this, run an analysis to learn more about your brand’s current performance and how it stacks up against the competition. You’ll find several free tools to do this, including the CopyPress content analysis tool.
When businesses add blogs to their website, they often include the names of the blog writers. Some brands even add a section to their blogs that showcase the writer’s picture and a small blurb about their experience. These features help humanize brands and add a face to the company. That can encourage readers to interact with the brand and engage with the blog posts through comments or ratings.
Listed below are the sources we used to gather our blogging statistics:
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