Interactive Media
Interactive media encourages an audience to become active participants in their learning and exploration journeys. Some of the most popular types of interactive media include surveys, quizzes, and buying guides.
A Guide To Interactive Marketing (With Examples)
Traditional advertising was—and in some ways, still is—one-sided. A company buys ad space, shares the copy and images for the campaign, then waits...
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Traditional advertising was—and in some ways, still is—one-sided. A company buys ad space, shares the copy and images for the campaign, then waits for people to purchase their product or service. This type of advertising relays a message but doesn’t start a conversation with customers. As we’ve...
27 Apr 2022
Marketers are always looking for the next big content innovation to help generate leads and engage an audience. With so many pieces of content produced and shared every day, it’s difficult to break from your routine and try something new, especially if your current strategy already works....
29 Mar 2022
In content marketing, a contest is an event your audience or followers compete in to win prizes. Contests differ from other promotions like sweepstakes and raffles because the winner needs skills to claim their prize. Companies use contests to generate interest in their brand or engage with...
24 Feb 2022
Most marketers have heard of the Rule of Seven or the Law of 29. Both principles demonstrate the idea that you need to interact with a potential customer a certain number of times before they decide to purchase a product or commit to your company. One way marketers try to...
10 Feb 2022