Data Visualization and Infographics


Published: May 7, 2018 (Updated: January 27, 2020)

Data visualization and infographics play an important role in helping you succeed in the ever complex and changing online world of business. Clients and businesses alike can greatly benefit from these two resources when they are used correctly. More and more businesses are utilizing the power of infographics and data visualization to share valuable data with their clients. Let’s take an in-depth look at what infographics and data visualization are and define their role in today’s business world.

Both infographics and data visualization help web users understand complex topics through graphics. These graphics are simple to use and are easy to share on websites and social media platforms. Because people have a much shorter attention span nowadays, graphics are the perfect way to get their attention, even if it is just for a quick moment. On social media in particular, people are more attracted to a picture or another graphic than to a wordy post that means little to them.

Visually Appealing Trends

An ocean infographic with data visualzation

Image via Flickr by NOAA’s National Ocean Service

There are some interesting trends with both infographics and data visualization. Infographics help publishers grow their traffic 12 percent faster compared to those who do not use infographics. The most popular type of content out there for business is in the form of infographics, which get shared and liked on social media three times more often than other visuals. So, what is the big deal?

What Is Data Visualization?

Data visualization is the representation of statistical data in a graphic form that can be easily interpreted by the viewer. To make the data stand out and to attract the viewer, it needs to be aesthetically pleasing but not so distracting that the meaning gets lost in the visuals. There must be a balance between both the information and graphics presented. Data visualization takes the form of charts, plots, and graphs. The research information displayed should be clear and easy for the viewer to understand.

What Are Infographics?

Infographics go along with data visualization and communicate information by a visual representation of a story. These graphics artistically enhance the given information. Infographics interpret information by visual storytelling. Infographics are seen all over the web. They are embedded in presentations, within content of blogs, in annual reports, and more.

What’s the Difference, if Any?

Although similar, data visualization and infographics still differ from one another. Data visualization can be incorporated in infographics, yet infographics are not data visualization. Each of them represents a different kind of information: data visualization is best at presenting research and statistical data, while infographics are great at telling the whole story providing the reader with insights and necessary conclusions. Creation of infographics usually requires a great deal of creativity and originality from the designer. For effectiveness, it is best to use infographics and data visualization together, while making sure they support each other and help to present information more clearly.

What Does Data Visualization Have to Do With Infographics? 

Data visualization gives a picture of the information being interpreted. Infographics and data visualization work together to clarify data and present it in a visually appealing way. There shouldn’t be too much information or too many graphics. One should balance the other out.

Data visualization involves creation of graphics to represent data in such a way that the viewer will instantly understand what kind of data it is and what it means. Enhancing comprehension of presented data, these graphics let the viewers come to their own conclusions about the data.

How Is Data Visualization Done?  

Data visualization has been around since the invention of graphs and maps, which are also forms of data visualization. Data visualization can be quickly interpreted by the viewers because it spears them from spending time needed to go through pages of numbers and text.

Thanks to the availability of many data and graphics programs, you can make your own data visualization for your presentations, format it as PDF files, and use across social media channels.

CopyPress designated a whole section for designing data visualization that meets your specific business needs. To get started, look through the many available samples. When you are ready, send a message to get a quote.

What About Infographics?

People love viewing pictures, and studies show that people are 30 times more likely to check out an infographic compared to plain data. First of all, decide on the topic that you’d like to visualize. For the infographic to be useful for others, make sure you can answer the “what” and “why” of your infographic. As your second step, perform thorough research to gather plenty and variety of information to cover by your infographic. Make sure you have more than enough so that you are covering all your bases and leaving no questions unanswered with your finished infographic.

Third, find visuals to help you with ideas generation for your own information graphic. The fourth step is the fun part of creating your design. You can outsource this stage if design is not your specialty. Have plenty of examples handy to give your freelancer a clear image of the visual you have in mind. Of course, you can always make the design yourself. Next, get some feedback on what you have made so far. Having another pair of eyes can help you find flaws, like missing elements or incomplete information, you didn’t catch the first time around.

Finally, add your call to action and provide credits for your infographic. The last step is to promote your information graphic so that it is seen by as many people as possible.

Infographics need to be made in such a way that the information presented graphically is easy to interpret. There are many ways to do this. In general, there are four types of charts that interpret data and results in various ways. These four charts are declarative, exploratory, conceptual, and data-driven. An infographic is more data-driven and conceptual than anything else.

What Does It Take?  

Both data visualization and infographics take data and interpret it in a way that is visually appealing and easy for the viewer to understand. Infographics can be used for resumes, blog posts, marketing content, case studies, and more. The internet is full of visuals, so make sure the purpose of your infographics is clear to the viewers. Data visualization is best for newsletters, reports, editorials, dashboards, and the like.

Having trouble coming up with your latest infographic or data visualization? Take advantage of many resources available on the web to help you determine current trends and best ways to present your data. Check out some of the resources below.

What Resources Do You Need?  

To create either a great data visualization or infographic, you need just the right images to get your message across to the viewer. There are many resources online that can help with this. Many of the sites listed below have free and paid options to use their visual resources.

Sites for data visualization include visualization galleries and showcases, how-to articles, and many other resources. Strange Maps is a site featuring all kinds of map visuals. Cool Infographics, like the name implies, is a blog that showcases infographics from all over the internet. Chart Porn is another site that has visuals from all over the web. It’s easy to find graphics in Chart Porn since the posts are classified by source and topic.

Well-formed Data is a blog that goes over infographics, data visualization, and other related topics. Check out the attention-grabbing commentary included with each graphic. CopyPress has its own section where you can view samples as well as order your very own infographic made to your specifications.

If you are having trouble determining what graphics or data to include, check out Wall Stats. Wall Stats showcases infographics on spending trends in the United States. Data Mining has a section dedicated to data visualization. The Economist and National Geographic are some of the resources where they pull their infographics from. You can get a bunch of ideas on how to present your data visualization or infographic by studying one or several of these websites.

Data Visualization Advantages

There are many advantages to using data visualization. Your business’s information can be easier to detect and understand through data visualization. Future clients can obtain important insights about your business. The functioning of your business and other highlights can be easily understood using data visualization. The latest trends about your business can be portrayed this way as well. Data visualization can also give you important insights about your customers’ needs and desires, allowing you to stay one step ahead of competing businesses and to plan for the future successfully.

Another benefit of data visualization in helping you reach your business goals is being able to interact with your data. Sales trends can be explained and interpreted with visual interpretation of the data. A popular reason why data visualization is used is its ability to make complicated data easy to read and interpret. Data visualization can always be changed around to only present relevant and important for comprehension and interpretation data.

Advantages of Using Infographics

Unlike tons of data written on paper or displayed online on a shared document, infographics are visually appealing. Many of us now have short attention spans, which makes infographics the perfect way to quickly display data in an aesthetically pleasing way that catches our attention, even if it is just for a few seconds. Infographics are more likely to get shared than other forms of data on the web. On a website or blog, the infographics can be shared by using an embed code.

Reach and brand awareness can be increased by incorporating infographics for your business campaign. Using the same shapes, messages, and colors will help familiarize your audience with your brand. This is a great, visually appealing way to get your business out there and reach a larger number of people. Another advantage of using infographics is its ability to enhance your site’s SEO. SEO will be improved through sharing the infographics and getting backlinks. Infographics are a way to educate your audience about your business data and, as a result, to better connect with your customers.


Data visualization is implemented extensively in newsletters, eBooks and white papers, and annual reports. A newsletter is a great place for data visualization when you want to share statistics that you found within an email newsletter, for example. For an eBook document, include data visualization to show specific data and to prove to your readers important points mentioned earlier in the text.

Annual reports offer another great opportunity to incorporate data visualization techniques. To show your team and clients progression and end-of-the-year results, create a visual annual report analyzing the data collected over the year.

In terms of infographics implementation, place them in case studies, marketing content, and blog posts. An infographic can help readers to fully comprehend the data from the case study they are reading about. You can inject your infographics in blog posts to make them easy to read for your followers. For marketing purposes, infographics can be placed on all your social media platforms to help you get the information about your company out to as many people as possible.

The Takeaway

As you can see, there is an excessive amount of information and resources available on the web that cover the topic of data visualization and infographics. It is easy to get the two mixed up since both infographics and data visualization are similar and relate to one another. But what is important is that both are great tools to use for interpretation of findings and translation of valuable data to your clients, employees, and anyone who can benefit from it.

What are you waiting for? Graphics are a great way to get the word out about your latest business trends and to share valuable information with as many people as possible. If you haven’t already started creating data visualization and infographics for your business, today is the day!


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