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Marketing Channels

Getting Started With Podcast Hosting Providers

Podcasts are valuable assets to use in any marketing strategy. Teams can reach new audiences, grow their brands’ following, and boost credibility. Plus,...

CopyPress

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Marketing Channels Types of Content Promotion Strategies for a B2B Brand

One of the hard truths of content marketing is that creating pieces isn’t enough to make people fall in love with your brand....

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Marketing Channels Your Guide to B2B Content Distribution

Effective business-to-business (B2B) content distribution can mean the difference between a content marketing campaign with high returns and one that fizzles out. Even...

two people standing in front of a white board with a diagram on it discussing a retargeted marketing strategy
Marketing Channels What Is a Retargeted Marketing Strategy?

Whether you’re having trouble improving your bounce rate or you’re trying to increase your sales, there are plenty of strategies you can integrate...

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Marketing Channels Omnichannel Content Strategy: Definition and Benefits

If you’re hoping to add to your brand’s marketing efforts and increase leads and conversion rate, an omnichannel content strategy might be the solution. Creating...

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Marketing Channels Benefits of Marketing with Podcasts

Good marketing and advertising have always used stories to connect with audiences. As marketing expert Seth Godin once said, “Marketing is no longer...

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Marketing Channels Marketing Distribution Channels for Content Strategy

No matter how coincidental some aspects of marketing and search may seem, your audience never finds your content accidentally. The processes they use...

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Marketing Channels Micro Content: What It Is and What Businesses Aren’t Doing

The internet is filled with content that’s constantly flashing past people’s eyes. If your post, article, or blog doesn’t stand out or catch...

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Marketing Channels Copywriting Emails and How To Grab Your Audience’s Attention

Businesses spend time copywriting emails for several reasons. Whether it’s to boost their brand awareness or generate quality leads, emails are a great...

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Marketing Channels How To Write Testimonials and Where To Put Them on Your Site

Word-of-mouth is one of the most influential marketing tools that companies use. People really trust the experience of another human being, even if...

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Marketing Channels How To Write an Effective Newsletter: A Step-By-Step Guide

Email newsletters are an effective tool that businesses use to build relationships with their target audience. They deliver helpful information, update readers on...

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Marketing Channels Top-of-the-Funnel Marketing: How Does It Work?

Learn what top-of-the-funnel marketing is and how you can use it to boost your content marketing campaign and capture your target audience. Like...