Learning how to make an infographic in PowerPoint presentations has the potential to be an extremely effective marketing tool. Not only does study after study suggests consumers retain content that includes graphics at a faster and longer rate than they do with just text alone, but additional studies show infographics are shared and liked on various social media platforms up to three times more often than any other type of content. These facts alone play a significant role in the dramatic increase of infographic creation over the last several years.
Most marketers turn to platforms such as Photoshop or Microsoft Publisher, or online infographic template services, such as Canva or Piktochart to create a one-page infographic. An emerging trend, however, is leading marketers to Microsoft PowerPoint for their infographic creation instead. PowerPoint may seem like an unlikely source, but the reality is this platform offers great versatility, which allows businesses to create meaningful engagement with consumers, C-suite executives, employees, board members, investors, and more.
One problem businesses face is the internet is inundated with visual content such as infographics. This makes it extremely difficult to stand out in such as a noisy marketplace. Using infographics in PowerPoint, however, is a great way to take your infographic data to the next level and increase engagement with readers. This guide will help you choose the right infographic material, type, and features to make sure your infographics in PowerPoint really stand out.
Selecting Data to Use in Infographics
The first step on how to make an infographic in PowerPoint is to select the data and information you want to showcase. Start by determining your goals and target audience for your slideshow. For example, is your primary goal to inform readers, generate leads, boost sales, or something else? Making this determination early will enable you to design an infographic that generates your desired end results.
Don’t hesitate to repurpose material, such as popular posts, annual reports, case studies, white papers, and even one-page infographics, that were previously published by your company. Creating an infographic in PowerPoint is a great way to give this old material new life. Also, take a look at your competitors and see what types of slideshows they are creating. Can you take any of these ideas and transform it by infusing your company brand? In addition, find out what your target audience wants. Is it looking for solutions that a PowerPoint presentation could provide? Can the right slideshow help it work through the decision-making process? Will an engaging how-to presentation boost sales and positive reviews?
Infographics in PowerPoint are so versatile that you can use them to communicate almost anything. Don’t be afraid to be creative and find new ways to transform information into an engaging format to reach your target audience.
Choosing the Right Infographic Type to Use
Once you know what data and information you want to include in your infographic, you can choose what type of infographic to use for your slideshow. While almost any type of infographic can be turned into a PowerPoint, there are some types that work better than others. Here is a look at the top five types of infographics in PowerPoint presentations.
If you want to share various statistics with your audience, a chart-centric infographic works well. You can use a variety of chart styles, such as pie charts, bar graphs, and line graphs throughout your PowerPoint presentation. The trick when creating a chart-centric PowerPoint is to stick with one central theme and not to overload the reader with too much information. Make sure every piece of data you include is both relevant and meaningful to your audience and accomplishes your primary goal.
You easily can transform a one-page list-form infographic into a PowerPoint presentation by designating each block of information as a separate slide. You also can create a list-form infographic from other data, but make sure all the data relates to one specific theme or topic. Each slide in this type of infographic presentation should flow together as if you’re telling a story.
Process infographics are ideal for PowerPoint presentations. This type of infographic in PowerPoint can be extremely effective at providing your audience with step-by-step directions. This type of infographic is perfect for taking readers through a specific process, like employee onboarding, how to use a product, taking the consumer through the buyer’s journey, and creating a recipe. It is best if you designate one or two slides for each step and to provide appropriate graphics to correspond with each step.
If you want to tell the story of how your company, goods, services or industry has evolved over the years, a timeline infographic in PowerPoint is the perfect tool to use. The most important thing is to make sure your timeline flows smoothly throughout the presentation and that readers can understand the timeline at every stage.
Infographic PowerPoint presentations also can be used to compare two or more subjects, such as various goods, services plans, product versions, and more. When creating a comparison infographic, it is crucial to keep it as simple as possible. The slides must be presented in a way that makes it easy to understand and compare each subject effectively.
Tips for Creating a Dynamic Infographic in PowerPoint
While almost any infographic can be transformed into a powerful PowerPoint presentation, there are some stark differences in style and format for which you must account during the design phase. The tips listed below will help you utilize the ability on how to make an infographic in PowerPoint using a format that will resonate with your target audience.
Cut Data into Pieces
Once you know what information your presentation will cover and the type of infographic you will use for your PowerPoint presentation, you need to cut your data down into smaller pieces. Keep in mind each segment of information will be used for different slides, so break down this data in a manner that makes sense as a stand-alone slide and so that each piece of data can seamlessly flow into the next piece.
Create an Outline
Unlike one-page infographics, where the reader can see all the data in one view, your infographic PowerPoint presentation will be broken down into different segments, and the reader will view only one slide at a time. You can save yourself extra work by planning out your presentation’s outline before starting the design process.
Format for Size
There is no doubt that each PowerPoint slide will be substantially smaller than many common infographics. This will not be a problem because you will be spreading all the information over multiple slides rather than just one page. It does, however, mean you need to be careful when adding both text and graphics. Everything you include in your PowerPoint infographic must be scaled to appropriate size to make sure it looks great whether displayed on a projection screen, laptop screen, or mobile device.
Choose Colors Carefully
Image via Flickr by Thomas Hawk
Select the background colors, as well as corresponding colors, for your presentation carefully. While well-chosen colors can spark the right emotion in the reader, the wrong color can be distracting and give off a negative effect. Try different background colors and determine which color palette works best for your specific presentation. Once the text and graphics have been added to your PowerPoint infographic, double check the background color to make sure everything works well together.
Keep Length Short
Consumers tend to have short attention spans, so when it comes to a PowerPoint infographic, the shorter than better. You want to make sure you include all the pertinent information in as few slides as possible. This does not mean that you want to pack each slide full of information, but rather make sure the data on each slide is relevant and necessary for your subject matter. Studies suggest the perfect length of a video is anywhere from 30 seconds to two minutes. After two minutes, many viewers will get bored and move on from the video. If you must go over the two-minute mark, try to at least keep it under five minutes, or you risk having some consumers not watch the slideshow at all.
Use Readable Font
Also, the type of font you use for your infographic is important. Avoid script fonts, as well as any fonts, such as Cambria and Times New Roman, which have extended ends on the letters. This type of font can be difficult for the consumer to read in a short period of time. Instead, stick to basic font types such as Arial, Calibri, Lucida Console, and Verdana. Whatever font you choose, just make sure it is easily readable from the projection screen, computer screen, or mobile device.
Add the Right Graphics
The graphics, images, and pictures you choose for your infographic in PowerPoint are one of the most important, if not the most important, features of your presentation. Be selective about the graphics and images you choose to incorporate into your infographic. You want to add graphics that both add value to your presentation and grab the attention of your audience. Be careful not to inundate the slides with useless graphics. Too much clutter on your slides can throw the reader off track of the main purpose of the presentation.
Be Mobile Device Ready
In this day and age, having content that looks just as good on a mobile device as it does on a computer screen is a must. Many consumers view videos and content on mobile devices or tablets now. If you are going to take the time to create an infographic in PowerPoint, it must be optimized for mobile viewing. Otherwise, much of your audience might never even view your work.
While it is all right, even a good idea, to check out some of your competitors’ PowerPoint slideshows, you must publish stand-out content. Customization is a good way to do that. Customize your infographic slides with unique graphics that will really capture the readers’ attention. Also, it is important to make sure any PowerPoint presentation you create maintains your company brand and speaks directly to your target audience.
Test, Test, and Test Again
Never publish an infographic in PowerPoint without testing it and testing it again. Your PowerPoint presentation may look conceptually fine, but not flow as well as you thought when it is all put together. You always want to check spelling, grammar, and accuracy in the data and text you are publishing. Have several team members view the final project to check for errors and presentation issues. Once any issues are addressed, always test again, and even a third time if necessary.
Animation is a great feature to add to any PowerPoint presentation, including infographic slideshows. You certainly don’t want to put too much animation on any one slide because it would distract the reader from retaining the right information. But the animated features can bring your presentation to life and make your slideshow fun to watch. Best of all, animated GIFs are readily available today, which provides you with limitless options.
If you are looking for a way to spruce up your stagnant PowerPoint presentation, try inserting an infographic in PowerPoint. Using the right infographic can help elevate your slideshow presentation to the next level. By using both text and graphics, you can ensure your readers retain more information for a longer period of time.