May 22, 2018 (Updated: May 4, 2023)
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Infographics are a popular method for sharing complex data in a sleek and easily understandable format. In this highly competitive area, throwing together any piece of visual content just won’t cut it. Your infographics must be neat, organized, attractive, and informative. If you’re ready to try your hand at generating this type of content, the following infographic design tools can get you started.
Image via Flickr by KamiPhuc
Jumping into the world of infographic design doesn’t have to be an expensive proposition. You can get started with free online infographics design tools packed with creative features and powerful functionality. These top picks will let you get started for free, though most offer additional tools and perks for paid subscribers.
If you’re looking for quick infographic creation, Snappa is an efficient tool. The graphic customization isn’t as robust with this editor as it is in many others, but for speed and simplicity, it’s a top choice. Snappa features thousands of free stock photos so you don’t need to worry about taking your own photos or designing details from scratch. Just drag, drop, and go. Free accounts allow up to five downloads per month. A pro subscription is just $10 monthly for unlimited downloads and templates.
This is primarily a photo editor, but it includes graphic design tools that let you customize your images in creative ways. Users enjoy drag-and-drop simplicity with ready-to-use templates that make infographic design fast and easy. Personalized colors, text, images, and design elements make each finished product unique. For enhanced tools, you can purchase a BeFunky Plus subscription for just $4.95 per month.
This robust tool helps non-designers put together eye-catching infographics. The free version includes over a hundred fonts, more than a million stock images, and hundreds of design features for fast customization when you upload your own charts in image form. If you’re making multiple infographics, you can save your layouts to duplicate branding easily across several creations. Access additional photos, templates, illustrations, and tools for $12.95 per month.
You can use Piktochart to create posters, flyers, presentation slides, and infographics. Over 600 templates are available with customizable features that let you tweak the fonts, colors, and images. You can even add videos for a more engaging piece. The drag and drop design lets you easily reposition elements, and the background grid helps you align features neatly. While the basic version is free, additional features are available for a subscription starting at $15 per month.
If you’re looking for a little added guidance with your data representation, Infogram has the features you need. You input data directly, and Infogram generates a corresponding visualization. The program automatically changes your graphics to best suit the data, so you get extra assistance customizing your creation. Basic tools are free for up to 10 projects. Get additional functionality and more projects with a subscription starting at $19 per month.
This versatile suite of tools lets users go above and beyond standard infographics. You can add video, audio, and animations to your infographics with Visme. You can input your own data, connect to live data, or import information into more than 20 data visualizations. Customizable text, colors, and backgrounds facilitate easy branding. Create up to three monthly projects for free, or enjoy added storage, templates, tools, and up to 15 monthly projects for $10 per month.
More than 100 infographic templates are available in Venngage. Users can add icons, images, and charts to best represent their information and tell the right story. Customize the fonts and colors for instant branding. Once you’ve created your brand kit, you can access it again in an instant for future infographics, so you can maintain consistency across all your creations with minimal effort. Create up to five infographics free or upgrade to a business account for $49 per month.
Though the free version is rather basic, this web-based infographic creator offers all the essentials, including arrows, connectors, background shapes, and a variety of text tools. The free version of Easel.ly includes 10 fonts and 60 images, so you can customize your information, but you’ll be somewhat limited in the total scope of your representations. A pro version with more resources is available for $3 per month.
If you’re willing to make a slightly larger investment in your infographic design, you can expand your search. Consider these powerful but reasonably priced tools.
The adaptive templates in Adioma adjust automatically as you input your data, so you can evaluate adjustments at a glance as you put together your infographic. Icon-to-word matching helps you find visual representations for the text in your infographics. Access an extensive collection of icons and intuitive one-click color schemes for fast customization with this infographic creator. A pro account starts at $39 per month.
Though primarily a photo editor and graphic design tool, PicMonkey also offers infographic creation tools that let you incorporate your visual creations in a rich, informative graphic. Select from several pre-made templates, then customize your project with your colors, text, images, and logo. Subscriptions start at $7.99 per month.
If you want to create something other than a traditional static infographic, the following infographic design tools may serve your purposes. These picks offer infographics that are something out of the ordinary with options for interactive media and other innovative creations.
Though it isn’t designed for traditional infographics, you can use Vizualize to turn your resume into one. If you’re looking for an innovative way to pull your resume up to the top of the pile, this tool offers a quick and engaging way to do it. If your experience lends itself well to a data visualization, use Vizualize to upgrade your job applications.
You can quickly create eye-catching animated videos with Animaker. Draw on more than 100 charts, over a thousand icons, and more than 3,000 maps to create engaging and informative video creations. If you’re interested in generating a video infographic, this is one of the few free tools that will get you started on this type of project. The basic version is free, while a personal level subscription is $12 per month.
Here is a solution designed exclusively for interactive infographics. Designers drag and drop elements such as text, images, video, and widgets. A full library of tools offers animation effects that you can add to these elements. Set interactive features that are triggered by hovering or clicking. You can even add your own code for the ultimate in customization. As an added bonus, Ceros offers insightful tracking tools to help you evaluate how your infographics are performing. Request a free demo to learn more and get a pricing model for your company.
In addition to your infographic design tools, you’ll want to invest in your data visualizations that tell a comprehensive story. If you’re not finding all the tools and functionality you need in one of the creation tools above, you may find that you can get the perfect look and feel by working with multiple programs. The following data visualization tools will help you put together some of the parts and pieces that you may want to pull into a larger infographic later.
If you’re interested in creating simple graphic visualizations, Google Charts is an efficient tool. You can create interactive charts that add an extra layer of depth and interest to your topics. Though these graphics aren’t themselves complex enough to count as infographics, they make data easily interpretable and are a prime pick if you want to explore only one set of data.
Though this isn’t a traditional infographic creator, GetAbout.Me does generate a specific set of charts and graphics. This insightful tool helps you evaluate social media activity such as hashtags, Twitter searches, and mentions. See how influential your Facebook page is, or generate a report reviewing your last year of social activity. If you’re looking for an infographic that covers these topics, GetAbout.Me is a great tool for gathering the information and insights you need.
While many infographic makers come with a full suite of images, graphics, and icons, there are still times when you want to draw on an outside source for more original customization. Blugraphic is a prime resource for free images, fonts, templates, and more. While some are available for purchase, others won’t cost you a thing. If your infographic creator doesn’t have what you need, this resource can help you fill in what’s missing.
If you’re struggling to find the best way to visualize your data, try iCharts. This cloud-based analytics tool works with your NetSuite dashboard to help you generate visual reports. Businesses with complex analytics to tackle can dive into the data with this intuitive tool. Though you’ll need to ultimately pull your charts into another program to turn them into an infographic, this is a great place to start gathering and evaluating your data.
If your infographic involves mapping, the cloud-based ArcGIS platform offers outstanding functionality that may suit your purposes. Users have access to an extensive collection of base maps with information on demographics, administrative and environmental boundaries, transportation networks, and more. With the self-service mapping tools, you can input your own data to generate engaging maps that tell your story in a rich, new way.
For quick map generation, ChartsBin is a zippy solution. This free tool allows you to input your data and generate world maps, bar charts, line charts, and pie charts. You can embed the resulting graphic in your blog or website or export it as an image. Use the graphic as a standalone data representation or pull it into a larger infographic as part of a more complex story.
If you’re looking for a simple tool for generating bare bones diagrams, Creately offers the necessary functionality. Though its design is somewhat lacking aesthetically, it may provide a starting point for brainstorming the layout of more complex infographics like flowcharts. If you want to map out your data quickly, this offers a fast drawing tool that can get you started.
Designed for visual communication and collaboration, Gliffy is a visual diagramming tool that’s designed to help users map out flowcharts, network diagrams, and software architecture. Its drag and drop tools let you build diagrams quickly. Though not as flashy as many infographic tools, these designs can offer a solid rough draft for a future piece or help you map out ideas effectively.
If a word cloud will suit your visualization purposes, Wordle is a simple generator that will give you what you need. Just add your text, and a fresh cloud is instantly generated. You can play with the layout, change the text, and adjust the color scheme to best suit your project. Save the word cloud to your desktop and use it as a feature in a larger infographic.
Visit the SIMILE Widgets site to access a collection of open-source tools for data visualization. You’ll find generators that help with timelines, time plots, and more. If you can’t find the right tool for visualizing your data with any of the standard infographic creation tools mentioned above, this resource might offer what you need.
Once you’ve put together your stunning infographic creation, the next step is sharing it. Infographics are best used as part of a larger content marketing strategy, though they can be used by themselves in certain places.
Infographics aren’t ideal for social sites like Twitter or Facebook. The long, lean shape works well on Pinterest, but not much else. The best tactic for sharing your full infographic is to draw your social followers in through a link. Offer an enticing teaser with a small snippet of your infographic. Break it up into smaller images that are better suited to your Facebook feed or tiny Tweet and include a link to the full image.
With the right infographic design tools and strategies in hand, you can add infographics to your content marketing lineup and share even complex data sets in a sharp, snappy way. Start brainstorming how infographics might work for you.
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