person in orange jacket holding a clipboard conducting an external marketing audit.
Measurement

The 5-Step External Marketing Audit Process

Even if you feel like you and your team are in complete control of your marketing efforts, you’re not. We’re sorry to say...

CopyPress

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Measurement What Is a SERP Analysis and How Can It Keep You Competitive?

Any content marketing strategy isn’t complete without factoring in SEO. And the goal of any brand doing content marketing and SEO is to...

computer with financial information on the screen to audit a topic cluster strategy
Measurement Audit a Topic Cluster Strategy With Content Analysis

While a large part of a content marketer’s job is to create interesting pieces that generate brand awareness and customer loyalty, that’s not...

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Measurement How To Measure Marketing Performance in 7 Steps

Marketing performance management (MPM) is a process your team can use to analyze if your campaigns work as effectively and efficiently as possible....

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Measurement 12 Easy Ways To Improve Local SERP Rankings

Local SEO is crucial if you have a business with at least one physical location. Gone are the days when most of your...

three keys in gold blue and purple to show that content analysis in scaling is important
Measurement Is Content Analysis in Scaling the Key to Marketing Success?

Are you satisfied with your brand’s content production? For most companies, that answer is “no,” and that’s actually a good thing. If you’re...

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Measurement The Ins and Outs of Marketing Performance Management (MPM)

Marketers and strategists often say a campaign doesn’t end when it’s over. A campaign ends after you’ve taken a hard look at the...

graph paper notebook with a checklist written inside and a hand with a pen hovering over it to check off competitor criteria
Measurement 25 Competitor Criteria To Cover in Your Analysis

Competitor analysis is a helpful tool to understand how your brand compares to others in the same market and targets the same audience....

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Measurement Where Can I Find Resources For Competitive Analysis Data?

Running a competitive analysis is a great way to get insights into the business and marketing operations of top rivals and direct competitors...

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Measurement How To Do Advanced Content Optimization for SEO Like a Pro

Basic SEO optimization helps keep your content on par with the competition. But keeping up with your rivals isn’t the way to grab...

laptop on desk with white hands over the keyboard doing basic content optimization
Measurement How To Do Basic Content Optimization for SEO

Content optimization is a strategy marketers use to ensure new and existing content performs at its best. Marketing teams use optimization during content...

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Measurement FAQ: What’s the Definition of a Competitive Analysis?

As much as you’d like your brand to be your audience’s only source and option for the products and services you sell, it...