With their impressive abilities to blend images and text seamlessly, attract attention with eye-catching design work, and drive results, infographics are ideal for myriad marketing applications. To make this type of content work for your brand, however, you need to know how to make infographics work for you. Discover effective strategies for designing, publishing, and promoting infographics for marketing.
Why Infographics Are Such Effective Marketing Tools
Image via Flickr by wocintechchat.com
No matter what you’re marketing, you have stiff competition when it comes to attracting the attention of your target market. After all, the amount of new online content that users produce every day is nothing short of mind-boggling. Every time you write a blog post, share key data, or publish on social media, your brand competes against 656 million tweets, 4.3 billion Facebook messages, and 5.2 billion Google searches every day.
For years, marketers have understood that image-based content tends to be much more effective than text-based-content in attracting attention, earning views, and driving results. Adopting a visual-first strategy may prove successful in most cases. When your brand needs to convey a complex idea or share data-focused information, however, images alone may not do the job.
Infographics offer a unique way for your brand to stand out from the competition. Since the human brain can process images 60,000 times faster than it can understand written content, infographics’ combination of images and text help your audience make sense of complicated information and high-level data efficiently. In fact, infographics can help your brand accomplish myriad marketing tasks, ranging from increasing knowledge of your brand to producing leads.
Enhance Brand Awareness
Whether your brand already has a strong following or you’re relatively new in your industry, developing a strong infographic can build brand awareness. Choose a topic that’s relevant to your target audience and feature your logo prominently on the finished product to introduce new potential customers to your brand.
Infographics typically rely on advanced research and cutting-edge data, making them excellent platforms for demonstrating your company’s expertise. With a strategy of creating well-executed infographics and producing high-level content, you can take smart steps to position your brand at the top of your industry.
Drive Website Traffic
When you produce infographics that seamlessly fuse images and text, you’ll have the chance to produce compelling content that drives shares, likes, and click-throughs. Even if your infographics don’t quite reach viral status, they can still drive increased traffic to your website. If you guide visitors through your website effectively, you could even drive conversions and earn new customers.
Improve Search Engine Optimization
As your infographic creates more website traffic and your content earns more backlinks, you’ll have an increased opportunity to improve your site’s search engine optimization (SEO). Naturally, high-performing content and reputable backlinks help your site improve its ranking, which can give your brand more exposure and attract more attention over time.
Very few brands produce infographics simply for informational purposes. Instead, this type of content is ideal for generating leads and expanding your customer base, especially when you pair it with the right call to action (CTA).
How to Design Infographics for Marketing
To produce eye-catching marketing infographics, you’ll need knowledge of the infographic creation process, an understanding of best practices for design, and tools to do the job. While you may be able to create do-it-yourself infographics in-house, hiring a professional team could offer a much better return on investment (ROI). Weigh your options carefully to make sure you get the most out of your marketing infographics.
Create DIY Marketing Infographics
With the right skills and sufficient resources, you can develop DIY infographics for your brand. Keep in mind that the learning curve can be steep, and you may not get the payoff you expect if you don’t adhere to best practices for infographic design. To try your hand at creating DIY marketing infographics, follow these steps:
- Decide on a topic. To zero in on a great topic for your brand’s infographic, review key trends in your industry, analyze your most popular blog posts, or take a look at successful infographics that your competitors have published. Keep in mind that any topic you choose should be relevant to your audience, something other brands haven’t already covered extensively, and an area in which your brand has exclusive insight.
- Gather research. The best infographics begin with current, accurate data that supports your discussion. You can certainly source internal metrics for this type of content, but you can refer to other sources, too. Review recent case studies and industry reports or acquire data from publicly available sources, such as the Google Public Data Explorer.
- Write it out. Using your research as a guide, begin hashing out the script for your infographic. Aim to keep written content bite-size in length, as you’ll want to make the infographic easy to read and understand. Sketch out a visual narrative as you go so you’ll be ready to add the written content into the infographic design.
- Use a design app. With over a dozen free and paid design apps, you’ll find no shortage of platforms to consider. Whether you choose Canva, Venngage, or any other design app, take the time to evaluate the available layouts, icons, and branding options. For best results, you’ll want to choose an app that allows you to incorporate brand colors and logos, use eye-catching icons and graphics, and maintain a strong sense of design.
Contract an Experienced Infographics Team
Whether your company lacks in-house design experts or you recognize the added value you could gain from going a professional route, you’ll want to consider contracting an experienced infographics team. Hiring a professional firm means you can leave the ideation, research, and design to a team of experts so you won’t have to waste time or resources on purchasing custom tools, acquiring new skills, or learning best practices. In addition, you can rest assured that your professionally developed infographic won’t look like any others out there, thanks to the customized layout and personalized design.
When you hire CopyPress to create infographics for marketing, you’ll work with an experienced team that seamlessly handles every step of the infographic creation process. Take a look at what to expect when you hire CopyPress to develop infographics for your brand:
- Innovative ideation: Working with a professional team means you don’t have to produce brilliant infographic concepts on your own. Instead, the CopyPress team works with you to generate unique ideas that pertain to your industry, engage your audience, and help you achieve your goals.
- High-level research and writing: You can leave all the research and writing to a professional team. Since the CopyPress team understands the type of data that drives results and the style of writing that works best for this type of content, you can look forward to great results.
- Productive feedback: You’ll have plenty of time to offer feedback at various points during the production process. That means you can always feel confident that the infographic will meet your standards and achieve the marketing goals you’ve established.
- Customized design: One of the biggest upsides of working with a professional team is the customized product you’ll receive. Rather than looking just like any other standard layout, your infographic will boast an original design that’s sure to stand out from the crowd.
- Professional results: Hiring an experienced design team means you can expect nothing less than a professional final product. You can anticipate a sleek-looking infographic that shares advanced research, promotes your brand effectively, and helps you drive results.
How to Publish and Promote Marketing Infographics
When your brand develops infographics for marketing, creating content is only the first part of the process. To make the most of your infographics, focus your efforts on developing a comprehensive marketing campaign that includes publication, promotion, and analytics. When you want to get the highest possible ROI for your efforts, it’s essential to incorporate infographics into a comprehensive strategy with a long-term timeline.
Create a Landing Page
Whether you develop your own DIY infographics or you work with a professional team to create high-quality content, you should publish each infographic on its own landing page. Not only can you easily link to landing pages from virtually anywhere, but a great landing page can also provide an engaging introduction to help your audience get the most out of your content.
Don’t forget to include a CTA on your infographic landing page. An effective CTA gives you the opportunity to encourage your audience to read more about a topic of interest, learn about your brand, or even consider a related product or service.
With a dedicated landing page, you can also generate leads using your infographic. Use your visual content to drive interest in downloadable content or to highlight the benefits of gated content. With a combination of eye-catching design and an effective CTA, you can gain new subscribers and build your list.
Make Infographics Embeddable
While you should always give infographics their own dedicated landing pages, you should consider additional options for publication, too. To gain the best possible exposure for your content, you may want to encourage other websites to publish your infographics.
Making infographics embeddable is the easiest way to allow for widespread distribution while still maintaining some level of control over your ownership and your ability to track results. On the landing page, include the embed code below the infographic so brands can easily find and use it on their own websites.
Incorporate Infographics in Branded Content
When you have an embeddable link, you can easily incorporate your infographics into your own branded content, too. From short blog posts and long-form articles to white papers and case studies, you can feature this visual content as a means to enhance your discussion or make complex information easy to understand. Consider developing a series of written content that highlights your infographic to drive traffic for weeks, years, or months to come.
Share Infographics With Your Subscribers
After producing an infographic you’re proud of, don’t hesitate to share it with your subscribers. Start by designing a newsletter that highlights one or two key topics that the infographic illustrates, but don’t give away all the details. Instead, encourage subscribers to click through and learn more. Point them toward a dedicated landing page featuring a CTA that drives further action.
Be sure to share your infographics and any related content on your brand’s social media platforms, too. Rather than uploading the entire infographic to social media, post a snippet and provide a link to a landing page. Not only will sharing a snippet be easier for social followers to view, but this strategy will also drive additional traffic to your site while helping you achieve related marketing goals.
Secure Backlinks on Other Websites
Don’t limit your promotional efforts to your own website, newsletter, and social platforms. Strive to get your infographic published on other websites, too.
To accomplish this goal, create a list of news sites and blogs that relate to your niche. Craft an original pitch for each site, offering a brief overview of your brand, an introduction to your infographic, and an invitation to share your content. Consider authoring articles for related sites that welcome guest blog posts, as this could offer an opportunity for your brand to reach an even wider audience while promoting your infographic.
Track Your Results
Whether you incorporate one or all of these strategies into your marketing plan, don’t forget to track and monitor the results of your campaigns. Use Google Analytics to monitor traffic, and refer to the newsletter and social media metrics to track shares and click-throughs. Don’t stop there, though. Track site visitor behavior, product sales, and subscriber signups to make sure your infographic marketing efforts are having the desired effect.
No matter your company’s niche, infographics can be the ideal tool for promoting your brand and driving your marketing strategy. Now that you know what goals this type of content can accomplish and how to promote it effectively, use this guide to put infographics for marketing to work for your brand.