Measurement
Measurement and analysis are some of the most important parts of content marketing. If you’re not tracking your content, its performance, and how your audience responds to it, you’ll miss key details that can influence your marketing strategy.
Organic Traffic vs Direct Traffic: What You Need To Know
Did you know studies from Search Engine Land and Groupon, though almost 10 years old now, show that some traffic your analytics programs record as direct traffic is...
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Did you know studies from Search Engine Land and Groupon, though almost 10 years old now, show that some traffic your analytics programs record as direct traffic is actually organic traffic? What’s the difference between them and why does it matter? Today, we’re looking at organic traffic vs direct traffic and reviewing...
1 Mar 2023
Marketing is all about creating the maximum impact on your target audience. In an ideal world, you’d have unlimited funds to realize your vision. Yet most marketers are bound by a strict budget, allocating a marketing budget percentage based on the company’s revenue. CMO survey results from Gartner...
23 Feb 2023
The common disconnect we see so often between sales and marketing has been going on for far too long. At this point, it’s important to understand that sales and marketing effectiveness is highest when they work together. But for companies that still have friction between departments, alignment...
15 Feb 2023
Sales and marketing have always gone hand in hand. One generates leads, the other closes them. One creates opportunities, the other sees them through. With this relationship, it’s no wonder that a sales forecast is so important in content marketing. The role of sales forecasting in content...
13 Feb 2023