Vector Infographics: Why, What and How-to

Infographics are great for interpreting information and data through visuals. Information can be simplified by using graphics that explain their importance, allowing the viewer to easily understand what they’re being shown. Audiences are currently more receptive to viewing images than trying to interpret a great amount of data; therefore, resulting in infographics becoming more popular. They present facts to viewers in a way that’s not only visually appealing but also digestible. Let’s go into more details about vector infographics below.

What Are Vector Infographics?

vector infographics

Image via Flickr by  Santa Monica Mountains National Recreation Area

Sometimes, graphics need to be changed around to better express what they’re trying to say. Vector infographics occur when parts of graphics are formatted to meet the needs of what you’re trying to communicate to your audience. The sizes, colors, and shapes of the graphics can be altered without depleting the original graphic’s quality.

Raster images, also known as bitmap images, are pixelated. When they’re sized larger, you can see each individual pixel. With vector graphics, you’ll get smooth images, no matter what size they are. This can be done by creating a graphic yourself, paying someone to make the vector, or finding online resources that provide both free and paid vector images.

Vector infographics can also be greatly modified, while raster images can’t. Vector infographics are composed of mathematical equations. They can be made into pictures using curves and lines. A graphics file can then be changed to any size without losing their dimensions.

For example, if you were to make your vector larger, you wouldn’t see pixelation like you would with raster graphics. Vector infographics come in EPS (Encapsulated PostScript), SVG (Scalable Vector Graphics), AI (Adobe Illustrator Artwork), and PDF (Portable Document Format). They work best as simple illustrations and logos.

Why Use Vector Infographics?

Infographics are a beautiful and visually appealing way to display data in a simple form. An audience can easily interpret what the numbers and facts are covering.

Vector infographics add a little more dimension and detail to the graphics, making them stand out even more and enabling them to attract audiences. Colorful and enticing graphics filled with valuable, easy-to-read information can benefit your company by bringing in more prospective clients and partners to work with.

If you like to play around with graphics sizes without taking away from the graphic’s original design, vector graphics are the way to go. You don’t want to spend all of your time creating a raster graphic only to have it be sized incorrectly or pixelated at huge dimensions. You can avoid this by using vectors for your infographics.

Vector Infographic Examples

There are plenty of examples of vector infographics to study online. Many of these are free; however, there are paid resources, too. Let’s look at some examples of vector infographics.

Weekdone Infographics

Weekdone infographics provide a package of vector images that go great with a variety of themed infographics. The kit comes in several hues of bright orange and comes with a world map, timeline, several pie charts, and other graphics. The kit comes in a dark or light version. If you have orange as one of your only business colors, then part of the infographic work is done for you through the kit.

Brand EPS

Brand EPS, like its name, provides vector graphics pertaining to┬ámany popular logos. More than 3,000 brand icons and 9,000 brand logos can be used here. The downloads are free and come in PNG (Portable Network Graphics), JPEG (Joint Photographic Experts Group), and SVG (Scalable Vector Graphics) formats. If you aren’t sure what to look for, punch some keywords into the search box and browse from there.

Infographics Element Pack

The Infographics Element Pack comes with basic, yet important components to create a successful vector infographic. Bright blue, purple, red, green, and orange are found on the world map as are icons of people, smartphones, computers, tablets, pie graphs, bar graphs, and other icons that can be added to different themed infographics.

Infographic Elements template pack 01 provides stock images of vectors. Shapes and icons are used to draw attention and categorize data. Another way to draw attention to the infographic is to use bright colors, which are displayed on the graphics. There’s also a tree diagram, a world map with markers, a pyramid, a bar diagram and a pie chart. They’re all customized to fit the needs of your vector infographic.

123RF

123RF has some beautiful illustrations that can be used for infographics. For those looking to create an infographic about energy, 123RF has some great vectors that can be applied. Light bulbs, world maps, and dollar signs are some just some of the vectors that can be utilized for your energy infographic.

These images can also be used for infographics on sustainability, energy consumption, or eco-friendly products. For those interested in creating a sports-related vector infographic, 123RF has some great illustrations relating to sports.

Business Infographics

This infographic kit for business is ideal for various business-related infographics. These beautiful graphics stand out due to their flat designs and long shadows. The red, yellow, orange, and blue coloring all the graphs, pie charts, and bar charts cause these graphics to stand out.

Shutterstock also has some great examples of vector infographics. One of their examples is for a computer technology set. The graphic is appealing, despite the simple, to-the-point appearance. The viewer can tell the graphics are about technology just by looking at the images of computers and cell phones.

With vector infographics, you can change the image’s dimensions to meet your company’s design without taking away the quality of the graphics.

CopyPress has some great examples of infographics, viewable to potential customers. They have a variety of static and interactive infographics to view and play around with. CopyPress is one of many online resources where you can get infographics made for your thriving business.

Dreamstime has a great example of a 3D graphic of a world map. Most of the shapes on this infographic are 3D. A gloss and glow feature was added to the graphic, making it stand out even more. The pie diagrams and globes can be changed to fit with your business colors and design.

Other Vector Graphic Suppliers

Bigstock is another graphics company that is gaining headway in supplying vector graphics. Bigstock offers flight infographics for those who work in or with the airline industry. Airplanes, weather icons, callouts, and other airline-related graphics are found with this set, which would be great to use for an airline or travel infographic.

For healthcare and medical infographics, check out Depositphotos for some great vectors. You can find a heart icon, a man and woman next to a world map, other human organs, a pie chart, and various health related bar graphics (if you’re creating a health-related infographic). The bright colors are eye-catching, as well, which will draw viewers to the final infographic and to your business.

Graphic sets can be used through the website iStockPhoto. They can be used on a variety of infographics. Many graphics can be modified for tablets, smartphones, and desktop computers. Examples of available graphics are world maps, globes, pyramids, pie diagrams, a histogram in 3D, callouts, flags, and labels, just to name a few.

iStockPhoto has other great infographic sets for elements with icons. The scientific shapes are familiar and come in bright colors. Chemical laboratory devices, such as test tubes, burners, and beakers in vivid orange and green liquid, are a few of the graphics that come with the set. Other pictures and details include a map of the United States (with certain states emphasized), a light bulb, world map, battery, and a CFL (Compact Fluorescent Light) bulb.

Vector Infographic Tips

How can you make your vector infographics stand out from the rest? Instead of spending years attempting to make your infographics stand out through trial and error, keep these tips in mind when planning, creating, and executing, regardless of whether you create them yourself or hire someone else to do it for you.

If you plan on making your own or hiring someone to make vector infographics for you, make sure to have a clear idea of what you want. Give detailed instructions and pictures so you’re satisfied with the end result.

If you choose to hire a professional to create your vector infographic, leave no doubt about what you want from the start. You don’t want to be given the final product when it’s not what you wanted in the first place. Be specific and clear from the start so that the process can be a smooth and successful one.

Make Your Own

One option for one-of-a-kind vector infographics is to make your own, but where do you start? After you do some research on what exactly your graphic will look like, you’ll need to get some tools to help you start your project. There are many software and hardware tools that will help you make beautiful vector graphics to show clients on your social media platforms.

If you decide to make your own, investing in a Wacom tablet can help add details to the graphics by using Bezier tools. The Bezier tool is an option when using the pen on the Wacom tablet. These tools can take time to master, but they can add beautiful components to graphics and make your infographic stand out, even in a professional crowd.

Formatting the final vector as a TIFF (Tagged Image File Format) might save you in the long run. Start it as a CMYK (cyan, magenta, yellow, and key) file, then transfer it as a TIFF file. Composition and color issues can be avoided by transferring with this method.

Most importantly, don’t forget your audience, who will view the final result. You might want to use one data type, but if it’s not what your audience wants, the final infographic will be a waste of time. Do your research to find out what your audience wants to know.

Another option is to purchase graphics or use free graphics from websites to put together as an infographic. There are many resources to find paid and free graphics. Vexels is a design stock and editor website. You can find thousands of free vectors to choose from for your infographic.

The website even has a place where you can edit the image to your liking so it fits with your business design. For example, you can change the text and colors. Flaticon offers over 790,000 vector icons to choose from. These icons are available in JPEG, BASE64, PNG, EPS, and SVG.

Vector.Me offers over 280,000 vectors to choose from. Vector.Me’s team couldn’t find a free search engine for vectors, so they created their own. If you’re only looking for a few images to add to your infographic, you can even find separate icon and logo vectors. FreeVectors.net is a place for vector creators to display their finished works and is free for the public to use.

As you can see, vector infographics, when created correctly and displayed in the right places, can add a positive impact to your business. You can reach a huge audience that is hungry for information by providing that information with your infographics. By providing the right data in a beautiful, visually appealing way, you can make connections with other businesses and an audience who may become future clients.