Infographics are great visual tools that show and explain data through different types of visually appealing designs. You need to start somewhere to create a beautiful graphic that shows all the data you worked so hard to get. Data such as numbers and facts are commonly used to interpret more in-depth information for infographics. Gathering the data is the other side of infographics that your audience doesn’t know about. How do you get started locating data for your infographic in the first place? We’ll take a look at where to get data for infographics today.

Do Your Research

where to get data for infographics

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Before you get started, you want to determine what kind of data you will be using for your infographics. Are you providing data about past events? Are you writing an article about the best colleges to attend? You want to get your information from the right places.

So, where do you find the data to include in your infographic? There are many places, online and offline, where you can look for data resources. There are many free and paid resources to gather data. It really counts on what kind of data you are looking for.

Where to Get Data for Infographics

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What type of data do you need? There are all kinds of data freely available in all sectors you’re looking for. If you know what kind of data you need, it will be easier to find it and search for it in the right places. The short answer is, if you look hard enough, or pay someone enough, you can find data on just about any topic.

Use Company Data

If your company has been around for a long enough time, it’s probably the best place to start looking for data. This only applies if your goal is to create an infographic for your business to draw in more clients. The information for your own business should be unique and authentic, which your audience will appreciate since it’s coming from within. Since the data has already been seen, get creative and find new ways to present it to your audience with eye-catching graphics and colors.

Using data from within will also help you look more solid as a company. Better yet, recycling data from your company and presenting it in different ways is a free way to use data. Your audience and potential customers will take you seriously as an established business that knows their stuff. As you can see, there are many benefits to using your own data, when applicable.

Public Data Resources

Examine data centers at university and government agencies. Much of their information is accessible to the public. If needed, tax records can be a great resource. Visit or call the township assessor’s office to get the data you need for your infographics. If you need to look at historical records, check out the county historical society or university library for some information.

You might want to talk to someone who has collected the data you need. Talk to them in person for an interview. The internet also has wonderful resources to find data. These are both great places to find data for infographics. The type of data needed can determine where you should go looking for it. Below are many other resources where you can collect data on various topics for free.

Other Resources for Data

There are plenty of free places to explore on the internet and beyond for no-cost data sources to add to your infographics. One generally free resource includes Google Scholar. Data can be taken from books, theses, articles, abstracts, and other sources.

The Upshot, by The New York Times, contains graphics concerning policy, politics, everyday life, analysis, and news. If you are looking for a little bit of everything when it comes to data, check out Datasets Subreddit.

Data Based on Crime

Does your business have to do with crime or impacts of crime? The Bureau of Justice Statistics offers multiple resources on where to get data for infographics and for free. Information from the U. S. justice system, such as how many inmates currently occupy correctional facilities, deaths that happened during arrests, law enforcement gang unit surveys, DNA crime lab national surveys, and more are available here.

FBI Crime Statistics is another resource for free data on crime. You can find data on publications and statistical crime reports on clearly defined offenses and trends relating to national and local level crimes.

Social Data

Since we live in a social media driven world, there are some free resources where you can pull data for social based infographics. These include Facebook Graph, which is an API that takes data from Facebook engagement.

Google Trends show trends and data from search engine engagement. Social Mention has data on social media analysis and search based in real time.

Content Marketing Data

Free content marketing related data,  such as up-to-date news on studies, research, and news, can be found at the Content Marketing Institute. If your focus is SEO, check out data from Moz. Plenty of free marketing data can be found on HubSpot. Buffer provides data on digital marketing.

Radicati Group is great for finding qualitative and quantitative research on unified communication, email, web technologies, security, wireless technologies, social networking, regulatory compliance, information archiving, instant messaging, and other related topics.

Government and World Data

The United States Census Bureau is a great source if you are in need of facts about businesses, people, and geography. provides data on everything from ecosystems, manufacturing, science, and agriculture. For data relating to the CIA, go to The CIA World Factbook.

Interesting facts on geographies, dependencies, and countries can be found relating to the economy, people, communications, history, transnational issues, government, military, energy, transportation, geography, and communications.

Data Relating to Health

If you are creating or having an infographic made on worldwide health care topics, another great option on where to get data for infographics is the World Health Organization. They have plenty of data on different global health issues. Centers for Disease Control and Prevention have a plethora of data available relating to public health statistics and data categorized by topics, (viral hepatitis and alcohol use, for example) provides valuable health-related data for researchers, policy makers, and entrepreneurs. Data is taken from treatments, clinical studies, Medicare, and Medicaid. The BROAD Institute contains data for cancer-related resources.

Drug Data

Looking for drug related data? There are several free resources for this as well. The U. S. Food and Drug Administration has data on drug databases and approvals, in addition to therapeutic equivalence evaluations for approved prescription drug products that come from a variety of resources.

The National Institute on Drug Abuse has data relating to many drug-related issues, like treatment and prevention programs, the usage of drugs, and data from emergency rooms.

Transportation and Travel Data

There are several free resources you can pull data from if you are looking at creating an infographic that has to do with transportation and travel. The Bureau of Transportation Statistics provides data from transportation based budgetary resources, statistical data, and research activities.

For those who want data to make a travel-based infographic, there is the U. S. Travel Association. Data can be taken from several traveling topics, such as how state economies are influenced by the travel industry and how the U.S. dollar is influenced by travel.

Data Concerning Politics

The following are some great places on where to get data for infographics for free. Intro to Political Science Research by U.C. Berkeley is a great starting place to look for data and statistics about political science. The Roper Center for Public Opinion Research is the place to find data on public opinion and polling for the U.S. and other countries.

Gallup contains data-driven news from the United States and other world countries’ polls. For those wanting to create infographics about politicians, Crowdpac offers data about political candidates and their political positions on various issues.

Entertainment Data

For free data about entertainment, check out the Million Song Dataset. This is a wonderful place to explore various metadata and audio features for one million present and well-known music pieces. Statista has several places where you can find data and facts on the film, music, and video game industry.

Data for Human Rights

Need data for human rights? Harvard Law School has a collection with all kinds of topics, including but not limited to human rights, international relations, and political institution databases.

The Human Rights Data Analysis Groups includes data from a nonprofit, nonpartisan view having to do with the analysis of human rights violations from all over the world. If you want human rights data that is not influenced by religion, economy, or politics, look into The Armed Conflict Database by Uppsala University.

Environmental Data

Environmental data can be found at the National Center for Environmental Health. The National Climatic Center has plenty of information from the National Oceanic and Atmospheric Administration. National Centers for Environmental Information gives data for weather records from 1927 to now. The Environmental Protection Agency is the place to go to get information on more than 540 chemical substances.

Employment and Labor Data

Employment by US Census contains data for the nation’s workforce, such as hours and weeks worked and levels of unemployment and employment. The Department of Labor contains data exclusively about employment. The U.S. Small Business Administration has data from the viewpoint of business owners concerning economic projections and indicators.

Paid Places for Data

If you rather have someone else do all the work to find data or create the infographic, there are plenty of places online that offer paid services that know exactly where to get data for infographics for you.

CopyPress offers paid services, but you get the high quality you expect from a great business. If you are hesitant to pay for such services, CopyPress offers a variety of examples of beautiful and information filled-infographics to check out and interact with. You won’t be disappointed with the quality of infographics CopyPress can make for you and your company.

Many freelancers and other graphic-based businesses offer data at a price. If you decide to pay for data, do plenty of research so that you are satisfied with the results.

Data Searching Tips

Have a plan before you go searching or paying for data. You need to know what your audience wants to see before going to all the trouble paying or spending time gathering data for your infographic. Your target audience will greatly appreciate the data that is important to them. If you don’t know who your target audience is yet, do plenty of research before searching for data they would find useful.

Whatever data you find, make sure it’s something easy for your audience to interpret once it’s part of an infographic. You can have a beautiful infographic, but if no one understands what the data is about, all your efforts were for nothing.

So, you found data, but is it reliable? Work with a partner, so that you have another point of view and an extra pair of eyes to find the data you need. If your company has been doing this for a long period of time, someone has gathered data that can be used to gain more customers or give useful information to current and prospective customers.

There are plenty of resources on where to get data for infographics. With the right planning, partners, and resources, you can find plenty of data for your infographics. Soon enough, you’ll be able to display your data perfectly on an infographic for clients and prospective customers to enjoy on your social media platforms.

When your brand has to compete with an endless stream of blog posts, expert-level white papers, and lengthy webinars to connect with your audience, passive content won’t cut it. By adding interactive content to your strategy, you can make your content stand out and keep your audience’s attention longer. From engaging infographics to quizzes and ratings, discover how to make content interactive.

How to Make Content Interactive in 8 Ways

Share Interactive Quizzes

How to make content interactive for a user to engage on their tablet in a coffee house

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Interactive content comes in all shapes and sizes, but not all material works well with every audience type. Before you launch your interactive content strategy, learn how to make content interactive and be sure that strategy matches either the user base you have or the one you want to build.

Interactive quizzes, for example, tend to attract a younger audience whose members can get interested in sharing opinions and getting personal. No matter what type of users you’re targeting, however, you’ll want to keep quizzes brief to increase engagement and interaction. Offer users an incentive to complete the quiz, such as the chance to prove their knowledge of a certain topic or the opportunity to learn the city, celebrity, or animal they connect with most closely.

With user-friendly quiz platforms like Qzzr, you can design interactive content in as little as a few minutes and start sharing that content on your WordPress site and social media channels immediately. The beauty of platforms like this one is that you can track quiz results and put those results to use. Integrate quiz results with your customer relationship management (CRM) tool and start targeting your customers with more personalized offers.

Design Interactive Infographics

Quizzes often appeal to younger audiences, but infographics can excel at winning over a greater variety of users seeking more information about an intriguing topic. Thanks to their combined text and images, infographics can add value to your website and social media channels. While text-based content alone tends to enter and leave your short-term memory in a matter of minutes, visual content has a higher chance of staying in your audience’s long-term memory. If you want your message to stay with readers when the time arrives to make a purchase decision, keep your content visual.

To make your infographic more memorable, make your content interactive. Readers might scroll past a static infographic quickly while absorbing only some of the available information, but interactive content requires them to stop and focus their attention. If you want to increase users’ time on your website, collect data about how users interact with and share your content.

Make the Most of Tabs

Like interactive infographics, tabs encourage clicks and increase engagement on your website. If you have a large amount of information to convey but don’t want to clutter your site with long text blocks or worry about the risk of losing readers who don’t want to scroll, tabbed browsing presents a convenient solution.

Not only do tabs make reading easier, but their interactive nature also allows website users to find and access the content they want and need. Since you can track which tabs your audience clicks on, you’ll generate helpful metrics about the most popular topics on your site or in your white paper. Moving forward, you can use these metrics to brainstorm content for your website or inform your brand’s products.

Build Interactive Maps

Sharing in-depth data doesn’t have to mean creating tedious charts or explaining details in endless blocks of text. Instead, make your data more interesting by building an interactive map. You can learn how to make content interactive by building maps with several different tools, such as Mapme or Tableau Public. These tools enable users to transform black-and-white data into colorful, eye-catching maps.

Make your maps engaging by encouraging users to click on map points for more information. Take the interactivity to the next level by inviting users to offer their own data points.

Use Interactive Scrolling

When you want to grab users’ attention, incorporate interactive scrolling into your website. This creative type of interactive content is a smart way to surprise users and keep them scrolling to discover more content.

The keys to a successful interactive scrolling experience are high-quality images, good storytelling, and engaging content. When done well, interactive scrolling can increase users’ time on your website and lower the site’s bounce rate as interested users navigate your internal links to learn more about your brand or consume more content.

Create Animations

Often an element of interactive scrolling, animation can also stand alone as interactive content. If you’re a digital artist or an advanced user, create your own original animations to engage your audience or hire an experienced content team to create the imagery for you.

For a lower barrier to entry, seek out easy-to-use tools like Giphy and source your own premade GIFs. Embed the finished animations on your website or share them through your social channels to drive traffic and attract new users.

Allow Sneak Peeks

Interactive content needs a strong hook to grab users’ attention, and a sneak peek accomplishes that goal. To create an interactive sneak peek on your website, share part of your content or ask a question.

Require users to hover over certain web elements or click on graphics to get the full story. Once they’ve made their way through this piece of interactive content, create an easy way to continue the conversation, such as inserting internal links or building a pop-up lead generation form.

Enable Content Ratings

If you don’t ask for feedback directly, you might never know how your audience feels about your content. A basic five-star system works well for most types of content, and you can also allow users to offer comments for more personalized feedback.

Whether you’re enabling content ratings for infographics, white papers, or blog posts, make sure that this interactive element enhances your users’ experience instead of detracting from the experience. Request a rating at the bottom of a landing page or the end of an asset; don’t forget to take users’ feedback into consideration as your content strategy evolves.

Great interactive content has the power to take your brand to the next level. Learning how to make content interactive and honing in on the right type of interactive content for your brand will help generate brand awareness, build a more engaged audience, and put all of your newfound data to use.

One of the biggest challenges in online marketing is creating unique content that will not only bring users to your website but will also engage those same users on a deeper level. The importance of understanding how to make interactive infographics is starting to rise. Over the years, marketers have taken a variety of approaches to finding and maintaining engagement with their audience. But according to recent reports, use of infographics increased from 50 percent to 58 percent in 2016, outpacing the growth of any other content type for B2B marketing. This sends a clear message: Data visualization is a key component of a successful marketing campaign in the current landscape.

What if you could go beyond the static infographic to further increase engagement? With interactive infographics, you can.

Why Use Interactive Infographics?

You’ve probably heard the old saying “A picture is worth a thousand words.” The saying dates back to the early 20th century, but it is truer now than ever. Our brains are wired for images. We are far more likely to understand and remember information if it is presented with engaging visuals. Furthermore, as people become more accustomed to doing the majority of their reading online, infographics provide a way of digesting relatively large amounts of information while reading relatively small amounts of text.

Because infographics have become so popular in recent years, it is harder than ever for marketers to stand out in the crowd. However, adding interactive elements to infographics may provide a solution to this problem for marketers looking to be heard above all the noise on the internet.

While learning how to make interactive infographics can seem like a daunting task for marketers with limited technical skills, the payoff is worth it. Research indicates that custom and interactive content considerably influences consumer buying decisions, and that interesting interactive content is one of the top reasons that will lead users to follow a brand on social media. With this in mind, it is important that marketers learn how to create interactive infographics to engage users and ultimately increase conversions.

I’m Convinced. How Do I Get Started?

Any good infographic will start with compelling data and information. This information can come from proprietary data or research that you have conducted yourself, or it can come from a reliable third-party data source. But it’s important to keep in mind that any data you use from sources outside of yourself and your organization should be cited and linked to in your infographic, both to let your users confirm your research and to give proper credit to the source of the information.

Do make sure that your data is both reliable and relevant. With the ever-expanding number of infographics online, there has been an explosion of infographics with relatively useless information. If you want your content to stand out, start by making sure that the information that you are providing to your users is quality information that will either interest them or (better yet) help them in some substantial way.

I Have My Data. Now What?

how to make interactive infographics

Image from Flickr by lancesurety

Once you have collected your data and other compelling information, you need to determine what story you are trying to tell with it. For example, the above infographic began with a bunch of demographic data about entrepreneurs in the U.S.

Notice that the data alone does not tell the story of the infographic. The author of this infographic broke the data down in order to tell a story about diversity among entrepreneurs. It is both a success story and one that makes it clear that we still have a long way to go to achieve diversity goals. This is done by creating a series of questions about entrepreneurship and letting the data paint a clear picture in response.

Telling a story in an infographic is akin to “finding an angle” in journalism. It’s about looking past the facts themselves to see the image they will create in the mind of the reader.

When you are trying to turn your data into a story, language can help to add depth to an interactive infographic. To flesh out your data, you may want to do the following:

  • Include real-world examples of the situations you’re talking about in your infographic to help drive home the data for your users.
  • Use analogies to help the reader to visualize the meaning of the data. Analogies work best when they relate the data to things in the reader’s own life.
  • Include quotes or commentary from leading experts in the industry to lend credibility to your message and bring it to life for your readers.

If you already know the data you would like to use and the story you would like to tell but you are having trouble putting it into words, it may be helpful to outsource the writing of your content to experts. Content creators like CopyPress can take your data and turn it into a story that will engage your users and help them understand and buy into your overall message.

How Do I Make My Story Visually Appealing?

Once you have decided upon the story that you want to tell with your data and information, you need to decide upon a visual theme for the display. The infographic above is colorful, with lots of people to represent the theme of diversity, while the interactive infographic You vs. John Paulson from MahiFX uses a minimalist design with only red, white, and black to create a visual effect that is as shocking and abrasive as the data it presents.

The visual theme of your infographic should enhance the overall message that you are sharing with your user. Depending on your needs, you may also want it to reflect the branding of your company, or you may want to incorporate the visual elements of your blog or website into the design.

It may be worth it to you or your company to outsource the graphic design of your infographic if you lack the time or skills to do so in a way that will be visually appealing and meet the marketing demands of your business. A good graphic designer would be able to create a visual theme for your project that would enhance the story you are telling and also incorporate your business branding into the overall design.

What About the Interactive Elements?

Now that you know that interactive elements will increase engagement with your information, you’re probably wondering how to create interactive infographics that will do just that. There are a number of elements that you can utilize on how to make interactive infographics more appealing.

Scrolling animations reward readers who keep scrolling and reading with interesting animated elements. In the Musicmap Infographic, hovers and clicks provide users with increasingly deeper and more specific information the further they delve. Calculators, like the one used in You vs. John Paulson, display information that is specific to the reader. Other infographics may employ tools such as quizzes, surveys, or interactive videos to encourage user participation.

Ultimately, the type of interactivity you include should be relevant to the data you’re presenting. If the interactive content doesn’t help the reader to visualize your information in a new or unique way, you should ask yourself whether or not it is worth including.

But, I’m Not a Tech Genius. Help!

A lot of online marketers are intimidated by the idea of learning how to make interactive infographics because they seem to require not only writing and graphic design talent but also some tech skills to make the interactive elements work. However, there are tons of online tools and resources that can help you learn how to make interactive infographics using your own information and creative ideas.

Visme is a cool infographic maker that is created and priced for teachers and students, making it an affordable option for marketers and entrepreneurs, as well. With a huge library full of templates, it allows you to create interactive presentations, infographics, animations, and more. Visme even has a free account you can use to test out their service before committing to the reasonably priced premium account.

Another maker of interactive infographics is Tableau Public. Tableau is a free and flexible platform that allows users to create infographics and other data-driven stories. The site is full of resources to help inspire you as well as examples of user-created infographics to help get your own creative juices flowing when you begin visualizing your data.

Even with these tools, creating interesting infographics can take some time and effort, so you might also want to consider outsourcing the creation of your infographics. CopyPress offers infographic design services that combine writing, design, and interactive elements to create engaging and educational infographics that will definitely wow your audience. One of the great things about outsourcing the creation of your infographics to experts is that they will be custom-made rather than relying on templates and your limited abilities. In the end, your infographics will look more polished and professional when created by an expert.

I Need Some Inspiration!

Now that you know how to create an interactive infographic, you’d probably like some inspiration before you get started. Luckily, the proliferation of interactive infographics all over the internet means that there are lots of very good examples that you can look at for inspiration. In addition to the ones mentioned above, check out some of these awesome interactive infographics from across the web:

  • What the Internet Thinks About is a fascinating infographic by Anna Vital. It displays the internet’s most liked and linked articles in a gorgeous image in the shape of a man’s head. This provides an excellent example of how the visual theme of an infographic should match the content. With each article on the display working as a clickable link that opens up the article in question, it is also a cool example of interactivity.
  • Will a Robot Take Your Job? is an interesting animated infographic that asks users to input their job, then reports the likelihood that the job will be automated within the next two decades. While this infographic from the BBC is a little more text-heavy than most, it provides an excellent example of how interactivity can be personalized and helpful to the user.
  • What the World Eats is a paginated infographic by National Geographic. In a series of 23 animated graphs, the infographic breaks down the calorie consumption of different countries and how the content of the diets in each of those countries has changed over the past fifty years. It is a good example of how a subject that is not particularly interesting can be made appealing through interactive storytelling and graphics.
  • What Is a Limb Worth? is a fascinating (albeit somewhat macabre) interactive infographic that shows the differences between workers’ compensation benefits from state to state. Created by Lena Groeger and Michael Grabell of ProPublica, the infographic consists of a little human for each state, broken up into all of his valuable parts. Users click on their state and then learn the maximum value of benefits for each individual body part in that state.
  • The Enlightened Happy Hour is a completely unique photographic infographic that informs users about the calorie and alcohol content of various adult beverages so that they can make better, more informed decisions during nights out. The infographic is highly interactive, with a slick design and high-res photography so that you can easily see how delicious the drinks look before you realize how bad they are for you.

The bottom line is that in order to effectively market your company or product, you need to be able to create unique interactive content that engages your users. Interactive infographics allow you to harness the power of both data and visuals into a highly persuasive, often-shared medium that will not only increase traffic but turn that traffic into conversions for your company.

You don’t have to create your infographics alone, either! By enlisting the help of professionals, you can ensure that your content is relevant and useful to your audience. CopyPress can help you visualize your data and express it in a useful way.

What is it that keeps us going back to our favorite modes of entertainment? Whether it’s movies, books, video games, or all of the above, there’s something about entertainment that keeps us (and our wallets) always coming back for more. There are probably several reasons behind this phenomenon, but one of the principal ones lies in the fact that, if it’s good, we become immersed in the content. That immersion makes us feel like we’re part of the experience. We feel what characters feel and that, in turn, often causes us to think. Interactive infographics can create a similar engaging experience with your content. You can use interactive infographic samples as a guide to discovering what engagement is right for your brand.

You could even say that in most entertainment, that immersion helps market and sell ideas. Content marketing aims to do something similar, but it can be more difficult without the narrative that creates immersion during a movie or throughout a book. Infographics help us close that gap between communicating information and immersing the reader or viewer. Visualizing ideas helps customers more than just reading them, and interactive infographics take that a step further by allowing for direct interaction. That interaction begins to immerse customers.

But just like making a great movie is difficult, so is making an awesome animated infographic. Here are some great interactive infographic samples to help spark some inspiration as to how you can immerse your own readers and viewers.

The Copypress Infographic Design Process

Interactive infographic samples - CopyPress Infographic process

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Not to toot our own horn or anything, but what better way to learn how to make a great infographic than with an interactive infographic that teaches you how to make infographics? Tired of that word yet? This interactive infographic sample allows you to easily scroll through helpful information at your own pace.

The content and copy are both simple but aesthetically pleasing. Some think it’s best to cram a lot of information into one place, but doing so often has the opposite effect from what you may want. Forcing too much information into a portion of an infographic is like watching a movie that has so much packed into it that you can’t quite follow the core plot. Simple is always better, especially when readers and viewers are only looking at each part of your infographic for a few seconds. If there’s too much, they’ll simply move on.

In this case, consumers are immersed as they scroll through the interactive infographic. One point builds upon another, much like the weaving of plot points in a narrative. It may not feel quite the same, but it can have a similar immersive effect.

Where Will Your Next Home Adventure Take You?

Interactive infographic samples - Next home adventure

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This infographic is a more practical example of interactive infographics in action. It presents a masterful display of how you can market your own services while setting yourself off from competitors, just like does with the adventure created by this interactive infographic sample.

Buying a house is often a stressful experience, but this infographic makes it feel more like an adventure. Starting with a map that prompts you to pick your destination makes you feel like you have the potential to go just about anywhere, like the possibilities are limitless. Plus, in many cases, when you click on a destination, the background image is an open road, another method of immersing the consumer, even if subconsciously, into the message of adventure.

As you explore this interactive infographic sample, you can compare the housing market of the city you currently live in to the city you want to journey to. Once again, the information is presented with simplicity. It’s easy to understand but not dry and boring. And the information isn’t the only thing present. As you scroll, the images, piled up like family photos, make you feel like you’re on a road trip, which again reinforces the immersion. The infographic ends with a direct comparison of the two cities, which makes it feel like the infographic led you on a journey to a destination, just like buying a home will do.

Entertainment in Riyadh

Interactive infographic samples - Entertainment in Riyadh

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The “Entertainment in Riyadh” interactive infographic is a great mix of practicality and aesthetic, and it’s a good template for a business looking to draw tourists to their city. How does the infographic do this? By not only telling you what’s in Riyadh, but by taking you there. As you click on the different types of entertainment you’re looking for (such as food or family friendly activities), markers drop onto the map, which you can then expand to learn more.

This interactive infographic sample immerses readers and viewers in a couple ways. First, having such an easy way to find both activities and locations allows the consumer to be immersed in their own plans. It makes a coming vacation more of a reality. The interactive map also has the potential to make tourists feel comfortable in a foreign place. It can make them feel like they know the city because the infographic immerses them in it.

Common MythConceptions

Interactive infographic samples - Common MythConceptions

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Sometimes, you aren’t really aiming to market or sell anything, but simply to inform. Interactive infographics are a great way to do that, too. Common MythConceptions is a constantly expanding infographic that features engaging and cheeky copy that accompanies simple images of common myths. The size of the myth image indicates the virulence of the idea as indicated by Google hits. Viewers can click on the many images, which will take them to sources proving that the information is a myth.

But how can just presenting information be immersive? For one, these myths are relatable. We’ve all heard many of these (like the five second rule), and so we’ll evaluate where we stand in relation to the myth. Did we believe that? Or did we already feel like it was a myth? Either way, we can laugh at ourselves or have that nice feeling of self-satisfaction. The questioning combined with the emotions draw us into experiencing the infographic rather than just viewing it. We connect the information to our own personal story.

Now you’re ready to get started making an interactive infographic. Find inspiration from our interactive infographic samples to create your own! Take your readers and viewers on a ride that leaves them wanting more.

Interactive infographics are compelling because they combine both visual and kinetic elements to create a piece that’s engaging and memorable. People retain information better when they interact with it physically, which is just what your interactive infographics will allow them to do. You can take the wildly popular concept of the infographic and bring it to life in a fresh and fascinating way when you add movement, pop-ups, and other elements to the mix.

Learning how to create interactive infographics requires more time, thought, and design work than a static piece, but the level of interest you can generate with this approach is well worth the added investment. Get started now, and begin exploring all the ins and outs of interactive infographic creation.

Prepare Your Topic

Image via Flickr by Colors Time

The first step when learning how to create interactive infographics is selecting a topic. Next, you need to work on crafting your storyline and gathering data. Not all topics are appropriate for an interactive piece, so it’s important to examine yours carefully to make sure you have enough information to support an infographic.

You can make nearly any infographic into an interactive product, but a few topics lend themselves particularly well to this type of presentation. You’ll find an interactive piece is an excellent choice if you’re working with:

  • A topic that allows for personalization, such as a horoscope that’s unique for each user
  • A timeline where you progress chronologically
  • A comparison in which you might use multiple overlays on the same backdrop

For other topics, you’ll need to be particularly creative in how you add your interactive elements so they feel natural and intuitive rather than forced. However, with the right touch of creativity, you can get interactive no matter what you’re covering.

Collect the Facts

Gather reliable data on your topic, and determine the best way to visualize each piece of information. Keep track of your sources as you work. You’ll need to include these at the bottom or end of your final piece to give proper credit. If you’re using internal data or research provided to you by a private organization, make sure you have proper permissions before including it in your piece.

Set the Storyline

Every infographic needs a storyline, but this is particularly true of an interactive piece. Your viewer will take an active role in helping the infographic progress from one stage to the next. What type of story will you tell? Are you progressing through time? Are you moving geographically from one place to another? Perhaps you’re simply diving deeper into your topic, beginning with a broad overview and clicking through to get to the inner details that support your overarching message.

A personalized infographic might tell an individual story. Perhaps users will input their income and travel through an individualized tale of where that income will go the farthest based on cost of living or where they’ll earn the most for their career field. Define your story clearly so you can succeed in the next stage where you bring it to life.

Explore Types of Interactivity

You can take any number of approaches when you’re brainstorming how to create interactive infographics. Consider all your options, and determine which ones fit your storyline best.

Scrolling Effects

As the viewer scrolls through the infographic, this action triggers animations and transitions that make the journey more engaging. Watching these elements unfold pulls the viewer in and tends to encourage them view the piece to completion. These effects keep them scrolling to the end and make sure they stay with the infographic for its entirety. While you might first think of vertical movement with a scrolling infographic, these can move horizontally, as well, as seen in this piece on car sharing.


Dividing an infographic into individual pages encourages the viewer to digest one piece before proceeding to the next. As with scrolling, there’s a nagging sense of incompletion for those who don’t finish the piece.

Personalized Participation

Where applicable, incorporating personalized elements is one of the best ways to encourage participating with your topic. In this type of infographic, the viewer enters personal data, such as a birthdate or income, or answers multiple choice questions to trigger a result that’s unique to their needs or interests.

Interactive Discovery

Hide some elements of the infographic, and encourage the viewer to scroll or click to find them. This creates an exciting sense of discovery when the user activates the proper area and new facts or animations pop up as a result.

User-Directed Highlighting

Rather than overlay an overwhelming amount of data on a single chart, try incorporating a user-directed tool that brings up different sets of data when that person clicks on or scrolls over subtopics. This is ideal for situations in which you’re using the same background, such as a map, but you want the opportunity to highlight different populations or statistics on top of it. This allows viewers to control what’s displayed so they can focus on the areas that interest them most.

Data Customization

Allow the viewer to take an active role in managing data display with customization features such as those found in the LRA Crisis Tracker. This tool allows the viewer to scroll in or out, pull up details of an incident, and display incidents as either markers or a heatmap.

With your interactivity in mind, you can begin building out your piece.

Wireframe Your Infographic

Wireframing is always a helpful step in infographic creation. With an interactive infographic, you might need two, three, or even more wireframes to ultimately map out the stages of your piece. You should block out not only the layout of your base infographic but also the visual design of each pop-up, mouse-over, and interaction.

As you’re developing your wireframe, make sure you specify how each feature gets triggered. Does it take place when the user simply passes the mouse over an icon, or does it require a click for activation? If you’re developing a scrolling infographic, highlight where each animation will occur as the user scrolls. For paginated infographics, you need a separate wireframe for every page as well as indicators for what action will move the viewer along from one page to the next.

If you’re developing a quiz, you’ll need both a wireframe and a flowchart or other written outline that specifies which answers correlate to each conclusion. You might tabulate a numerical score for each question to bring the user to a final endpoint or perform other backend calculations, such as working with the viewer’s birthday to determine his or her numerology.

Create Graphics

You can begin constructing your interactive infographic much the same way you would draft a static piece. Illustrator and Photoshop are two popular tools for creating stunning imagery. Start by drafting your images here. Make sure to save each element with a transparent background for easy uploading into your final piece.

Carefully consider where movement will take place as you’re working with your images. If you want the legs on an individual to move, you’ll need to create the legs on a separate layer and draft several sets of legs to ultimately simulate that movement. A character that blinks will need multiple sets of eyes, likewise saved on different layers.

Animate Your Piece

Pull your graphics into your chosen tool for animation. You have several options when it comes to animating an infographic, depending on your level of experience and comfort with coding.


If you’re comfortable coding with Javascript, this is an effective way to bring your graphics to life. Save your graphics in SVG format so you can manipulate them in an HTML file using Javascript. You can incorporate simple Javascript commands to utilize mouse-over and click events or show and hide elements. This is a relatively straightforward approach that can yield an engaging amount of interactivity with basic coding that you might already be familiar with.


As with Javascript, you can use CSS to add interactive coding to an SVG file. You can select various layers of the initial file and incorporate code that will hide them until the appropriate action occurs. Hover styles will define what the user sees when he or she mouses over an item, while transitions can impact the visual effect that occurs when moving from one view to the next. Check out A Collection of Page Transitions for a full sampling of the transitions you can use with CSS.

Edge Animate

Adobe Edge Animate is an outstanding choice for creators who want a hands-on approach with minimal coding. As part of the Adobe Creative Cloud, this software works seamlessly with Illustrator and Photoshop as well as InDesign, Premiere Pro, and After Effects.

Begin by uploading your graphics from the previous step and adding text in HTML format. At this point, you can implement responsive scaling by activating this feature from the properties panel. Set your project’s minimum and maximum width, and it will scale within those parameters for viewing on multiple devices.

To bring your infographic to life in Edge Animate, you’ll create widgets with various animated states. Edge provides you with powerful widget tools that can contain a wealth of information in a single button, such as the TimelineTrigger, which contains a default state, animated rollover state, and animated rollout state.

How to Create Interactive Infographics with Handy Tools

If you’re not up to the task of coding your way through the creation process, you can also put together interactive infographics quickly with the help of a few handy software tools. These offer limited functionality, but they’re an easy fix when you want to add just one or two interactive elements to your piece rather than combining a more complex suite of features.


This tool lets you embed text, images, videos, and other content within an image. Using a static infographic as your core image, with this tool you can layer additional information on top. ThingLink provides a quick shortcut for turning your standard infographics into deeper and more engaging features.


If you’re interested in building a personalized infographic but you don’t have the deep coding skills necessary to craft one from the ground up, try a tool like Qzzr. This quiz-builder offers ample opportunity for customization using your own images, videos, GIFs, and text. Though you’re working with a standard background tool to put your content together, each Qzzr creation is satisfyingly unique.


As the name suggests, Mapme is all about map creation. If your infographic guides viewers through a geographic journey, you might be able to take a shortcut to interactivity using this tool. The functionality is limited to maps, so it isn’t effective for other presentations, but it will let you set pins and embed data, videos, images, and more.


Specifically designed for highly engaging visuals, Infogr.Am is a powerful tool that will help you create maps, charts, and even dashboards. This is one of the more versatile tools available for creating interactive visual pieces without deep coding.


Votion is an interactive tool for creating polls, quizzes, brackets, and other interactive matchups. If you’re plotting one category against another, this creator will help you do so in a visually engaging format that puts the viewer in control of the action.


Ceros is one of the more in-depth options for interactive infographic creation. This product is designed to give you all the functionality you’d enjoy with coding without the hassle of learning the finer points of Javascript, CSS, and similar languages. This feature-packed program isn’t as intuitive as other products, but it does give you more options to explore once you’ve mastered its navigation.

With the right tools and programs, you can put together an interactive infographic at nearly any skill level.

If you’re looking for a fast way to vault your content to a new level, learning how to create interactive infographics can be beneficial. Interactive infographics are ideal ways to boost engagement and gain your audience’s attention. Start brainstorming your next infographic topic, and explore how interactivity can share it with your viewers in a fresh new way.