While do-it-yourself tools and online design apps give you the power to create simple infographics for your brand, sometimes you need content that delivers more of a punch. Find out why you should consider hiring an infographic design service and what to expect when you take advantage of a professional team to produce your brand’s infographics.
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With their seamless combination of text and images, infographics can give your brand a new platform to convey information and connect with your target audience. Your brand could realize several key benefits from hiring a design service to produce attractive and informative infographics and diversify your content strategy.
Most brands need a healthy mix of written and visual content to connect with their audiences effectively, but image-based content often performs much better in terms of shares and likes. Since the human brain can process images 60,000 times more quickly than it can understand text, it’s no wonder that visual content tends to get more reactions. Because infographics combine eye-catching graphics with compelling text, this type of content can help your brand attract attention and enhance visibility.
In addition to enhancing your company’s visibility, infographics can help build brand awareness. Since they generate three times more social shares than other content types, infographics can help more people than ever learn about your brand and understand the value it offers. No matter whether your company is brand-new or well established, increased visibility and expanded brand awareness can build your base and help you grow your target audience.
When you want to share your latest findings and your most exciting data with your audience, an in-depth article might seem like the easiest way to get your message across. However, if a data-heavy article is just as likely to alienate your audience as it is to impress them, an infographic can make complex data much more accessible. By highlighting key findings and using images to enhance understanding, infographics can ensure that important information resonates with your audience and help your brand establish its expertise.
Whether you want to introduce new followers to your brand, build a subscriber list, or create interest in a product or service, infographics can help you realize your goal. An experienced design service can ensure that your infographic has the right call to action (CTA) and that you have a solid marketing plan in place to get the most out of your new content.
If you’re torn between creating a DIY infographic and hiring an experienced team, you need to know when it’s time to bring in the professionals. Take a look at a few of the most common reasons brands forgo the DIY route and contract with an infographic design service instead.
When you have so many user-friendly design apps at your fingertips, it’s easy to forget that even the sleekest program can’t teach you design basics or higher-level skills. In contrast, working with an experienced team gives you access to their experience and professional design skills. When you hire a creative team, you can trust that your infographic will look sharp, be easy to read and adhere to best practices. You can also expect a professional team to incorporate your brand’s colors and capture your voice to make the finished product truly yours.
Using a DIY design app might seem easy, but the layouts and graphics that these programs offer tend to be limited, especially if you’re searching for free options. That means the template or icons you choose could already appear in thousands of other brands’ infographics. Looking just like other brands won’t help you stand out from the crowd.
In contrast, contracting with a design service is your ticket to high-quality content creation and completely unique infographics. When you hire a design service, you can expect to get infographics with fresh layouts, custom graphics, and personalized fonts that help you meet your marketing goals.
When you opt to work with a professional design service, you can do more than produce unique content. You may also be able to create interactive infographics, which incorporate audio, video, animation, and other dynamic elements. These more complex infographics can help your brand attract even more attention and generate even more effective results.
Creating a successful infographic requires much more than choosing the right icons, fine-tuning your text, and putting it all together in a cohesive design. Naturally, infographics also require branding, CTAs, and links to ensure that your audience knows exactly what to do and how to connect with your brand after viewing your infographic. When you hire an infographic design service, you can expect your professional team to handle all of the behind-the-scenes work that goes into producing the optimal infographic.
Before you start working with an infographic design service, it’s important to understand the types of available options and familiarize yourself with the different levels of service they offer. From full-service firms that handle every step of your project to budget-friendly design services that offer basic products, there are several choices, depending on your needs and budget.
You don’t have to look far to find a comprehensive infographic design service, as CopyPress’s experienced team offers full-service content creation for a variety of brands. Full-service firms like CopyPress work with you every step of the way, from ideation to publication. CopyPress offers skilled ideation services so that your infographic has an original concept and an interesting angle, thorough research to ensure that data and facts back up your content, expert writing that accurately conveys information while keeping your audience engaged, and custom infographic design that keeps your content looking unlike anything else out there.
Although full-service design firms like CopyPress typically have large teams composed of research, design, and writing experts, you won’t necessarily have to work with each individual team member. Instead, you’ll work with a project manager who communicates with other team members on your behalf, gets your feedback, walks you through any necessary revisions, keeps you informed of any developments, and makes sure everything stays on schedule.
If you’re looking for a mid-range infographic design service, a bid-based platform might meet your needs. On platforms like 99Designs, you can post a design project you need assistance with, such as an infographic. Then you can set a budget, create a contest, and invite designers to bid on your project. When the contest ends, you’ll select the designer whose idea and portfolio you think works best for your brand. You’ll then work with the designer to provide any necessary feedback before receiving the final product.
Opting for a bid-based platform requires you to give up a lot of control over the project, as designers seek you out instead of the other way around. However, most of these platforms offer money-back guarantees if you aren’t satisfied with the final design.
The most budget-friendly infographic design services offer finished products that cost as little as $5. Platforms such as Fiverr connect you with individual creatives who provide infographic designs based on relatively standardized templates. Most designers on this type of platform offer a range of services at different price points. The least expensive may include a limited number of data points and no revisions, while a higher priced option may include a larger template with space for more data and unlimited revisions.
When you work with a budget-friendly design service, you’ll communicate directly with the designer. Since each designer may have a different process and a variety of price points, you’ll want to make sure you know what you’re getting before you begin.
The type of infographic design service you choose impacts the amount of legwork you’ll need to do when producing this type of content. Use these guidelines to set yourself up for success, no matter which type of design service you select.
You’ll typically start by filling out a simple questionnaire that requests basics about your brand, your industry, and your content needs. You don’t need to have an infographic idea in mind, and you don’t even have to do the research yourself.
Instead, you can leave all of the hard work to an experienced team. You’ll schedule a kick-off call to begin the project, and you’ll discuss the goals you want to achieve, the budget you’re allotting to the project, and the deadline you need to meet. As your design team works, you’ll communicate regularly with your project manager.
Since bid-based design services typically connect you with individual designers instead of with complete creative teams, you’ll need to do everything except the design if you go this route. You’ll need to decide on an idea for an infographic, gather all of the pertinent data, and write the content. You may also want to browse infographic designs on Pinterest or other image-based platforms to get a sense of how you want your finished product to work.
Once you have all of the basics out of the way, you’ll need to decide on a budget, which may require additional research. Naturally, you’ll want to make sure the amount you’d like to spend is likely to attract the kind of designers whose work meets your needs. Then you’ll be ready to launch your contest, choose a designer, negotiate any details, and manage the project until it’s complete.
Before you select a designer on a budget-friendly platform, you’ll need to do all of the preliminary work for your infographic. You’ll need to come up with an intriguing idea that will appeal to your audience, do all of the research and gather all of the data, write all of the content that will go into the infographic, and decide on a catchy title.
Once you’ve completed those steps, you’ll want to review designers’ portfolios to find one whose past work meshes with your brand. After reading the designer’s reviews and confirming the pricing options, you can book the designer of your choice and start discussing the project.
No matter what type of design service you choose, you want to make sure it doesn’t disappoint. Here’s what to expect from each level of infographic design service.
When you work with a full-service design team like CopyPress, you can expect clear communication throughout the process, which typically lasts a few weeks. You’ll have ample opportunities to review the work in progress and request edits or modifications along the way so you’ll know exactly what to expect when you receive the finished high-resolution file. You can then publish the final product on your website and put your marketing plan in motion.
When you opt for a bid-based design platform, you can expect to get what you pay for, as long as you do your homework. Rather than signing on with a design service you know and trust, you’ll take responsibility for leading the project and vetting your design team. Be sure to negotiate file type, size, and deadline before starting a project so you get exactly what you need to publish and promote your infographic.
When you go with a budget-friendly design service, give yourself ample time to compare and review each designer’s offerings. Tight turnarounds are often possible on budget-friendly design platforms, but you may end up paying a premium price. Note that since some designers only offer certain file formats or license types with premium packages, you may need to pay more to get the final product you need.
No matter what goals you want to achieve, level of oversight you want to have, or budget you want to spend, you can find an infographic design service to meet your needs. With this guide in hand, you can choose the best design service for your brand, know what to expect, and get the most out of your shiny new infographic.