Infographics are amazing tools for presenting data to your audience. That’s because people remember more of what they see than what they read. Using infographics in your content marketing strategy helps complement written pieces, like blogs and articles. They can also stand alone to provide a unique information experience for leads and clients. In this article, we discuss what makes good infographic topics by exploring ideas like:
Being a visual piece of content isn’t enough to make people stop and look at your infographics. With over 2.5 quintillion bytes of data created every day in 2021 alone, and growing, you have a lot of competition for audience attention. Besides an eye-catching design, your infographic needs an informative, exciting topic that grabs people’s attention. When choosing a subject, consider if your material is:
Business-to-business (B2B) companies create content to provide solutions to customer pain points. Your audience may be more interested in an infographic topic if it solves their problems or answers their questions. When choosing a topic, consider your reviews, inquiries, and client personas. Does the information address these needs?
Another way to discover what your audience wants to see is by requesting your free content analysis report from CopyPress. This report shows how your content compares to your top three competitors in any industry. It also highlights gaps in your content marketing strategy. Use the provided keyword list to discover the information your audience wants to learn but can’t find.
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Infographics are most interesting when they focus on one topic, subject, or idea. The best ones weave a story that shares the right data at the right time, with a thread that pulls the viewer through from beginning to end. Make sure your infographic has a clear goal. Present only the information that answers your primary question or contributes to topic clarity.
Just because an infographic has a clear focus doesn’t mean it has to be brief or bland. The most interesting infographic topics had an abundance of information to share. Infographics are best for sharing information with a lot of statistics or heavy subject matter. That’s why they’re popular for B2B companies looking to share findings of the success of or processes related to their products and services.
The best infographic topics teach your audience something new. If you’re sharing an infographic about something your leads already know, they may be less likely to stop and look, no matter how pretty the design. Consider topics that educate your audience about a company or industry-specific topic.
Though you may understand what makes an infographic topic interesting, you may wonder how you can find the right subjects for each piece. Consider these steps when brainstorming topics wiht your team for your company’s infographics:
Get into the minds of your audience and leads. What was something you learned when you were new to the industry that fascinated you? Is there a complex topic that took you a while to understand that you could explain better with an infographic? If you’re passionate about the content your business creates and shares, that enthusiasm shows to the audience.
To find your next infographic idea, go to the desk around the corner or ask for a quick Zoom meeting with your colleagues. Your team members and other company employees are industry experts, too. Start asking around the office for new ideas. What do your co-workers wish clients knew about the business? What topics do members of the sales team have to explain over and over to leads? Have your researchers completed any fascinating studies recently? Anyone who knows the ins and outs of your industry can have a great infographic idea.
When in doubt, listen to the audience. If you see the same comments and questions frequently, you may have an idea for your next infographic. Browse your social media channels and online review platforms to get a better idea of what the audience wants. Are they confused by service features? Are they curious about how your company got its start? What common themes do you see among feedback?
Sometimes, you might have an idea for an infographic but don’t have all the answers yet. That’s ok. In fact, it might make for an interesting piece of content. If there’s an industry topic that you don’t know everything about, there’s a chance your audience doesn’t either. If you have the time, money, and resources, do a deep dive into the topic. Can you start your own research project? Are there sources you can interview for more information? Your research and infographic may fill a knowledge gap in the industry.
One of the best parts of the internet is that you can find any information you’re looking for at any time. One of the worst parts of the internet is that anyone can share information, and it’s not always accurate. If there is a misconception about an industry topic online, share the correct facts with an infographic. This can be a helpful tool to share facts and challenge what people know, or think they know, about an industry topic.
Trending industry topics can be the perfect subjects for infographics. What’s the history of the trend? Are there many facts and statistics associated with it? Trending topics may be beneficial for shorter infographics. While they’re not evergreen content, they could help you get some quick attention or traction on channels like social media.
Is there a topic out there that connects your industry to another? Creating an infographic with a multidisciplinary approach can help increase your reach and potentially expand your audience pool and leads. Creating a broader-scope infographic may also invite new opportunities for collaboration, such as guest-posting or partnering with related companies who aren’t direct competitors.
Here’s a list of 14 potential infographic idea topics to start your brainstorming and content research:
B2B companies may use checklist infographics for client content and internal use. For clients, you may create checklists to help them prepare to use your products or services. For example, CopyPress could create an infographic called “Are You Ready for Your Content Consultation.” Within, we could include questions like “Do you know what kind of content you want?” or “Do you know your current content budget?” For internal use, B2B companies may create checklists for onboarding, working remotely, or talking with a client on a sales call.
A process or tutorial infographic walks your audience through the steps it takes to complete a task. This may be something simple, like how to set up a software program on a specific device. It could also be something more complex. For example, at CopyPress we could create a process infographic that shows potential clients how we take their content from ideation to finished product, step by step. This type may be similar to a roadmap, but often includes one, linear path to completion rather than multiple options for reaching a goal.
Comparison infographics take two topics or items and pit them head to head. Consider developing a comparison infographic to show how your company, product, or service stacks up against another. You may even use this topic to compare two of your own products or services. This could help your audience decide which one is right for them out of multiple options.
Answer some of your audience’s frequently asked questions with an infographic. If you see the same inquiries repeatedly on your social media pages or in your inbox, these may be areas of your business that you can explain more thoroughly. Pick questions that you can answer in short sentences or that benefit from adding images or icons. If one of the questions requires a longer explanation, consider creating a dynamic infographic that allows the audience to click away for more information.
Use infographics to display information from your latest research studies. They are helpful tools for introducing a lot of heavy, numbers-based information in one place without overwhelming the audience. For example, CopyPress could create a statistics infographic about how partnering with us increases your engagement and reach through organic search. We could use facts and statistics from real client cases to illustrate each point.
Roadmap infographics can show current clients how you plan to execute their projects. These infographics include clear milestones or landmarks for success. Showing this information in a visual format may make it easier to scan and digest. This can be a good supplement to a larger article or document that explains each step of the process in more detail.
Internally, you may choose to create infographics for your client personas. Rather than developing long written outlines, resume-style infographics can make research and content development easier for your marketing team. You can include the same information you’d include in any other client persona document format within the infographic. You may also add images or other elements that help your team better understand the personalities of your target audience.
Create an infographic to display and track your company or project goals. You may create this type of infographic for nurturing leads or when working with existing clients. Creating a visual document to help the clients understand just how you plan to meet specific aims makes your team look competent and prepared. This can increase brand trust from skeptical leads. It can also increase brand loyalty from existing clients.
You can use infographics to persuade your audience to do something. An appeal infographic may help you earn more conversions, such as making more sales or getting more email newsletter signups. For example, at CopyPress we could create an appeal infographic to encourage people to sign up for our email newsletter. We might use enticing facts like the fact that we share helpful tools and a roundup of articles you may have missed to encourage people to take the next step and subscribe.
Timeline infographics are helpful for topics that span a significant portion of time. You may consider using this type of infographic if you’re explaining the history of your company or the evolution of an industry topic. For example, CopyPress could create a timeline infographic about the evolution of SEO-based content, from the founding of the internet to the present day.
Tips infographics are helpful for a variety of industries. They can tell your audience how to better complete a process. You can also use tips infographics to explain how your audience can get the most out of your products and services. For example, a keyword research software company could create an infographic with a list of “hacks” for how to get the most out of its features.
Consider a hierarchy-based infographic to share more information about your company’s structure. This can help internally for new team members to learn about the different segments of your organization and how they intersect. But hierarchy infographics can also help your audience. They show the audience the organization of your business and teach clients more about the people or groups that they’d interact with if your organizations formed a partnership.
Consider repurposing an informational article into a summary infographic. This topic lets you share the most important facts about an industry subject in an engaging format. For example, CopyPress may create an infographic that shares fast facts about the industry of content marketing and how it can benefit your business.
Companies may use infographics to create fact sheets about products or services. For example, at CopyPress, we could create a fact sheet about our proprietary content management system (CMS), Dante. To show clients how simple it is to work with our creative team in Dante, we could share information about features like external comments and global feedback, in-line commenting, and the options available for content publishing.
Review these questions and answers about infographic topic choice and design:
Some topics are just not best suited for an infographic format. They may work better as written text, videos, or interactive media. Avoid topics where you have to stretch your information or manipulate the data to make it work, such as:
Coming up with a suitable topic is only one key part of developing an infographic. The other is graphic design. When choosing a topic, consider how it fits and connects with the key design elements of an infographic like the:
Whether you need special tools to create an infographic depends on your team’s comfort level with graphic design. If you don’t have a designated designer on staff, your marketing team may consider online tools like Canva to create infographics. These programs have templates and guided tutorials to help you create quality images without in-depth design knowledge. If you do have a skilled graphic designer on your team, they may opt for fancier, more technical programs.
We’ve told you everything you need to know about creating a good infographic, and now it’s time to see an example. This infographic includes the right amount of information on the topic. It uses a good balance of text and images to draw the eye through the graphic the right way. Here is an example of a CopyPress infographic our design team created:
Infographics can be effective content tools for engaging your audience. They also provide a new way to share otherwise confusing or clunky information. Finding the right topics for your infographics helps make the process smoother so you can develop content your audience can’t wait to consume and share.
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