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Many business owners have chosen to stay with text-based content. Though a powerful strategy, using many media types will help attract customers and visitors to share your information. With a plethora of businesses now using online resources, communicating visually is becoming more important than ever.

Image via Flickr by Stefan Leijon

Why You Should Use an Infographic Template

Infographics can take a while to plan for and implement. You must provide data that might require prior research, use high-quality images, and design a layout. You can’t simply put some pictures with a bit of text and expect it to sell your business the way it deserves. You must structure the text and images to be well-rounded, attractive, intuitive, and informative for the reader.

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Infographics offer a blend of text and graphic elements. They aim to educate your audience and to engage readers in visual learning. Become a master of this design style using the 20+ infographic templates that inspire you to create your own in the next sections.

If you’re looking for a professional to make a stunning work of art that provides the perfect balance of information to eye-catching visuals, look no further than CopyPress. Their creative team has the experience and know-how to bring your infographic dreams to life.

If you prefer to create advertisements yourself, pre-designed templates and graphics might make the process a bit smoother. Making something yourself might not produce the quality and elegance of a custom, professionally made design. Still, it is a much cheaper option that allows you to learn throughout the process.

Where to Find Free Infographic Templates

Though lacking the customization of professional designs, free resources can allow you to create an infographic with minimum financial investment.

Infographic Templates for Your Industry

Generic and Fully Designed Infographic Templates

Themed Infographic Templates and Kits

Vector Kits With Related Imagery

Designers provide several options for creating your own infographic. Try different styles and experiment with layouts to find one that works for you.

Creating an Infographic From Templates

Most free resources need a software program like Adobe Illustrator to open and edit vector graphics. If you don’t have much experience in these types of programs, you may want to consider hiring a professional.

Professionals and amateurs alike use templates and vector kits to develop infographics. Whether you’re illustrating global statistics or how your customer base uses a service, every piece of an infographic tells a story, and you should use a template or vector kit that reflects yours.

Using Free Infographic Templates to Find Inspiration 

One of the best ways to apply these many resources is to find inspiration that you can relay to a professional you’ve hired. What do you like and dislike about these designs? Does a particular color scheme catch your eye, and what style aligns best with your company’s vision?

8 Tips on Creating Your Own Infographic

Creating something aesthetic and effective takes only a basic understanding of the style’s best practices. Here are a few tips to make a beautiful and informative infographic.

1. Know Your Story

There is a story in every set of data. At the start of your design process, you should know the story you are trying to tell. Your story will determine the information you include. Because of the limited space in an infographic, your piece should be focused on a theme and enhance how things are communicated. Consider creating an outline for your infographic, including your data, headers, and design details that drive your story.

2. Include a Patterned Background to Create Texture

Your content will benefit from a patterned background. Fun backgrounds add depth, character, and texture, which can set the tone for a piece.

Basic patterns can present a more refined perception. Stripes, dots, squiggles, and scallops are more playful and can make your infographic feel approachable, organic, or natural. You should add these patterns to bring life to bland and boring designs. Add visual interest to bare spots. Simple patterns often have a grand effect on the tone of your creation.

3. Design a Color Scheme That Stands Out

Color is a major component in visual design, and a unique color scheme goes a long way towards the look and feel of a template. Color-forward elements can dominate a piece. Bright and colorful palettes define the style and help catch the eye of potential readers.

Your goal should be to create a unique design through your color scheme. Try changing up your color palette to a modern, bold, or trendy look. Color is one of the best tools you can use to add your personal touch and emotion into a pre-designed template.

Switching up the color scheme of your template should be simple. You are welcome to go through changing each section individually, but that would take all day. Venngage offers curated color schemes that can easily be applied to their templates with just one click. You can shuffle between slight variations of the same color scheme or change it completely.

4. Add a Gradient For Vibrant Infographics

Those who are up to date on this year’s design trends already know that gradients are in right now. These stylistic elements are popular in graphic and web design. You may think everyone is using them for every format, whether advertisements, landing pages, flyers, or mobile apps. Gradients add depth to an otherwise flat media, spicing up two-dimensional designs that lack the little things that reach the reader.

5. Don’t Forget the Fonts and Logos!

Consistency is important for your brand visibility and recognition. Design with your brand in mind, meaning you should produce visuals with your brand’s fonts and logos.

Use these three easy steps to make customized content for your brand:

  • Include your brand’s core color as the dominant color in the template.
  • Add your company logo to the header or footer of your piece.
  • Use your brand’s font in the title of your infographic.

With just a few simple changes, your generic template will look like a custom infographic purpose-made for your company.

6. Spruce Up an Infographic With a Header Font

Take your design to the next level with a decorative and bold header font. This form of creative typography has become increasingly popular as of late and can inject some of your personality into the content. This can draw your target reader’s eye and reinforce the piece’s visual flow, making it easier to follow.

Most infographic templates use a sans-serif font that fits nicely into clear, modern styles that are currently more popular, though some would say this form lacks glamour. If you are more interested in a showcase of artistic style, switch the font with something more custom. Whether it’s playful, geometric, delicate, or dramatic, a custom font can complement your work beautifully.

Having an infographic with a personalized style makes it stand out among the blander and more generic styles. Changing the entire template’s font could help, but it’s typically unnecessary, as only changing the header font makes a huge difference. With that being said, make sure you have similar typefaces to keep consistency throughout.  A stylized header pairs well with more minimal fonts in subheads and body text, such as sans-serif, Verdana, Roboto, and source sans pro.

7. Resize the Template to Fit Your Needs

Most single templates won’t perfectly match your vision. Sometimes, you’ll fall in love with a template that’s just too small for your content, or you’ll want the long, scrolling template that won’t fit on a printed poster.

The good news is that you can still use these templates, but you will need to modify them to fit. You can make any template work by removing unneeded sections or by copying several sections you like until you’ve reached the appropriate length. Resize pages as you go so they remain consistent.

You can move entire sections of a template or copy and paste parts of one template to another. Now, you won’t need to choose between many different templates. Mix the sections you want and remove the rest. Some programs have an automatic resizing tool that makes this type of template mix-and-matching very easy.

8. Add Style with Unique Graphs and Charts

Graphs and charts are often the best way to engage readers with data. A good graph is easy to follow but is also memorable. It won’t matter what the data says if no one remembers it. Grab the reader’s attention with nontraditional charts, such as icon charts and word clouds, or dress up more conventional charts with nice labels or colors.

The success of an infographic largely relies on the visual presentation of the data it provides. Use the look of the data to aid in the understanding of the information. One graph might not be as effective as another at portraying the information you have. Here are a few charts and graphs you can add to your content:

  • Comparing Value: Column, mekko, bar, line, pie, bullet, and scatter plots are top-notch for comparing value sets, easily showing lows and highs in the data.
  • Composition: Pie, stacked bar, area, stacked column, and waterfall charts show how parts make up a whole, like what device mobile visitors use to connect to your website or the number of sales by each representative.
  • Distribution: Scatter plot, bar, and column charts help to visualize outliers, normal ranges, and the scope of data in your values.
  • Analysis: Line, column, and dual-axis line graphs tell you how a data set performed over a period of time.
  • Relationships: Scatter plot, line, and bubble charts show how one variable relates to another variable. Use these graphs to show the cause and effect of data sets.

There can be a lot of overlap in what graphs are used to represent. Using several different graphs for the same data may tell a bigger story, but be careful that you aren’t overcrowding your infographic with unnecessary graphs and charts.

Whether you design an infographic yourself or hire a CopyPress creative for their expertise, your infographic will be beautiful, elegant, and most of all effective if you stick to our guide.

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