Do you envision beautiful infographics and visuals in your head, but struggle to create them once you sit in front of a computer? Do you need to create visuals in a matter of minutes, not hours? Do you need to share your content on multiple platforms and social channels, but lack the time and ability to learn Photoshop? Don’t worry, the internet has you covered with plenty of infographic tools.
Infographic use has exploded over the past few years, with more brands than ever sharing graphics across the web. You don’t have to be a design genius to tap into visual content. Check out these 20 top infographic tools to figure out which ones are right for your skill level, pricing, and brand goals.
Image via Flickr by Brett Jordan
Visme brands itself as “the only design tool you will ever need,” and it comes pretty close. It has hundreds of templates to use and millions of icons to choose from. Users can easily add and edit their content, making the creation process simple, and then share it online with just a few clicks. More than 900,000 marketers in 100 countries use this tool. The best part is that it’s free. Even if you choose the paid version, you will likely only pay $20 per month to create unlimited projects. You can compare this tool to others on the list to see how they stack up against each other.
Canva is one of the most well-known infographic tools on the web. Its image bank and filters make it easy for social media managers to create graphics quickly, but it’s also a valuable infographic creation tool. To get an idea for its size, Canva has more than 10 million users who have created more than 100 million designs. This tool is also free to use (with paid upgrades) and has a quick tutorial process so you can start designing immediately. If you only want to use one infographic tool to create your visuals (or at least only pay for one), then this is your best option.
Easel.ly is a smaller program than the first two, with its user base having created more than six million infographics to date. Users can access templates for free but pay to access the 512 premium templates on the website. If you start with this tool, you can always stick to the free option and then upgrade if there’s a paid template you absolutely need. This tool is basic, making it a good choice for beginners, but you might want to move onto something more advanced as your content strategy expands.
Piktochart gives marketers the opportunity to design multiple elements on one website. It allows you to not only design infographics but also create presentations and print materials using the same tools. This makes Piktochart a favorite option among in-house marketers and self-employed professionals who need to handle multiple marketing elements at once. You can create a digital infographic and then transfer the data into a flyer to use at networking events. The more than 11 million Piktochart users have created 24 million visuals through 750 templates. Pricing ranges from $13 dollars to $83 per month, with discounts for nonprofits and educators.
Infogr.am is like Piktochart in that it serves more purposes than simple infographic creation. Users can create charts, maps, and other graphics within minutes. Whether you want to share a pie chart in an infographic or highlight trends in a line graph for a presentation, Infogr.am can help. Infogr.am’s best feature is its varied packages. You can choose from more than five levels ranging from basic to enterprise. The basic package is free, but the more expensive packages run up to $149 per month. The expensive packages have more map types, allow for more projects, and give users more icons to choose from.
Venngage offers more than 100 infographic templates and hundreds of customization options. It is another giant in the infographic design world and a favorite among major online publishers. More than 21,000 businesses already use this tool, including HubSpot and Airbnb. One of this tool’s strengths is its flexibility: You don’t have to be a designer to use it. With just a few clicks, you can create an infographic or develop social content, reports, posters, and other promotions. Students can use the program for free, with basic packages starting at $20 per month. There are also discounts for educators and nonprofits.
The Infographic Maker by BeFunky is the main tool designers are likely to use on this site; however, photo-editing, collage-making, and graphic design tools are also available to improve your graphics and boost your content. This is a great content marketing tool for bloggers who need to create engaging content with infographics and other visuals. This is also an incredibly affordable choice. BeFunky is free, though users can upgrade for less than $3 per month.
The main feature Snappa boasts is speed. Even if you aren’t a graphic designer, you can use this tool to create beautiful graphics within five minutes. This tool is for people who don’t have time to learn Photoshop but need stunning visuals to appeal to their audiences. Snappa also allows users to quickly repurpose their graphics, so you can create visuals for your blog and social media without starting new projects. Users can access a library of 50,000 images for free or pay $10 to $20 per month to access unlimited downloads with font uploads and Buffer integration.
Adioma is a small infographic tool that has an audience of 13,400 users. Templates are easy to switch, so you can see how your data looks in various ways, and the one-click color schemes and collection of universal symbols make it easy to draft something you like. Admittedly, one of Adioma’s drawbacks is its price. Access to these tools starts at $29 per month and expands to $300 for businesses. This allows you to create dozens of infographics with one-click publishing and bulk upload features. The simple interface also helps users focus on the content without getting distracted by the visual options.
With PicMonkey, you can upload your own images and add them to your infographic template. If you created a graph or chart that you love but want to use a different template, then PicMonkey is a great option. You can also use the site’s integrated storage to publish infographics and re-edit them later. PicMonkey also has tools such as eye color changer, face editor, and teeth whitening to improve your images. These additional features make PicMonkey worth the investment if you only want one tool for your entire content strategy. After a seven-day free trial, you can get access to all PicMonkey’s features for as low as $6 to $9 a month.
Ceros brands itself as more than just a design platform. While it offers design tools you can use to create stunning visuals, other features add value to investing in this option. Ceros provides educational videos and tutorials to make the most of the system, inspiration boards to drive your vision, and in-house resources through which professional designers can consult with you on ideas. Ceros provides a lot of support, which is why many marketers prefer it. Contact their team for pricing.
We are big fans of animated video and interactive infographics at CopyPress, which is why we love tools like Animaker. Instead of creating a static infographic, you can create short, animated videos that explain your message and entertain your target audiences. Animaker uses the same drag-and-drop technology as other graphic design tools. It’s possible to animate charts and graphs for a greater impact. You can follow a similar process to create an animated video using one of the site’s 720 templates. If you want to stand out, go for video content.
Visualize.me isn’t one of the traditional infographic tools like the others on this list. It creates graphics specifically for resumes. You can create a graphic with timelines of where you worked, show the impact you made within various organizations, and sell potential recruiters on your best qualities. It’s a useful tool if you’re on the job hunt or simply want to practice infographic creation, but don’t expect it to be your go-to for all things visual.
Like Visualize.me, Google Charts isn’t a tool dedicated solely to infographic creation. However, that doesn’t mean it isn’t a valuable part of the design experience. Designers and content marketers can test charts to see how they look before uploading the data into another infographic tool. Plus, the easy-to-use interface helps people create graphics for presentations and internal documents. This is a good (free) tool to bookmark for future use.
Like Google Charts, iCharts is an analytics-based platform that helps business professionals visualize their data. As a content marketer, you can use this tool to analyze first-hand data (such as survey data for an infographic or a whitepaper) and manipulate it or filter out factors to get relevant information. iCharts has multiple solutions, so make sure you find one relevant to marketing information and analytics.
ChartsBin is a free tool for creating interactive and static maps to embed on your website or blog or export as images. You can create maps on a global level or use the data to present bar charts and line graphs. This tool is highly customizable, and you can create unique keys that tell people how to read your map. Instead of trying to design a custom map manually in Photoshop, use this tool to share data on a global level.
Creately is a diagram creation tool. You can use it internally to collaborate on a project or externally to create visuals that explain complex ideas. Many content marketers use Creately to lay out their infographics and then use other tools on this list to develop a finished product.
Creately is free to use at first, but most people choose to upgrade to paid versions, which start at $5 per month. This gives users access to unlimited diagrams and real-time collaboration. Teams of 25 users can pay $75 per month for complete access to all of Creately’s services.
Like Creately, Gliffy is a tool for creating diagrams and flowcharts. Graphic designers can use it to develop wireframes and visualize their goals and ideas for the content they work with. If you are new to the infographic creation process, you can use this tool to plan your graphics and develop a strategy for promotion. Once you start creating graphics that are repurposed for social media, email, and blog content, you will be glad you have your thoughts organized and laid out clearly.
Blugraphic is your go-to tool for developing logos, packaging, and other visuals related to your brand. You can also assemble color palettes and fonts for your team to use with these other infographic tools. This tool’s goal is to collect resources to help graphic designers create mock-ups and other visuals without investing a lot of effort. Play around with it if you cover branding within your marketing efforts.
This is another hyper-niche free tool you can use to develop your infographic content. While it isn’t a stand-alone infographic creator, you can use it to enhance your other visuals. Upload text into Wordle, and it will generate a word cloud based on that information. You can customize Wordle’s colors and design to match your brand and infographic goals. You can save Wordle word clouds on your desktop and upload the images to your infographics or use them for social media and email promotions.
If you still don’t think you can handle infographic creation, consider handing off the work to the professionals. We hire top designers to create infographics for our clients and work closely with you to determine your exact needs. Whatever is on your mind, we can put it into a graphic. Contact CopyPress today and ask about our interactive infographics as well as our static designs.