Measurement

Measurement and analysis are some of the most important parts of content marketing. If you’re not tracking your content, its performance, and how your audience responds to it, you’ll miss key details that can influence your marketing strategy.

white woman in white shirt sitting a silver laptop with a mouse in her right hand to represent organic vs direct traffic
Measurement

Organic Traffic vs Direct Traffic: What You Need To Know

Did you know studies from Search Engine Land and Groupon, though almost 10 years old now, show that some traffic your analytics programs record as direct traffic is...

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white woman in white shirt sitting a silver laptop with a mouse in her right hand to represent organic vs direct traffic
Measurement Organic Traffic vs Direct Traffic: What You Need To Know

Did you know studies from Search Engine Land and Groupon, though almost 10 years old now, show that some traffic your analytics programs record as direct traffic is actually organic traffic? What’s the difference between them and why does it matter? Today, we’re looking at organic traffic vs direct traffic and reviewing...

1 Mar 2023

Image of a colorful pie chart showing various percentages; concept for average marketing budget percentage by industry.
Measurement What Is the Typical Marketing Budget Percentage by Industry?

Marketing is all about creating the maximum impact on your target audience. In an ideal world, you’d have unlimited funds to realize your vision. Yet most marketers are bound by a strict budget, allocating a marketing budget percentage based on the company’s revenue. CMO survey results from Gartner...

23 Feb 2023

Excited colleagues doing a fist bump, concept for sales and marketing effectiveness.
Measurement How To Boost Sales and Marketing Effectiveness

The common disconnect we see so often between sales and marketing has been going on for far too long. At this point, it’s important to understand that sales and marketing effectiveness is highest when they work together. But for companies that still have friction between departments, alignment...

15 Feb 2023

Business and technology concept. Smart office. Management strategy. GUI (Graphical User Interface). Concept for the role of sales forecasting in content marketing.
Measurement The Role of Sales Forecasting in Content Marketing

Sales and marketing have always gone hand in hand. One generates leads, the other closes them. One creates opportunities, the other sees them through. With this relationship, it’s no wonder that a sales forecast is so important in content marketing. The role of sales forecasting in content...

13 Feb 2023

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