April 15, 2021 (Updated: May 4, 2023)
Many business owners have chosen to stay with text-based content. Though a powerful strategy, using many media types will help attract customers and visitors to share your information. With a plethora of businesses now using online resources, communicating visually is becoming more important than ever.
Image via Flickr by Stefan Leijon
Infographics can take a while to plan for and implement. You must provide data that might require prior research, use high-quality images, and design a layout. You can’t simply put some pictures with a bit of text and expect it to sell your business the way it deserves. You must structure the text and images to be well-rounded, attractive, intuitive, and informative for the reader.
Infographics offer a blend of text and graphic elements. They aim to educate your audience and to engage readers in visual learning. Become a master of this design style using the 20+ infographic templates that inspire you to create your own in the next sections.
If you’re looking for a professional to make a stunning work of art that provides the perfect balance of information to eye-catching visuals, look no further than CopyPress. Their creative team has the experience and know-how to bring your infographic dreams to life.
If you prefer to create advertisements yourself, pre-designed templates and graphics might make the process a bit smoother. Making something yourself might not produce the quality and elegance of a custom, professionally made design. Still, it is a much cheaper option that allows you to learn throughout the process.
Though lacking the customization of professional designs, free resources can allow you to create an infographic with minimum financial investment.
Designers provide several options for creating your own infographic. Try different styles and experiment with layouts to find one that works for you.
Most free resources need a software program like Adobe Illustrator to open and edit vector graphics. If you don’t have much experience in these types of programs, you may want to consider hiring a professional.
Professionals and amateurs alike use templates and vector kits to develop infographics. Whether you’re illustrating global statistics or how your customer base uses a service, every piece of an infographic tells a story, and you should use a template or vector kit that reflects yours.
One of the best ways to apply these many resources is to find inspiration that you can relay to a professional you’ve hired. What do you like and dislike about these designs? Does a particular color scheme catch your eye, and what style aligns best with your company’s vision?
Creating something aesthetic and effective takes only a basic understanding of the style’s best practices. Here are a few tips to make a beautiful and informative infographic.
There is a story in every set of data. At the start of your design process, you should know the story you are trying to tell. Your story will determine the information you include. Because of the limited space in an infographic, your piece should be focused on a theme and enhance how things are communicated. Consider creating an outline for your infographic, including your data, headers, and design details that drive your story.
Your content will benefit from a patterned background. Fun backgrounds add depth, character, and texture, which can set the tone for a piece.
Basic patterns can present a more refined perception. Stripes, dots, squiggles, and scallops are more playful and can make your infographic feel approachable, organic, or natural. You should add these patterns to bring life to bland and boring designs. Add visual interest to bare spots. Simple patterns often have a grand effect on the tone of your creation.
Color is a major component in visual design, and a unique color scheme goes a long way towards the look and feel of a template. Color-forward elements can dominate a piece. Bright and colorful palettes define the style and help catch the eye of potential readers.
Your goal should be to create a unique design through your color scheme. Try changing up your color palette to a modern, bold, or trendy look. Color is one of the best tools you can use to add your personal touch and emotion into a pre-designed template.
Switching up the color scheme of your template should be simple. You are welcome to go through changing each section individually, but that would take all day. Venngage offers curated color schemes that can easily be applied to their templates with just one click. You can shuffle between slight variations of the same color scheme or change it completely.
Those who are up to date on this year’s design trends already know that gradients are in right now. These stylistic elements are popular in graphic and web design. You may think everyone is using them for every format, whether advertisements, landing pages, flyers, or mobile apps. Gradients add depth to an otherwise flat media, spicing up two-dimensional designs that lack the little things that reach the reader.
Consistency is important for your brand visibility and recognition. Design with your brand in mind, meaning you should produce visuals with your brand’s fonts and logos.
Use these three easy steps to make customized content for your brand:
With just a few simple changes, your generic template will look like a custom infographic purpose-made for your company.
Take your design to the next level with a decorative and bold header font. This form of creative typography has become increasingly popular as of late and can inject some of your personality into the content. This can draw your target reader’s eye and reinforce the piece’s visual flow, making it easier to follow.
Most infographic templates use a sans-serif font that fits nicely into clear, modern styles that are currently more popular, though some would say this form lacks glamour. If you are more interested in a showcase of artistic style, switch the font with something more custom. Whether it’s playful, geometric, delicate, or dramatic, a custom font can complement your work beautifully.
Having an infographic with a personalized style makes it stand out among the blander and more generic styles. Changing the entire template’s font could help, but it’s typically unnecessary, as only changing the header font makes a huge difference. With that being said, make sure you have similar typefaces to keep consistency throughout. A stylized header pairs well with more minimal fonts in subheads and body text, such as sans-serif, Verdana, Roboto, and source sans pro.
Most single templates won’t perfectly match your vision. Sometimes, you’ll fall in love with a template that’s just too small for your content, or you’ll want the long, scrolling template that won’t fit on a printed poster.
The good news is that you can still use these templates, but you will need to modify them to fit. You can make any template work by removing unneeded sections or by copying several sections you like until you’ve reached the appropriate length. Resize pages as you go so they remain consistent.
You can move entire sections of a template or copy and paste parts of one template to another. Now, you won’t need to choose between many different templates. Mix the sections you want and remove the rest. Some programs have an automatic resizing tool that makes this type of template mix-and-matching very easy.
Graphs and charts are often the best way to engage readers with data. A good graph is easy to follow but is also memorable. It won’t matter what the data says if no one remembers it. Grab the reader’s attention with nontraditional charts, such as icon charts and word clouds, or dress up more conventional charts with nice labels or colors.
The success of an infographic largely relies on the visual presentation of the data it provides. Use the look of the data to aid in the understanding of the information. One graph might not be as effective as another at portraying the information you have. Here are a few charts and graphs you can add to your content:
There can be a lot of overlap in what graphs are used to represent. Using several different graphs for the same data may tell a bigger story, but be careful that you aren’t overcrowding your infographic with unnecessary graphs and charts.
Whether you design an infographic yourself or hire a CopyPress creative for their expertise, your infographic will be beautiful, elegant, and most of all effective if you stick to our guide.
More from the author: