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Infographics are great visual tools that show and explain data through different types of visually appealing designs. You need to start somewhere to create a beautiful graphic that shows all the data you worked so hard to get. Data such as numbers and facts are commonly used to interpret more in-depth information for infographics. Gathering the data is the other side of infographics that your audience doesn’t know about. How do you get started locating data for your infographic in the first place? We’ll take a look at where to get data for infographics today.
Do Your Research
Image via Flickr by U.S. Department of Agriculture
Before you get started, you want to determine what kind of data you will be using for your infographics. Are you providing data about past events? Are you writing an article about the best colleges to attend? You want to get your information from the right places.
So, where do you find the data to include in your infographic? There are many places, online and offline, where you can look for data resources. There are many free and paid resources to gather data. It really counts on what kind of data you are looking for.
Where to Get Data for Infographics
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What type of data do you need? There are all kinds of data freely available in all sectors you’re looking for. If you know what kind of data you need, it will be easier to find it and search for it in the right places. The short answer is, if you look hard enough, or pay someone enough, you can find data on just about any topic.
Use Company Data
If your company has been around for a long enough time, it’s probably the best place to start looking for data. This only applies if your goal is to create an infographic for your business to draw in more clients. The information for your own business should be unique and authentic, which your audience will appreciate since it’s coming from within. Since the data has already been seen, get creative and find new ways to present it to your audience with eye-catching graphics and colors.
Using data from within will also help you look more solid as a company. Better yet, recycling data from your company and presenting it in different ways is a free way to use data. Your audience and potential customers will take you seriously as an established business that knows their stuff. As you can see, there are many benefits to using your own data, when applicable.
Public Data Resources
Examine data centers at university and government agencies. Much of their information is accessible to the public. If needed, tax records can be a great resource. Visit or call the township assessor’s office to get the data you need for your infographics. If you need to look at historical records, check out the county historical society or university library for some information.
You might want to talk to someone who has collected the data you need. Talk to them in person for an interview. The internet also has wonderful resources to find data. These are both great places to find data for infographics. The type of data needed can determine where you should go looking for it. Below are many other resources where you can collect data on various topics for free.
Other Resources for Data
There are plenty of free places to explore on the internet and beyond for no-cost data sources to add to your infographics. One generally free resource includes Google Scholar. Data can be taken from books, theses, articles, abstracts, and other sources.
The Upshot, by The New York Times, contains graphics concerning policy, politics, everyday life, analysis, and news. If you are looking for a little bit of everything when it comes to data, check out Datasets Subreddit.
Data Based on Crime
Does your business have to do with crime or impacts of crime? The Bureau of Justice Statistics offers multiple resources on where to get data for infographics and for free. Information from the U. S. justice system, such as how many inmates currently occupy correctional facilities, deaths that happened during arrests, law enforcement gang unit surveys, DNA crime lab national surveys, and more are available here.
FBI Crime Statistics is another resource for free data on crime. You can find data on publications and statistical crime reports on clearly defined offenses and trends relating to national and local level crimes.
Since we live in a social media driven world, there are some free resources where you can pull data for social based infographics. These include Facebook Graph, which is an API that takes data from Facebook engagement.
Google Trends show trends and data from search engine engagement. Social Mention has data on social media analysis and search based in real time.
Content Marketing Data
Free content marketing related data, such as up-to-date news on studies, research, and news, can be found at the Content Marketing Institute. If your focus is SEO, check out data from Moz. Plenty of free marketing data can be found on HubSpot. Buffer provides data on digital marketing.
Radicati Group is great for finding qualitative and quantitative research on unified communication, email, web technologies, security, wireless technologies, social networking, regulatory compliance, information archiving, instant messaging, and other related topics.
Government and World Data
The United States Census Bureau is a great source if you are in need of facts about businesses, people, and geography. Data.gov provides data on everything from ecosystems, manufacturing, science, and agriculture. For data relating to the CIA, go to The CIA World Factbook.
Interesting facts on geographies, dependencies, and countries can be found relating to the economy, people, communications, history, transnational issues, government, military, energy, transportation, geography, and communications.
Data Relating to Health
If you are creating or having an infographic made on worldwide health care topics, another great option on where to get data for infographics is the World Health Organization. They have plenty of data on different global health issues. Centers for Disease Control and Prevention have a plethora of data available relating to public health statistics and data categorized by topics, (viral hepatitis and alcohol use, for example)
Healthdata.gov provides valuable health-related data for researchers, policy makers, and entrepreneurs. Data is taken from treatments, clinical studies, Medicare, and Medicaid. The BROAD Institute contains data for cancer-related resources.
Looking for drug related data? There are several free resources for this as well. The U. S. Food and Drug Administration has data on drug databases and approvals, in addition to therapeutic equivalence evaluations for approved prescription drug products that come from a variety of resources.
The National Institute on Drug Abuse has data relating to many drug-related issues, like treatment and prevention programs, the usage of drugs, and data from emergency rooms.
Transportation and Travel Data
There are several free resources you can pull data from if you are looking at creating an infographic that has to do with transportation and travel. The Bureau of Transportation Statistics provides data from transportation based budgetary resources, statistical data, and research activities.
For those who want data to make a travel-based infographic, there is the U. S. Travel Association. Data can be taken from several traveling topics, such as how state economies are influenced by the travel industry and how the U.S. dollar is influenced by travel.
Data Concerning Politics
The following are some great places on where to get data for infographics for free. Intro to Political Science Research by U.C. Berkeley is a great starting place to look for data and statistics about political science. The Roper Center for Public Opinion Research is the place to find data on public opinion and polling for the U.S. and other countries.
Gallup contains data-driven news from the United States and other world countries’ polls. For those wanting to create infographics about politicians, Crowdpac offers data about political candidates and their political positions on various issues.
For free data about entertainment, check out the Million Song Dataset. This is a wonderful place to explore various metadata and audio features for one million present and well-known music pieces. Statista has several places where you can find data and facts on the film, music, and video game industry.
Data for Human Rights
Need data for human rights? Harvard Law School has a collection with all kinds of topics, including but not limited to human rights, international relations, and political institution databases.
The Human Rights Data Analysis Groups includes data from a nonprofit, nonpartisan view having to do with the analysis of human rights violations from all over the world. If you want human rights data that is not influenced by religion, economy, or politics, look into The Armed Conflict Database by Uppsala University.
Environmental data can be found at the National Center for Environmental Health. The National Climatic Center has plenty of information from the National Oceanic and Atmospheric Administration. National Centers for Environmental Information gives data for weather records from 1927 to now. The Environmental Protection Agency is the place to go to get information on more than 540 chemical substances.
Employment and Labor Data
Employment by US Census contains data for the nation’s workforce, such as hours and weeks worked and levels of unemployment and employment. The Department of Labor contains data exclusively about employment. The U.S. Small Business Administration has data from the viewpoint of business owners concerning economic projections and indicators.
Paid Places for Data
If you rather have someone else do all the work to find data or create the infographic, there are plenty of places online that offer paid services that know exactly where to get data for infographics for you.
CopyPress offers paid services, but you get the high quality you expect from a great business. If you are hesitant to pay for such services, CopyPress offers a variety of examples of beautiful and information filled-infographics to check out and interact with. You won’t be disappointed with the quality of infographics CopyPress can make for you and your company.
Many freelancers and other graphic-based businesses offer data at a price. If you decide to pay for data, do plenty of research so that you are satisfied with the results.
Data Searching Tips
Have a plan before you go searching or paying for data. You need to know what your audience wants to see before going to all the trouble paying or spending time gathering data for your infographic. Your target audience will greatly appreciate the data that is important to them. If you don’t know who your target audience is yet, do plenty of research before searching for data they would find useful.
Whatever data you find, make sure it’s something easy for your audience to interpret once it’s part of an infographic. You can have a beautiful infographic, but if no one understands what the data is about, all your efforts were for nothing.
So, you found data, but is it reliable? Work with a partner, so that you have another point of view and an extra pair of eyes to find the data you need. If your company has been doing this for a long period of time, someone has gathered data that can be used to gain more customers or give useful information to current and prospective customers.
There are plenty of resources on where to get data for infographics. With the right planning, partners, and resources, you can find plenty of data for your infographics. Soon enough, you’ll be able to display your data perfectly on an infographic for clients and prospective customers to enjoy on your social media platforms.