Marketing Channels
Discover how to get free organic traffic to your website to increase your leads and content return on investment.
6 Feb 2023
An authority blog or authority website is one of the top sources people visit when looking for information on a topic or in a specific niche. When a blog reaches authority status it helps build thought leadership, brand credibility, and a loyal audience following. Today, we’re discussing...
15 Dec 2022
If your brand has authority in your industry, you’ve basically got it all. Your company has a loyal following, the trust of its current customers and leads, and the platforms to share information and keep the cycle going. Today, we’re looking at what an authority website is...
15 Dec 2022
Content distribution is a crucial factor in the success of any brand’s content creation. You should build a content marketing distribution strategy that integrates seamlessly with your creative efforts to best reach your target audience. As a result, an in-depth understanding of content distribution and how it...
12 Dec 2022
Whether you work in marketing, sales, or somewhere in between, you’ll eventually need to convert leads into sales—this is business, after all. Changing a prospect into a paying customer can be challenging, as you must increase brand awareness, drive interest, find high-value clients, and persuade them to...
25 Nov 2022
Podcasts are valuable assets to use in any marketing strategy. Teams can reach new audiences, grow their brands’ following, and boost credibility. Plus, podcasts enable you to connect with your audience on a personal level through the power of conversation. And with the growing number of podcast...
14 Nov 2022
Think the work’s over after you finish recording your podcast? Not even close. The real work begins with figuring out how to distribute a podcast. The best way to get your podcast noticed is to submit it to podcast directories—as many of them as possible. In this...
9 Nov 2022
Joe Rogan. Gary Vaynerchuk. Esther Perel. Brené Brown. What do all these thought leaders have in common? They’re all knowledgeable in their respective fields. In addition, they’re all widely successful podcast hosts who have grown some of the most popular podcasts in the world. Their ability to connect personally with their audience...
7 Nov 2022
Whether your team is new to podcasting or has been recording for a while, you’re always going to need fresh ideas. And repurposing content for podcasts can save your team valuable time when organizing distribution and promotional strategies. While optimizing and repurposing the digital content your brand...
3 Nov 2022
An effective B2B content marketing distribution strategy allows you to place your high-impact content directly in front of its best possible audiences. Instead of being constrained by the size of your own customer base, you’re able to break into any platform you’d like. Across owned and paid...
3 Nov 2022
One of the hard truths of content marketing is that creating pieces isn’t enough to make people fall in love with your brand. No matter how great your content is, people must know it exists before the strategy works its magic. But if you never share your...
1 Nov 2022
Effective business-to-business (B2B) content distribution can mean the difference between a content marketing campaign with high returns and one that fizzles out. Even with the best content in the world, if you’re not putting it in front of people, then you’re not going to be creating much...
27 Oct 2022
