Marketing Channels
Marketing channels are the locations where you share your content marketing efforts and paid advertising. Both digital and traditional channels exist, and you can use a combination of both to develop the best content distribution plan for your brand.
Is Paid Traffic Worth the Money?
Paid traffic is any web visit you get from audience members clicking on a paid media link that leads to your site. This...
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Paid traffic is any web visit you get from audience members clicking on a paid media link that leads to your site. This traffic can come from search engines, social media, guest posts, and other sources. But why would you spend money on clicks you could get...
2 Mar 2023
Whether you love or hate social media, it’s an important marketing tool for reaching your audience where they spend time. But even with shopping options and other engagement features, social media isn’t where you do most of your online business. That happens on your website or through...
28 Feb 2023
Finding someone who doesn’t check their email at least once daily would be a challenge. In fact, research shows that 95% of email users check their personal inboxes every day. That means if you send your target customer an email, they’re almost guaranteed to see it. But...
27 Feb 2023
Email marketing is one of the most cost-effective marketing methods available. It has one of the highest return potentials of any strategy and continues to grow, with an average $45 return for every dollar you spend on marketing and advertising, according to Statista. Gartner’s 2022 report even...
27 Feb 2023