Marketing Channels

Whether you love or hate social media, it’s an important marketing tool for reaching your audience where they spend time. But even with shopping options and other engagement features, social media isn’t where you do most of your online business. That happens on your website or through...

28 Feb 2023

Finding someone who doesn’t check their email at least once daily would be a challenge. In fact, research shows that 95% of email users check their personal inboxes every day. That means if you send your target customer an email, they’re almost guaranteed to see it. But...

27 Feb 2023

Email marketing is one of the most cost-effective marketing methods available. It has one of the highest return potentials of any strategy and continues to grow, with an average $45 return for every dollar you spend on marketing and advertising, according to Statista. Gartner’s 2022 report even...

27 Feb 2023

Discover how to get free organic traffic to your website to increase your leads and content return on investment.

6 Feb 2023

An authority blog or authority website is one of the top sources people visit when looking for information on a topic or in a specific niche. When a blog reaches authority status it helps build thought leadership, brand credibility, and a loyal audience following. Today, we’re discussing...

15 Dec 2022

If your brand has authority in your industry, you’ve basically got it all. Your company has a loyal following, the trust of its current customers and leads, and the platforms to share information and keep the cycle going. Today, we’re looking at what an authority website is...

15 Dec 2022

Content distribution is a crucial factor in the success of any brand’s content creation. You should build a content marketing distribution strategy that integrates seamlessly with your creative efforts to best reach your target audience. As a result, an in-depth understanding of content distribution and how it...

12 Dec 2022

Whether you work in marketing, sales, or somewhere in between, you’ll eventually need to convert leads into sales—this is business, after all. Changing a prospect into a paying customer can be challenging, as you must increase brand awareness, drive interest, find high-value clients, and persuade them to...

25 Nov 2022

Podcasts are valuable assets to use in any marketing strategy. Teams can reach new audiences, grow their brands’ following, and boost credibility. Plus, podcasts enable you to connect with your audience on a personal level through the power of conversation. And with the growing number of podcast...

14 Nov 2022

Think the work’s over after you finish recording your podcast? Not even close. The real work begins with figuring out how to distribute a podcast. The best way to get your podcast noticed is to submit it to podcast directories—as many of them as possible. In this...

9 Nov 2022

Joe Rogan. Gary Vaynerchuk. Esther Perel. Brené Brown. What do all these thought leaders have in common? They’re all knowledgeable in their respective fields. In addition, they’re all widely successful podcast hosts who have grown some of the most popular podcasts in the world. Their ability to connect personally with their audience...

7 Nov 2022

As marketing teams, we’ve got a lot of tools to turn to when starting a marketing campaign. Unfortunately, most of them end us costing us. Organic outreach marketing is one of the only strategies that we can execute at scale, without actually paying for traffic. Yet, a...

4 Nov 2022