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March 21, 2018 (Updated: March 30, 2020)
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Infographics stand out among most forms of digital content because of how appealing they are as shareable content on social media. The combination of compelling information with accompanying visuals attracts our attention. For businesses experimenting with the infographic format, using a premade template is helpful when starting to layout your information. This way, the finished product can be visualized from the outset. Starting with a template also helps avoid mid-production headaches.
There’s only one question: how exactly do you find, or compile, the best possible infographic templates for your piece? Fortunately, we’ve got this question covered below. Afterward, we’ll provide several of the best and lesser-known websites for top-level infographic templates and assets and other opportunities. Whether one of your designers will be making something in their own software, or you want a user-friendly online builder tool with plenty of free templates to experiment on, something below will fit the bill. But to begin with, let’s cover a few guidelines.
A common mistake when trying to build or find an infographic template is having too clear of an idea of what your infographic should be and then searching for highly specific templates that follow this picture in your mind. This is an easy recipe for frustration because chances are there’s not a template that specifically fits the requirements of your idea or brand image.
Even if you intend to put together an infographic from separate, pre-made assets, you’re never going to find exactly what you’re looking for if your needs are too specific. Instead of searching for, say, a red, cartoony pie chart template, look for pie chart templates that allow for different colors and stylization. You’ll likely find an asset pack that contains something similar, and within that file, you’ll also spot a few other things that you didn’t realize you might need. Be generous and inclusive when searching.
Image via Flickr by ASU English Department
The reason it’s better to collect a lot of assets and templates that could suit your infographic is because it allows you to form a vast collection of options that you or your designers can experiment with. You may need only one headline for the finished product, naturally, but grab as many as you think would possibly work for your idea so you can build different markups. As the custom template takes shape, side-by-side comparisons with one changed element will help you figure out which of your choices is really the best.
This may seem like more work, but it’s far less irritating than trying to hunt down the one headline, chart graphic, wood background texture, etc. that feels perfect. Allow your idea to remain fluid by starting with a large number of options, whittling down to the best.
Interactive infographics are a whole other level beyond the standard, static image, and can be considered a blend of web and infographic design. Fortunately, you don’t have to program a bunch of raw CSS or HTML graphics, because there are templates and assets available in this high-performing niche.
Now that we’ve covered the tips for discovering and creating the best infographic template for your business, the biggest question remains: where do you go? Finding templates, building a library of raw materials, and even designing the infographics themselves are all possible from the websites below. We’ll start with the free options and then move to the best choices for paid content.
A designer’s paradise, Canva has a wealth of template material and education for infographic designers. The lovely thing about Canva’s templates is that they’re already organized into real infographics, so you get to see exactly how each template was put to use. Canva’s infographic templates also tend to be the more standard, vertical scrolling type, without getting too fancy or complicated. This makes them a fine place to start fishing for ideas when you’re still inexperienced.
For users with experience in Photoshop or InDesign, as well as Microsoft Excel, Infogram is an infographic builder that functions somewhat like a combination of the three. There are plenty of complete templates or individual charts and other visualizations, and it’s even possible to upload videos. Editing data in the accompanying spreadsheets is amazingly convenient, compared to checking and re-checking the data in a separate document.
The other nice thing about Infogram is that it’s like a public library for infographics. Once finished with your content, you can publish it on their website for random traffic to find while searching something relevant to your business. Sharing it on social media or embedding it to a web page is also a no-hassle process.
Looking for something with a more serious, professional, or academic feel? Google Charts is a shockingly powerful and free tool for making basic charts or infographics. Embedding multiple charts into a document may take a little getting used to, but this tool will help you put things together and experiment with the possibilities at the most fundamental level, without worrying too much about pretty, flashy design.
Google Charts is also very useful for experimenting with interactivity, allowing you to put together a set of data visualizations that change depending on user behavior. For example, a business that wants to show its employee performance on different days of the week could have buttons to click for each day, which would organically re-animate the idea into the correct values for every chart, graph, etc. Also, if you plan to make native infographics that stay relevant to your website data in real time, Google Charts is the breeziest option.
Free Infographic Templates is connected to GraphicStock, a library of paid templates, and the parent site offers a seven-day free trial to download whatever you like if you’re interested. Regardless, you can find whatever you need rather easily without paying a cent or joining GraphicStock. Huge collections of both entire infographic templates and specific graphic types, such as three-factor divisions and traveling arrows, await after a simple sign-up process.
Compared to GraphicStock, which holds over 7000 pieces, Free Infographic Templates is rather meager on selection, but it’s worth a look to fill up your possibility library and get more ideas.
If user-friendliness is a top priority in your projects, Piktochart might turn into your favorite site for infographic building. Their drag-and-drop system can be used to make infographics, presentations, and even printables from hundreds of templates and themes. Uploading your own elements, created from scratch or by some of the other websites, is fairly simple as well.
While Piktochart could be just what you need, it only offers three themes in its free plan. A couple of monthly paid plans with progressively more templates and potential are available, but beginners should get comfortable and familiar with the free options first.
Another must-try resource, Freepik is packed with totally-free infographic materials, requiring only attribution toward the creators. If attribution is too awkward for your design or not possible, you can also pay modest monthly fees to use whatever you like, no attribution necessary. Freepik is associated with Shutterstock as well, so the subscription plan is also worth considering if you’ll be using any real pictures in your designs.
Vengage is a service that provides materials for making infographics. While full access to everything requires a subscription, free users can download up to five of their basic infographic templates from a massive, growing library. Their drag and drop tools to build infographics from a template are both comprehensive and uncomplicated, good for users with a little experience. If you prefer a little more flexibility, there is also a free-form design canvas, where you can move around every element as you wish with far more freedom than the drag-and-drop mode.
Vengage is quite similar to Piktochart but has more possibilities for creating animated infographics. Take a look at all the differences if you’re not sure which suits you best. Even if you consider one of the alternatives more befitting for your business and content, new templates are added every week, so make a habit of checking up on Vengage.
If you’re looking for templates designed for Microsoft PowerPoint or Adobe Illustrator, HubSpot offers 15 free infographic templates and five bonus ones for Illustrator. It’ll take signing up to a mailing list and providing a little information, but you can always unsubscribe later if you’re not interested.
Hongkiat has a nice supply of 40 free infographic templates, and if you trace where they come from, you’ll find a number of smaller sites offering a healthy spread of free material. Emske, Creative Booster, Zippy Pixels, and more sites that are smaller or focused on things besides infographics, all have enough free stuff to be worth your time.
You’ve likely noticed by now that all the free infographic template options have some sort of caveat or two, whether it’s giving information, getting up-sold to a paid alternative, or requiring attribution of the template creator. Fortunately, paying for this type of work can be affordable and worthwhile. Take a look at a few of the best options for businesses who don’t mind paying a little.
If you need huge amounts of expertly crafted, advanced infographic templates and assets, and only like to pay for what you use, Graphic River is a great place to check out. Packages like their Infographic Elements 1.0 bundle cost a measly $13 for a single-user license, and you’ll find similar deals throughout the site. There are nearly 5000 infographic creation products available for pocket change, and the small jump from free to paid makes a considerable difference in professional cleanliness, customer support, and other factors.
Video infographics, where every section of the infographic is shown in a seamless sequence with accompanying animation, sound, and potentially voice-work, are very effective at grabbing a visitor’s attention. Animaker is an infographic tool designed around that specific format, and its free plan lets you create up to five two-minute-long standard definition videos every month, more than enough for when you’re still getting started. If you really love what infographic animations do for your business, and you probably will, the paid plan is only $12 a month.
Like some of the other options, BeFunky is a site for actually designing infographics and collages, and it can even serve as a handy online alternative to Photoshop for image editing. You choose your template, theme, colors, layout, text, etc. through a streamlined interface, letting you build a basic infographic in record time. Save the work and come back whenever, and export it as an image when you’re done.
While BeFunky won’t help you much for making something new and groundbreaking, beginners stand to gain a lot from trying out the tools. It’s even a good way to throw together a basic prototype of the sort of finished product you want. The starting plan is free but limited compared to the $4.95 per month Plus model. Also, consider trying Snappa if you want something even simpler to use.
Infographic templates can be a tricky thing to track down and put together, but for businesses who can’t afford a from-scratch design job, they’ll serve you well. As long as you are patient, not too picky in the beginning, and use the sites provided, your infographic should come together beautifully.
If you are having trouble with this side of infographic design, or are looking for assistance with similarly complex content, looking to expert outside help may be more economical. CopyPress can handle the entire process from ideation to finished product, or assist with designing the specific idea you’re looking to build. Whatever you decide, keep trying new things until you find the perfect setup, and you’ll be frequently releasing high-performing infographics in no time.
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