Interactive Media
Interactive media encourages an audience to become active participants in their learning and exploration journeys. Some of the most popular types of interactive media include surveys, quizzes, and buying guides.
A Guide To Interactive Marketing (With Examples)
Traditional advertising was—and in some ways, still is—one-sided. A company buys ad space, shares the copy and images for the campaign, then waits...
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Traditional advertising was—and in some ways, still is—one-sided. A company buys ad space, shares the copy and images for the campaign, then waits for people to purchase their product or service. This type of advertising relays a message but doesn’t start a conversation with customers. As we’ve...
27 Apr 2022
In content marketing, a contest is an event your audience or followers compete in to win prizes. Contests differ from other promotions like sweepstakes and raffles because the winner needs skills to claim their prize. Companies use contests to generate interest in their brand or engage with...
24 Feb 2022
Including videos in your email marketing campaigns can make them feel more exciting and personal. They create a dynamic experience that’s different from plain text messages. Depending on the program you use, there are several ways to embed video in an email. Today we’re discussing the benefits...
10 Sep 2021
Engagement rate matters in everyone’s social media or content marketing campaign. It can tell you a lot. But most importantly, it tells you if your audience even cares about the content you’re producing. Low engagement means low interest. Low interest means that you might need to change...
7 May 2021
