The infographic is one of the most compelling pieces of content you can create. It provides a vibrant alternative to standard text-based content and gives you a vehicle to more effectively convey information. The history of infographics is interesting. From prehistoric graphics to today’s infographics online, this digital media asset has evolved throughout the years.
Infographics have been seen as early as 25,000 years ago in the Serra Da Capivara caves of Brazil. These infographics depicted information on cave walls and may be the oldest in the Americas. One of the oldest graphics ever found is the Dunhuang star atlas. This ancient Chinese atlas has more than 1,300 stars depicted and dates back to 649 and 684 AD.
William Playfair created the modern statistical graphs including the line graph, pie chart, and the bar chart in the late 1700’s. These data visualizations are popular among today’s infographics to show a variety of data in an easy-to-understand format.
In the 20th century, infographics began to evolve to include the design elements we still use today. Data elements and pictograms emerged into to infographic scene. “The Sunday Times” started the movement of printing infographics created by Peter Sullivan and inspired many other publications to do so as well.
Then came the internet and creating infographics online that we know and love today. Not only are infographics a nice break from general forms of content, but the infographic is one of the most successful at entertaining, engaging, informing, and persuading audiences.
If you still aren’t convinced yet that your business needs to be creating infographics, then take a look at the beautiful infographic below that outlines the history of infographics and the benefits they have on your content marketing strategy.