Your Guide to the Best Programs To Make Infographics

Jill Conway

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March 16, 2018 (Updated: January 22, 2024)

Best programs to make infographics

Whoever coined the phrase “a picture is worth a thousand words” understood how humans process information. Images, graphics, and colors naturally attract our interest, while massive texts with raw data crunched in rows and columns tend to make our eyes roll. We prefer eye candy to condensed text, and graphics of any kind are 100 times more likely to be read by viewers — which translates to a major traffic boost for your website and social media pages. When you leverage visual elements in an infographic, though, you can share complex information in bite-sized, engaging pieces. To help you get started with these visual assets, here are some of the best programs to make infographics.

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Top Infographic Design Progams

If you are a DIY type, you’ll be happy to know that there are many programs available online to make your own infographics.  Deciding which is the best program to make infographics depends on your content needs and budget. Most infographic programs offer free and various levels of paid subscriptions depending on the complexity of the templates and options, the number of collaborators, and the number of projects saved.

Try using the free versions of several programs to get your feet wet, find the one with the depth you need, and dive right in. Some programs are a great fit for users with some design software experience, while others invite the absolute beginner into an easy-to-use interface. The following programs and apps each offer great ways to take your data and concepts and turn them into a visual feast for your eyes.

Venngage

Venngage offers great advice on how to get started with your infographic, how to decide which type of infographic best conveys your concepts and ideas, and how to design and create the infographic. Choose which approach best illustrates your ideas.  Do you need a data-driven approach or a problem-question approach?  Once you’ve decided on the approach, decide which type of infographic best represents your data. There are 10 basic types of infographics, including process, timeline, chronological, compare and contrast, and plus several more.

Venngage makes it easy for a team of one or many to access premium features. Start with a free account with basics like six image uploads at a time, five designs, and public sharing. Upgrade to premium or business accounts and access tons more features, plus, the enterprise option is available for additional robust tools and resources.

Related reading: Best Types of Infographics for Marketing and Informing Your Audience

Infogram

Infogram provides a robust online tool for creating any type of infographic you desire, as well as reports, charts, maps, and more. Register for a basic (free) account and immediately access the core tools needed to design your infographic.  There are three basic templates in the free version and hundreds more when you upgrade to the Pro, Business, Team, or Enterprise tiers. The platform features an easy-to-use interface for adding graphics, text, charts, and your own vectors. Editing templates is as easy as double-clicking on a page element and customizing it any way you choose.

Piktochart

Sign up for a free account at Piktochart and immediately dive into the design world. You can also upgrade to Pro, Business, or Enterprise subscriptions, depending on your needs. Piktochart is a full-featured program for making infographics, presentations, reports, flyers, and posters. Choose from hundreds of professional templates in the premium version, or just dabble in design with the free templates.

One of the handy features of Piktochart is the ability to change the design scheme colors with one click. Instantly transform all elements of your infographic template to match your brand or campaign. Rather than changing the colors of the background, fonts, graphics, and titles one at a time, Piktochart provides a quick way to try out various color schemes to match your needs.

Easelly

Easelly offers several tiers: student ($2 per month), individual ($4 per month), and business ($5 per month). The platform offers a large number of free and premium templates to use, modify, and share publicly. The templates are easy to customize using your own data. Double-click on any section of a template to change its contents, colors, and objects. Double-click on a block of text to replace the placeholder text. Double-click an object, image, or graphic to delete or replace it.  Click the objects button in the toolbar for a list of icons. Your selection will appear in the toolbar. Drag and drop one into the template, resize it, and move it around.

Canva

Visit Canva for the widest assortment of free templates, elements, and tools to make your graphic data dreams come true. After registering for a free account, you can immediately begin designing your infographic. The free templates, photos, icons, and images are clearly marked, but if you find an image in the premium library that you simply cannot live without, the price is only $1 to use it. For nearly unlimited templates, graphics, and storage options, upgrade to a premium account with a free 30-day trial.

The best part about Canva lies in the amazing array of project types from which to choose. In addition to infographics, you can create marketing materials, e-books, posters, flyers, logos, and much more. You can even design your own headers, banners, and ads for Facebook, Twitter, and other social media channels — finally, an end to that maddening feeling of having your prized photo chopped up and spit out by Facebook. The Canva project templates are ideally sized for every major social media channel.

The Canva user interface should feel very familiar to those with some experience in design software. Choose from a vast library of templates by clicking “layouts.” Once you add elements to the template you have chosen, it helps to have an understanding of working with layers. You don’t have to be an expert to use Canva, and you can always grab a tutorial lifeline if you wade in too deep.

Get the guide: How To Create Effective Titles and Headlines

Visme

According to Visme, people remember 80% of what they see and only 20% of what they read. This makes a very compelling reason to drag your data out of obscurity and drop it into Visme’s infographic limelight. Free accounts provide several categories of graphic design possibilities, including infographics, presentations, reports and eBooks, printables, and more. Visme gives you more than just the tools to create. You can also grab a free eBook on how to create the best infographics possible.

The Visme infographic eBook is packed with valuable information on not only how to create a visually compelling infographic but also how to choose the best possible data to make it all flow together. The guide does caution users that creating an effective infographic is not just about dumping data into a graphics program. There’s already a dearth of bad infographics clogging up the web that highlight the clear and present danger of what can go wrong during the process.

Adioma

Adioma takes the dragging and dropping completely out of the equation with their adaptive AI infographic designer. The adaptive infographic templates build themselves out of the data you enter. Paste a little or large amount of data into the text field, and Adioma builds an infographic to graphically represent it. Adioma also generates icons out of keywords in your data. Further customize your infographic by adding your own content as needed or change color schemes with one click.

Creately

If you need a versatile graphics program with thousands of templates, maps, charts, and objects, check out Creately. It offers several ways to realize your data dreams. In addition to the cloud, you can access a desktop version for offline designing. What separates Creately from the rest is the ability to add collaborators to any project. Organize your data, plan your design using templates, or build your infographic from scratch using a vast array of objects. Share your infographic with collaborators, make notes, and leave comments.

Creately offers personal, business, and enterprise account options, and accessibility will differ depending on the tier you choose. However, if you need a place to build data visualizations, ideate infographic design, and collaborate with your team while you do it, the program could be a good option.

Comparing the Options

Whatever the program you choose, there are going to be several things to look for that will help you narrow it down to the most beneficial platform for your business. Depending on the projects you’re planning and what your goals are for creating infographics for content marketing, think about several factors before committing to one application:

  • How many infographics do you plan to make? If you’re looking for a one- or two-off project, consider a platform that offers a free account or trial with plenty of templates and visual elements to work with.
  • Are you working alone or with a team? If you’ve got a team you plan to share designs and projects with, consider programs that allow for online accessibility and collaborative features.
  • What is the context of your infographic? More in-depth stats and data figures could benefit from programs that allow for charts and graphs, while more text-focused designs could benefit from more visually and font-oriented tools.
  • How much do you want to spend? Think about your budget if you’re ready to upgrade beyond free and basic versions of an application.

Final Thoughts

Overall, infographic design can be as simple or as complex as the information you’re including. While it’s always a good idea to test a few different options before committing, you might find that having two dedicated design platforms is most effective for supporting content campaigns. With the right tools and resources, though, you’ll have what you need to create eye-catching infographics that engage your target audience.

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Jill Conway

CopyPress writer

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