Image of person's hand turning a dial with the word ROI on it to increase the level. Concept for maximizing ROI of email marketing.
Marketing Channels Maximizing the ROI of Email Marketing: 5 Strategies for Success

Finding someone who doesn’t check their email at least once daily would be a challenge. In fact, research shows that 95% of email users check their personal inboxes every day. That means if you send your target customer an email, they’re almost guaranteed to see it. But...

27 Feb 2023

Image of a laptop open on a desk, showing an email icon on the screen; concept for cost of email marketing.
Marketing Channels The Real Cost of Email Marketing: Understanding Your Budget

Email marketing is one of the most cost-effective marketing methods available. It has one of the highest return potentials of any strategy and continues to grow, with an average $45 return for every dollar you spend on marketing and advertising, according to Statista. Gartner’s 2022 report even...

27 Feb 2023

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Marketing Channels How To Get Free Organic Traffic to Your Website

Discover how to get free organic traffic to your website to increase your leads and content return on investment.

6 Feb 2023

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Content Marketing How To Build an Authority Blog in 6 Steps

An authority blog or authority website is one of the top sources people visit when looking for information on a topic or in a specific niche. When a blog reaches authority status it helps build thought leadership, brand credibility, and a loyal audience following. Today, we’re discussing...

15 Dec 2022

latptop on table with mug, book, and twinkle lights, with the screen on an authority website
Marketing Channels What Is an Authority Website and Why Should You Create One?

If your brand has authority in your industry, you’ve basically got it all. Your company has a loyal following, the trust of its current customers and leads, and the platforms to share information and keep the cycle going. Today, we’re looking at what an authority website is...

15 Dec 2022

Social networking service concept. Influencer marketing. Concept for what is content distribution.
Marketing Channels What Is Content Distribution?

Content distribution is a crucial factor in the success of any brand’s content creation. You should build a content marketing distribution strategy that integrates seamlessly with your creative efforts to best reach your target audience. As a result, an in-depth understanding of content distribution and how it...

12 Dec 2022

A Sticker with sign reading bottom funnel marketing. BOFU. Concept for bottom funnel marketing content.
Marketing Channels Bottom-Funnel Marketing: What It Is and How It Works

Whether you work in marketing, sales, or somewhere in between, you’ll eventually need to convert leads into sales—this is business, after all. Changing a prospect into a paying customer can be challenging, as you must increase brand awareness, drive interest, find high-value clients, and persuade them to...

25 Nov 2022

Voiceover studio large diaphragm cardioid microphone in professional voice recording studios. Concept for getting started with podcast hosting providers.
Marketing Channels Getting Started With Podcast Hosting Providers

Podcasts are valuable assets to use in any marketing strategy. Teams can reach new audiences, grow their brands’ following, and boost credibility. Plus, podcasts enable you to connect with your audience on a personal level through the power of conversation. And with the growing number of podcast...

14 Nov 2022

Closeup shot of headphones around a microphone; concept for how to distribute a podcast
Marketing Channels How To Distribute a Podcast: Everything You Need to Know

Think the work’s over after you finish recording your podcast? Not even close. The real work begins with figuring out how to distribute a podcast. The best way to get your podcast noticed is to submit it to podcast directories—as many of them as possible. In this...

9 Nov 2022

Modern netbook placed on table on background of blurred multiracial coworkers in headphones sitting at table and talking in microphones while recording podcast; concept for how to be a good podcast host.
Marketing Channels How To Be a Good Podcast Host: 21 Tips for Success

Joe Rogan. Gary Vaynerchuk. Esther Perel. Brené Brown. What do all these thought leaders have in common? They’re all knowledgeable in their respective fields. In addition, they’re all widely successful podcast hosts who have grown some of the most popular podcasts in the world. Their ability to connect personally with their audience...

7 Nov 2022

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Marketing Channels Your Guide to Organic Outreach Marketing

As marketing teams, we’ve got a lot of tools to turn to when starting a marketing campaign. Unfortunately, most of them end us costing us. Organic outreach marketing is one of the only strategies that we can execute at scale, without actually paying for traffic. Yet, a...

4 Nov 2022

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Marketing Channels Repurposing Content for Podcasts: Why and How To Do It

Whether your team is new to podcasting or has been recording for a while, you’re always going to need fresh ideas. And repurposing content for podcasts can save your team valuable time when organizing distribution and promotional strategies. While optimizing and repurposing the digital content your brand...

3 Nov 2022

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