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April 27, 2022 (Updated: March 8, 2023)
Infographics can be effective educational tools thanks to their ability to break complex information into easy-to-understand components and to make dense data engaging. Business-to-business (B2B) companies can use these visuals to educate their audience to help nurture leads to guide them through the sales funnel. Discover the benefits of infographics for education by reviewing topics like:
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There are a variety of reasons B2B organizations use infographics to educate their audiences. Some include:
Different clients and stakeholders have different learning styles. Some of them process written and verbal communications quickly. Others prefer visual or tactile methods. Infographics are a great way to help people process information in a way that’s most accessible to them. That means providing words, images, and even interactive elements to help with attention, memory, and recall processes. You can use infographics with written content, too, so they can supplement each other. That allows your content to appeal to the widest range of leads.
There’s a lot of content on the internet. Don’t believe us? According to The Next Tech, people created 2.5 quintillion bytes of data every day in 2021 alone. With that much competition, how are you supposed to keep your audience focused on what you have to say? Especially when the temptation is high to bounce away and move on to the next shiny piece? Infographics can help. They take what might be overwhelming amounts of facts, data, and information in text and present them in a way that is engaging and holds people’s attention.
Studies show that most people remember just 10% of what they hear and 20% of what they read. But they remember 80% of what they see. In addition, most people make sense of visual material much faster than other methods. This is good news for infographic content creators for two reasons. First, you want people to remember your content, especially if it’s fantastic. It’s part of your lead nurturing process and you want it to make people think and stick in their brains.
But you don’t just want them to remember what you said, but also that your brand or company is the one that said it. By branding your infographics and using subtle but self-promotional language, you encourage your educated leads to come back to your brand when they’re ready to make a purchase.
Infographics often prove so effective in educational contexts because they use imagery to highlight, explain, or enhance text-based information. They capture attention, convey information, and encourage data retention from many learners and clients. That may make infographics ideal for teaching the basics of complicated processes or breaking down high-level data for general audiences. For B2B audience, this could be something like showing how your software simplifies a complex business process or even a tutorial to show people how to use a product.
Storytelling isn’t just for fiction or creative nonfiction. Marketers use it when trying to educate their audiences about relevant industry topics. They also use this method to increase persuasion when trying to get their audiences to make conversions. Infographics rely on storytelling and flow to carry the viewer through from the title to the last word or image on the page. It shows how each piece of information connects and why it belongs within the infographic narrative.
Storytelling helps draw your viewer into the information you’re sharing or explaining. It lets them immerse themselves within the topic or follow the threads to understand how multiple pieces of information come together to create one cohesive story. Storytelling also enhances recall and retention. This communication method engages both the left and right sides of the brain and creates stronger connections.
Related: Hub Content vs. Episodic Content: What’s the Difference?
You can use infographics to teach your audience about any topic, in any industry. Use visual aids to display information about:
Infographics are ideal for highlighting key events throughout a historical period. They can help clients understand how individual events connect to and influence each other, and how their outcomes affect the world today. For B2B companies, you can use this type of infographic to explain the history of your business or industry. You can also show how unique events in U.S. or world history have affected the need for or development of your products or services.
To make this type of infographic even more effective, narrow your focus period or topic. For example, you may choose to cover one year or one decade in your design. Doing this can keep the content focused and make it easier to follow, understand, and remember.
Statistics can tell you a lot about a topic, but numbers alone don’t always make the most interesting reading material. Adding graphics and short text explanations makes statistics easier to understand and remember. For B2B companies, you may use this type of infographic to create a visual case study or share findings from a research project or report. Companies in complex fields like medicine, technology, or other sciences may enjoy these types of infographics when conversing with clients who aren’t experts in their fields.
A data-focused infographic can also offer your audience insight into a high-level topic and help you position your brand as an authority on the subject.
An infographic can educate your audience about an important issue while teaching them how and why to take action. For example, if you work in marketing for an environmental B2B organization, you may make an infographic to explain to your audience the importance of recycling, and then explain how or why your products or services positively affect this task. This type of infographic is most effective when it concludes with a strong call to action (CTA) that gives your audience steps to take to make a move or a difference.
Infographics can be great tools to help people think creatively and learn new ways to apply their skills and knowledge to tasks. Creating a visual guide of tips or tricks for how to complete a project or meet a goal could be beneficial. For example, a B2B company may repurpose a blog post about five tips to get better organic traffic with their keyword tool and turn it into an infographic.
Infographics can teach your audience how to complete a complex procedure. Pair each actionable step with a related image to help your leads identify the goal of each stage and understand how to execute it. These types of graphics can be especially helpful for education because they explain every step of the process in multiple formats. By using words, images, and sometimes interactive elements, you can make each piece of information as clear as possible.
Infographics can help your audience learn more about an event. You can use visuals to prepare people for an upcoming event by explaining information like check-in procedures, behavior expectations, dress code, or payment collection. Use infographics to recap past events, like conferences or product launches. Include key statistics about the speakers or attendees, and share details about exciting highlights.
The term infographics for education doesn’t mean you have to confine them to students in a classroom. With B2B companies, that’s not likely how you’re going to reach your target audience. So what exactly does education mean in a B2B context? Like business-to-consumer (B2C) shopping, much of the early stages of a B2B buying journey start online with educational information about your brand, products, and services. This information helps potential clients make decisions and find the solutions they want.
The focus on educating your audience on these topics is one reason we engage in content marketing in the first place. Educating your audience can help them find solutions to their problems, even ones they didn’t know they had. It can also help them achieve their goals. Being the source that provides that educational information builds brand awareness, trust, and loyalty with your organization.
CopyPress solves some of your biggest B2B content needs because we specialize in high-quality content creation. You can easily turn the content we produce for your organization into an infographic for the right medium and potential customers or clients. Our process and strategy help support your team’s visual needs in a low-stress, high-return way in areas like:
Whether you’re interested in self-research or are looking for help from a skilled team, CopyPress can do both. Our strategists work with you through the discovery process to help learn more about your brand and company goals. We provide our clients with a list of keywords that will resonate with their target audience and help them remain competitive in their field.
If you’re looking for a more robust report that you can use in other areas of your marketing strategy, use our free content marketing analysis tool. With it, you’ll see how your current content compares to competitors and how it’s performing in search. It can expose gaps in your strategy where educational content could captivate your audience, leading to a better, more engaging content campaign.
CopyPress works with every agency, marketing team, or industry client to develop a living style guide document. This document follows your journey with us from the first onboarding meeting to content publication. It covers your brand voice, stylistic and grammar expectations, and any other information our creatives need to know about creating content authentically for your brand. Our team works with you to align this style guide with your goals, and you can update it throughout a content campaign as needed to get the results you want, every time.
With CopyPress, you’re not limited to just articles and blog posts. Level up your digital marketing strategy with white papers and eBooks on topics your company is an expert on. These pieces allow you to position your team as subject matter experts, further encouraging your leads to convert to paying customers or clients.
Our CopyPress creative team is dedicated to meeting your high expectations every time. Our writers, designers, and strategists put pride in their work and deliver quality results on every campaign. During the onboarding phases of partnership with new clients, we have you fill out a questionnaire about your expectations for working with us. This helps your client success manager pair you with just the right creatives for your project, no matter the niche or content.
One of CopyPress’s unique onboarding partnership features is our client alignment phase. During this process, before we start the initial work on your campaign, our creatives generate test content for your review. This allows you to determine if we understand your vision and goals. After the client review, you can then make updates to your living style guide to ensure that once we kick off the campaign, you get exactly what you want from start to finish. Note that the process for eBooks and white papers are slightly different because of the method of creation. Contact the CopyPress team to learn more about your options.
When you have questions, we have answers. That’s why we pair each client with a dedicated client success manager. This representative is your go-to for all your campaign needs. They help you with onboarding and alignment and check-in throughout production to help you with anything else you need. Get in touch with them through your personalized Slack channel to keep your communications in one place for easy reference.
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