March 20, 2020 (Updated: May 4, 2023)
In this article…
You probably see interactive infographics and content all day. It’s so prevalent, it might not even register to you what it is. Between quizzes and calculators and maps, it’s easy to forget that all of those things are considered pieces of interactive content that take time and talent to create. If you’re looking at how to create interactive infographics, start with what makes interactive content so great and explore interactive content samples before you begin your project.
Before reviewing interactive content samples, it’s important to understand the criteria for a great piece of interactive content. It boils down to its effectiveness. If it gets the user to follow through the entire piece of content and perform the intended action, it’s effective. It informs, educates, and/or generates sales. It goes viral. It gets shared. It also needs to engage the user. Make something fun and intuitive to keep your audience entertained through the entire experience.
Another mark of a great interactive piece of content is the design. If the design is well done, it’s likely to grab a reader’s attention much quicker and hold it much longer. The truly great pieces of interactive content are meticulously put together, from concept to wireframe and full design.
Interactive content is very complex, so it can be a difficult thing to create. If you understand what other brands have done well, though, you can get a better idea of how interactive media can solve a potential problem for your audience. Below are examples of interactive media, what they do for the brand and what they do for the user’s experience.
Image via HBO
HBO capitalized on the popularity of “Game of Thrones” and put out this stunning interactive map that chronicles the details of each episode. It takes a show that can be complicated to keep up with and lays it out in an easy-to-use map.
Taking advantage of a pop culture phenomenon is a perfect way to grab your reader’s attention. It’s also a great way to target specific audiences because it’s easy to find the demographics for things like popular television shows. It doesn’t have to be limited to television shows, either. It can be sports, music, or anything making waves at the moment.
Image via Airbnb
Airbnb found another way to make an interactive piece of content engaging by showing that traveling with them makes a difference. They put out an interactive piece of content that showed their positive economic impact in Berlin. It allows you to continuously scroll to keep reading and offers you options to click on specific locations to learn even more.
If you create content about a topic people care about, especially when it shines a positive light on your business, you push people to consider the impacts other businesses have and keep you in their minds as a company that’s doing good. If they want to do good, too, they can use your business.
Image via Psychic Source
Psychic Source calls to the reader’s curiosity. Even if you aren’t sure how you feel about psychics, people are still generally pretty interested in what they have to say. Psychic Source put out a personal tarot card reading. It shuffles a deck of tarot cards. You choose six, and it goes over each card you chose.
An intriguing or mystical route is a smart one to take, and Psychic Source did it right. There’s no commitment. It only aims to inform. If it piques the reader’s interest, it can push them to explore more of the website or share it with their friends.
Image via Zillow.com
Zillow solved a variety of issues that come up when you’re house hunting using one extremely intuitive and interactive map. When Zillow created an interactive map that allows you to filter the results by a variety of your preferences, they took away the need for a realtor. If you’re looking for a two-bed, two-bath townhouse overlooking the water, there is a filter for each of those requests on their interactive map.
Luckily for Zillow, when content is fun and useful, the engagement factor can shoot way up. According to research done by iProperty Management in 2019, Zillow was the leading real estate website by 13 million visits and 73% of its customers found them online. By using an interactive element that is easy to use, Zillow has become a leader in the real estate market.
GIF via wisconsincheese.com
The Cheese & Burger Society takes cheeseburgers up a notch with their interactive view of their 30 best burgers. You can browse through the burgers, learn how to make them, and get the crucial facts about the all-important cheese. If you consider yourself a foodie, it’s important to know about these cool interactive recipe sites that make your visit to the given domain easier and more fun.
When running a food site, remember that the more visual your interactive media is, the more likely your audience is to browse the site. Interactive elements on food sites increase the amount of time your audience spends on the site. The more time they spend on the site, the more likely they are to remember you next time they’re stomach is grumbling.
Image via Collage.com
Collage.com has an awesome interactive portion of their site where, if your audience likes custom gifts, Collage.com makes it so custom iPhone cases can be created with personal images, messages and stickers. Because it is such a user-friendly experience, customers are more likely to return for their next special occasion. This increases the time the user spends on the site, so the next time someone asks where to get custom gifts, it is more likely that one will suggest Collage.com.
Fitbit went the B2B route with their interactive infographic. They describe the great ROI wearable technology has for employers as employee wellness programs are becoming more prevalent. They make a great case for why their technology can boost your business.
This is a perfect route to go if you’re trying to get your product in front of other businesses instead of individual consumers. Get the data. Display it beautifully. Make your case.
Image via Ceros
Great interactive content samples are everywhere. Interactive content is also great for business. It increases sales, the amount of time users spend on your site and the overall user experience while on your site. Interactive media solves issues many internet users may not have known about because of a genius developer out there that thought of it for us. If you’re looking for custom design on interactive media, CopyPress can help!
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