March 22, 2022 (Updated: May 4, 2023)
Companies create blogs and other types of content marketing to provide value to their customers. But for businesses that don’t sell their own products or ongoing services, figuring out what provides value to that audience can be difficult. For real estate blog content, you have multiple options of topics and niches for piece development that relates to your target audience. Today, we’re discussing those options and other information, like:
Buying real estate, whether it’s a home to live in or an investment property, is a big decision. There are many realtor companies and real estate agents in every town. If people don’t already know someone to help them buy, sell, or rent property, they may go online to find the right partner for the job. Having a real estate blog with valuable information helps you and your agency get noticed on the internet. The more valuable information you provide, the more you can build trust with leads and clients.
Local real estate bog ideas give people an idea of the background and functioning of the city or town to which they’re moving. Some local topics to cover on your blog include:
Talk with people in the city council about what makes their town a good place to live. You may ask them to share their favorite local businesses, like stores and restaurants. Consider doing introduction-style interviews or video spotlights for people to see who runs the government and makes the laws in their new towns. You may also consider doing this with other influential personalities, like first responders, school personnel, or business owners.
If you work with clients in a larger region, such as multiple cities or counties, consider comparing market values and costs of living among them. This could help people choose exactly where they want to purchase real estate in your coverage area. For example, if you sell homes in multiple counties, discuss things like the difference in property taxes or how location can affect home value.
If you work in an area with historic homes or a colorful past, use that as a source of information. Consider sharing historic home spotlights where you provide background information on the properties. This can be especially helpful if any of them are currently for sale. You can also talk about the discovery of the town, and if it has any special connections to American or world history.
These types of blog posts show people what there is to do or what services they can find when they move to a new area. Some amenity content ideas include:
Share information about events happening in the local communities where you sell property. These could include anything from street fairs, parades, food festivals, and art shows. If an event is unique to the community, it’s worth discussing. Consider creating a roundup of events based on the month or season. You could also group events by age range or interest area.
Create a blog series that highlights one local business in each post. This can include restaurants, retail stores, and service providers like dentists or dry cleaners. These pieces can help people get to know the other residents in their new communities and give suggestions on where to go to get what they need once they’ve moved.
Provide your audience with a list of recreation locations where they can spend their free time. These places include anywhere you can stay active, gather, or take part in arts and culture. Examples may include places like:
Consider creating a Google Map with links and photos to include in your post to make it easier for people to find these locations.
Homebuyers and renters with pets may wonder where they can find the right accommodations for their animals. Consider sharing a list of all pet-friendly rental properties in your area. You may also compile a list of pet-related destinations, like:
If there are freelance dog walkers or pet sitters in your area, you may also share information about those services with your audience.
Families moving to new towns may wonder what there is for their children to do in a new location. This may include information about school districts and daycare centers. But it can also discuss spaces for entertainment, like playgrounds, libraries, toy and clothing stores, or special events. You can also share information about babysitters or in-home childcare in the area.
Some members of your audience may want to learn about getaways near their new homes. You can discuss day trip destinations in the area, within an hour or two drive or trip from the towns you serve. Day trip or mini-vacation destinations may include places like:
You can discuss the draw of each location and share the best transportation or routes to get to each one. Consider grouping destinations by topic of interest, time of year, or travel distance.
Transportation is also a hot topic for people moving to a new location. Consider discussing bus routes, train access, highway development, rideshare options, and anything else relating to public transportation in your buying and selling area. You can also discuss information for those who drive or bike to their destinations, such as bike lane access, mechanic services, auto parts stores, or car dealerships in the area.
Audience-focused topics cover information that directly affects homebuyers, sellers, and renters, and the processes of acquiring and offloading property. Some audience-focused ideas include:
If you work with both sale and rental clients, consider discussing the benefits of renting vs. buying property. Discuss the pros and cons of each option and criteria for helping clients choose which option is right for them. This topic can be extremely valuable to help people through the decision-making process and establish you as a trusted resource in your industry.
People moving to a new state or country may benefit from content about relocation assistance in their new area. For example, you can discuss the cost of living in your area to the national average. Consider explaining the moving process, and costs and expenses related to moving with a company compared to moving on your own.
Create blog posts that cover the same real estate topics from the perspective of the buyer and the seller. For example, you may show how the closing process differs for each party. You can also cover topics strictly from one perspective, such as how to list a home or things to look for when doing a property walkthrough. If you deal with rental properties, you can cover topics from the perspective of a landlord and a tenant.
Ask your sellers to write stories about the properties they’ve put on the market. Get them to talk about why they moved to that property in the first place. You can also ask them to share updates they’ve made to the property and special memories from their time there. This content can help humanize the real estate industry and give buyers a chance to picture what it might be like to live in those homes. Consider asking the sellers for personal photos or videos of the property to accompany the blog post.
Brainstorm or collect the most common questions you receive from buyers and sellers and answer them in a blog post. They could cover any topic about homebuying or selling, or even have to do specifically with the real estate marketing in your towns or counties. If people ask you questions in person at open houses or walkthroughs, people on the internet likely have the same ones. You can become a resource for them both online and in-person.
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These pieces cover industry news and topics that may interest your audience, which can include buyers, sellers, renters, investors, and other realtors. Some real estate industry blog content ideas are:
Like other industries, what’s trending in real estate can change quickly. Blogs are a good place to cover trends and fleeting topics because they’re short and get updated frequently. Trends to cover may include anything popular in the industry at the moment, from house styes, popular fixtures and appliances, or fluctuation in home prices.
Collect a grouping of properties on the market to share a guide for your homebuyers. How you group the properties may depend on availability, demand, and audience interest. Consider lists with topics like:
Keep your lists short, with five to 10 properties each so you can describe each one in more detail. This may entice people to contact you for more information about the listings.
You may have heard the saying, “don’t believe everything you hear.” The truth, though, is many people believe things they hear without doing a proper fact check on the information. You can help debunk real estate myths by sharing common misconceptions about the industry and giving your professional opinion about why they’re untrue. Share personal stories, testimonials from previous clients, numerical data, and reputable sources to back your claims.
Curate a list of the best apps or websites for buyers, sellers, and renters. These can include everything from apps that help you find home repair companies or online calculators to help you figure out the estimated market value of your home. It’s helpful to recommend apps and websites that you use or know are trustworthy. This can help improve your credibility and build trust with your audience.
Explain the monetary consideration for dealing in real estate. You can cover both basic and complex topics like down payments, mortgages, closing costs, insurance, and taxes. Give definitions of these terms and talk about the specifics of them for buying and selling in your location.
Company-specific blog ideas cover information about you as a realtor or your real estate firm. This content includes:
Ask past clients to tell you about their experiences buying or selling with you or your agency. You can collect this information in person, through email, or by adding a submission form to your website or blog. Testimonials work like word-of-mouth advertising or peer recommendations. They show that people who aren’t you, or who don’t receive a paycheck from your company, have nice things to say about your organization.
Share how your real estate company got its start. This can work for both independent agencies or chain locations for larger name brands. Talk about your company or branch’s founding, team values, and mission statement. This information can help build trust with your audience if they learn how you got to where you are and why you do what you do.
Share profiles of each realtor at your firm. This can help your audience get to know your team better and choose who might be the right partner for their buying or selling venture. Ask your team members to share information like:
Product and maintenance topics can help your audience learn about home repairs, interior decorating, or any projects they may want to complete in their homes before or after buying and selling property. Content ideas include:
Share a list of service professionals and organizations in your selling locations. These may include plumbers, heating and cooling technicians, contractors, tree services, or landscaping companies. These services and others are ones people may use to prepare their homes for selling or to make updates and improvements after purchasing a new property. Similar to local and amenities blog topics, this type of content can help your audience learn more about what it’s like to live in a certain area before moving.
Decorating a home can be just as important to homebuyers as working on the structural elements of a property. Consider sharing decorating trends and tips for various rooms in the house. You may even consider working with an interior designer or a home stager to guest blog and share their insights about home decor.
Use these tips to help you make the most out of your real estate blog:
Finding the right keywords can help you create the most valuable content for your audience. Keywords help guide your topic but also influence your search engine rankings. It’s important to pick a target keyword before you write rather than creating a piece and then hoping people find it for certain searches. Keyword research tools can help you find the right ones. Look for keywords with high search volume and low competition for best results.
For even more information about prime blog topics, request your free content analysis report from CopyPress. The report tells how your content compares to your top three competitors. It also shows you gaps in your marketing strategy and suggests keywords for topics on which you can rank in search to meet your audience’s needs.
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Guest blogging is where you write a post for someone else’s blog or they write a post for yours. On real estate blogs, you can engage with this strategy either way, or even both. As the guest blogger, you can access a partner’s audience while getting the hosting site’s stamp of approval on your services at the same time. As the host blog, you can provide your audience with a wealth of new resources from other industry experts, like contractors or interior designers. Guest posting is also a good way to earn backlinks for your blog.
Use these ideas to create new content for your real estate blogs. You can also use them to brainstorm other ideas that provide value to your audience as they engage in their buying, selling, and renting journeys. If you’re looking for help to start or sustain your blog content, turn to CopyPress. Our team of experts provides high-quality content writing services to meet your needs and attract and inspire your target audience.
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