May 21, 2018 (Updated: May 4, 2023)
How often does your brand use infographics on social media? We don’t mean using GIFs or memes in your stories, but including true data-driven, storytelling infographics on your feed. For most brands, you’re probably not using these visuals as often as you could, or getting as much attention and reach to the profiles that you could if you did. Today, we’re discussing how to take this content from websites and eBooks and add infographics for social media to your strategy with tips like:
Sharing and explaining complex topics and data is difficult. Especially if you’re sharing that information with an audience that may not really care about numbers and spreadsheets. For most B2B companies, the selling points for all their products and services rely on data, facts, and statistics. But for B2B brands trying to make their presence known on social media, sharing that data in the comments of a stock photo won’t be enough to capture their audience’s attention. Enter infographics.
Using one-frame infographics to show a data set, chart, or graph could be just the right visual to capture B2B attention on social media. Try this tactic on channels like LinkedIn, Facebook, Instagram, or Twitter. Use hashtags to get your audience talking about the data. You may even see an increase in engagement and social shares with the right visuals.
Who said you have to use a full infographic on social media to make it effective? Here’s a CopyPress pro tip: Long-form infographics rarely look good on social media, especially not on grid-based platforms like Instagram. Between margins and resizing so that the print is barely readable, your audience will be more likely to pass on those types of infographics rather than pulling out their magnifying glasses to view the information. But that doesn’t mean you have to give up on infographics for social media altogether.
Instead, take a snapshot of your infographic to share on social media. Then link back to the full graphic, in all its long-form glory on your website or blog. Not only are snapshots great for sharing across social networks, but they also act as teasers for more of your great content. By putting a link to the full infographic in your post or bio, you’re encouraging more conversions with your social content and more visits to your content hubs. Not sure what an infographic snapshot looks like? Here’s a sample from our History of Infographics visual:
One reason companies fail at content marketing is that they don’t use their resources wisely. According to Visme, 43% of content marketers say that producing consistent, quality visual content is the most challenging aspect of their jobs. Beyond that, 44% of content marketers rank the difficulty of creating infographics at a seven or higher on a scale of one to 10. That’s because these designers are missing the art of creating evergreen infographics.
Evergreen topics are those that stay relevant and useful over a long period. In terms of infographics, we’d go as far as saying evergreen topics are ones you can use again and again throughout different content campaigns. Instead of using a sizeable chunk of your content marketing budget to create one-off infographics for social media, create ones you can use over and over.
Are there certain holidays or seasons where you run promotions every year? Are there data sets or FAQ lists you could share on multiple platforms? Invest your time and money into these projects and use the infographics for social media and other content beyond the feed.
Scoping out the social media scene may tell you what kinds of infographics your audience wants to see on any topic or platform. Check out the hashtags for your industry and content topic, then add the word “infographic” to the end. This type of search shows you what other infographics already exist on each channel for your topics. Use this information to influence your design decisions.
Look at both the information and the designs themselves. What are your competitors and other industry experts sharing? What kind of reach are these posts getting? Could your team do better? Find the right balance between the current infographic social media trends and how you can make your visuals stand out from the crowd.
There’s a reason so many different social media platforms exist: they all offer something different. Think about yourself as a social media user. You don’t go to LinkedIn, Instagram, and TikTok to get all the same information. Your audience does the same. They don’t want to see the exact same infographic on all of your social profiles. And you wouldn’t want to share the same ones on every platform either. That’s boring.
Switch up how and where you share infographics on your different social media channels. You may cover the same topic on every platform, but not in the same way. For example, you might share your full infographic on Pinterest, and then share snapshots from different sections on LinkedIn, Twitter, Facebook, and Instagram. Then you can link all of those posts back to your main website where the infographic lives full time.
This allows you to better follow sizing and style recommendations for each platform and still link back to the main topic. The more interconnected your content is, the better chance you have of reaching your audience wherever they spend time. That means more conversions, more sales, and even better SEO opportunities.
CopyPress clients don’t have to worry about where they’ll get infographics for social media or any content projects. When you work with us for your content writing or strategy needs, you have automatic access to our graphics creation services. Get a custom infographic to go with any of your content campaigns, and use snapshots to promote the content on all your social feeds. Not a CopyPress client yet? Fill out our contact form to share more information about your campaign needs or book a one-on-one strategy call to get started with your next great content project.
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